Sure, but it's really not necessary. China Market Supervision News: The chairman personally eats soap to bring goods
Recently, a wave of "domestic goods fever" has quietly emerged. Some well-established domestic products have gone all out to market their own products in order to seize this "turning red" opportunity, such as the chairman who personally eats soap.
In order to prove the health and safety of their own soap products, the topic of "Chairman of Hongwei personally eats soap" has made it to the hot search, causing netizens to watch.
In the video, the chairman holds soap in his hand and explains that there is no harmful substance in the soap. He then takes a strong bite of the dried soap, chews a few bites, and drinks water to swallow. Subsequently, the chairman added, "Soap tastes like beef and mutton oil when consumed, without any side effects. Once consumed, it decomposes the oil in the human body.".
Video screenshot
Some netizens expressed sympathy, it's really unnecessary to criticize the chairman, my heart is so sad. Some netizens have also analyzed rationally that the ingredients used in the products are safe and do not mean they can be eaten. It's a pity that I spelled it a bit wrong.
Emotionally speaking, this chairman is truly commendable for his courage. But objectively speaking, their behavior of eating soap cannot be advocated.
Previously, some businesses used "food grade" cosmetics as a gimmick for marketing, but later many experts and media outlets published articles to refute the rumors. "Food enters through the mouth and is digested and absorbed by the digestive system, which is completely different from cosmetics used as chemical products in terms of usage and mechanism of action. Therefore, the term 'food grade' cosmetics does not hold true. Professor Wang Qingbin from China University of Political Science and Law said, 'Absolute terms such as' pure plant' and 'pure natural' are prohibited by advertising laws, and cosmetics promotion cannot contain similar words. Words related to 'absolute safety', 'ensuring non-toxic and non irritating', and 'safer than food' are also prohibited from use."
Some people believe that live streaming with soap can easily mislead consumers by stating that "after entering, it decomposes the fats in the human body.". As a common household washing product, soap is extremely easy for minors to come into contact with in daily life. What if minors are misled by this video and accidentally consume soap?
In recent years, with the rise of live broadcast with goods, many brands have taken advantage of the "Dongfeng" innovative marketing method of the Internet, and even used such means as "selling with goods", "edging video", "posing for live broadcast" to attract traffic. If they accidentally tried too hard, they became a failure case of sensationalism.
Seeing this hardworking chairman, we have to say that we admire his courage, sympathize with his efforts, and look forward to him leading the company to produce better products. However, whether this kind of "going out of business" behavior is appropriate is debatable.
Word of mouth marketing is very important, and the principle of quality not collapsing is even more crucial. Authentic products and meticulous and thoughtful services are the direction that all brands should work hard towards.
