Stimulating Consumer Vitality, 【 Ground Review Line 】 Feitian Net Review: Innovative Cultural and Tourism Supply
Building smart cultural tourism and creating immersive experience scenes; Launch scenic spot ticket packages to promote the development of comprehensive tourism; In recent years, with the deep integration of culture and tourism and the continuous development of the market, the demand for cultural and tourism consumption in China has shown a clear trend of upgrading, by exploring distinctive resources and strengthening service integration.
Demand drives supply, supply creates demand. China has entered the era of mass tourism, with new tourism supplies, formats, and models constantly emerging, bringing new experiences to tourists and injecting new vitality into the development of the cultural and tourism industry and the expansion of cultural and tourism consumption.
Digital technology innovation consumer experience. The progress of science and technology has created conditions for creating immersive cultural and tourism scenes. With the help of technologies such as big data, 5G, and artificial intelligence, as well as virtual reality, holographic projection, and intelligent interaction, immersive experiences have become popular throughout the country in recent years, bringing people a stronger sense of scene. The integration of digital technology, light and shadow technology, and cultural content creativity has created a scenario that is close to reality, greatly enhancing the storytelling, experiential, participatory, and interactive nature of cultural tourism. It has increasingly become a strong driving force for the innovation and upgrading of cultural tourism consumption and the development of new urban consumption clusters. Nowadays, whether it is script killing, escape from secret rooms, or tourism performances, drama performances, or museum exhibitions, consumers are beginning to pay attention to their sense of participation and experience, focusing on creating immersive experiential services. With the support of digital technology, stories and scenes are deeply restored, allowing tourists to immerse themselves, have deeper travel memories and better experiences, and are more willing to pay for innovative modes.
Innovative consumption experience through cultural and tourism integration. At present, the integration and development of culture and tourism are accelerating. Cultural and museum exhibitions, cultural performances, and national fashion and national trend have become new trends in tourism. "Travel+performing arts", "Travel+exhibition", "Travel+museum painting" are favored by consumers. Activities such as national style Han suits, cooking tea in the furnace, and music collection are thriving. Various regions adhere to the principle of cultural and cultural tourism, integrating traditional customs and folk arts into cultural spaces such as museums, art galleries, libraries, theaters, and cinemas. Excellent traditional culture is incorporated into tourism route design, exhibition display, and interpretation experiences, promoting the upgrading of tourism performance, cultural heritage tourism, cultural themed hotels, and characteristic festival exhibitions, enriching the integration of cultural and tourism scenes. The deep integration of culture and tourism, better connecting "poetry" and "distance", brings new experiences to tourists, brings new atmosphere to the cultural and tourism market, and injects new momentum into cultural and tourism consumption.
Innovative consumption experience in global tourism. Currently, tourism consumption presents new characteristics and trends: check-in destinations have shifted from "popular mainstream" to "niche and unique", travel motivations have shifted from "sightseeing" to "relaxed and carefree", travel plans have shifted from "meticulous and detailed" to "unknown surprises", and travel experiences have shifted from "visiting here" to "staying deep in the place". The trend of tourism leisure, leisure life, life experience, and experiential scenarios is prominent, and comprehensive tourism that can meet the diverse needs of tourists is gradually becoming popular. Under the background of comprehensive tourism, rural characteristic resources, mountainous natural and cultural resources have become attractive tourism resources. Various regions are continuously enriching the supply of comprehensive tourism products. In addition to national level tourist resorts, national level tourist leisure cities, and neighborhoods, rural tourism, red tourism, ecological tourism, health tourism, industrial tourism, sports tourism, etc. are developed according to local conditions, improving the tourism environment, tourism facilities, tourism products, tourism industry, tourism services, tourism management, and creating distinctive comprehensive tourism products.
Tourism is not only an important part of driving domestic demand, thriving the market, and expanding employment, but also plays a significant role in meeting the growing needs of the people for a better life. Efforts should be made to provide richer and higher quality tourism products and services, better meet the growing needs of the people for a better life, further stimulate the vitality of cultural and tourism consumption, and cultivate new economic growth points.
