Play high Pudong! Take the lead in watching the Pudong series of activities at the 2023 Shanghai Tourism Festival

Release time:Apr 16, 2024 21:18 PM

On September 16th, 2023, the 34th Shanghai Tourism Festival is about to kick off and will continue until October 6th.

As one of the main entrances to Shanghai's tourism traffic, Pudong will launch more than 20 series of activities this year, continuously promoting the "Play High Pudong" tourism brand!

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Play high Pudong! Take the lead in watching the Pudong series of activities at the 2023 Shanghai Tourism Festival

Exploring new explosive points in consumption through the creative power of Wenlvyuan

This year, the Pudong series of activities at the Shanghai Tourism Festival will actively embrace the new consumer group of Generation Z, and plan to create new digital cultural and tourism consumption scenes and experiences with a sense of the future in urban landmarks.

The Shanghai center Tower, the tallest building in China, will be combined with the world's highest art space, the Tianshi 632 art space on the 126th floor, with the damper of "Treasure of Zhenlou" as the main character, and will be linked with the promotion song "Our Shanghai" of Shanghai's urban tourism image, to hold the "Yuan" creative film show of the "Our Shanghai" tourism festival, the peak of Shanghai. During the tourism festival, the Light and Shadow Show will be showcased in a daily cycle at the Tianshi 632 Art Space, allowing tourists to experience "Light and Shadow Technology+Sound and Painting Art+Immersive Interactive Space+Digital Media Communication" while sightseeing.

The Oriental Pearl TV Tower Radio and TV Tower will launch a variety of experience packages, such as the newly built Star Inspiration - Aerospace Culture and Tourism Exhibition, classic sightseeing+cloud art museum customization combination, to help improve the sense of gain and experience of citizens and tourists, and boost the city's consumption level.

The new image of the mascot of the Shanghai Tourism Festival, the cosmotraveler Lele, will also appear in the form of an art installation in Oriental Pearl TV Tower, attracting tourists from all over the country to take photos and punch cards.

The deep integration of cultural, sports, and tourism drives economic development and empowers a better life

Marketization, integration, and digitization are driving the deep integration and high-quality development of cultural, sports, and tourism, continuously empowering urban economic development and people's better lives. This year's Pudong Tourism Festival series of activities will carry out cross-border linkage with cultural, sports, and consumer exhibitions, relying on urban landmarks, tourist attractions, and key commercial districts to launch a series of themed activities and boutique projects, making "scenery everywhere, suitable for travel at all times, visible for travel, and shared by everyone" a vivid picture of people's urban life.

From September 26th to October 22nd, Shanghai International Tourism Resort Music Valley will hold the "2023 Shanghai Better Life Festival". As a key activity of the tourism festival in Pudong, "2023 Shanghai Better Life Festival" is a global tourism festival integrating "tourism+entertainment+shopping+leisure+culture+sports", integrating diversified and innovative cultural consumption scenes of the resort, aiming to show the people's better life and the overall picture of the cultural and tourism industry of the international tourism resort, and promote the life value of walking towards beauty. Following the new trend of "internationalization, family oriented, and openness" in the development of cultural and tourism in Shanghai, the event will take the Music Valley as the main battlefield, connecting destinations such as Lavender Park and Bist Shopping Village within the resort area. It will integrate multiple trendy elements such as camping, music, cultural and creative, food, parent-child, and consumption, and launch multiple activities such as large-scale outdoor music festivals, camping carnivals, and the golden autumn shopping season, to help the resort deepen the construction of a demonstrative tourist destination that integrates "culture, tourism, sports, and business".

From September 27th to October 6th, the Lingang New Area will launch a National Day Carnival event. As an enduring brand event of the Shanghai Tourism Festival, the float parade will embark on a trip around Dishui Lake this year, renewing its traditional appearance and awakening the beautiful memories of citizens and tourists. Major scenic spots and cultural venues in the surrounding areas will also collaborate to launch a series of activities.

In terms of food and accommodation, during the Carnival period in the Lingang New Area, branded hotels such as Intercontinental, Yachen, and Haichang will launch food and accommodation activities, and market activities that benefit people's consumption will also be held in the commercial district and the surrounding lake area.

The Pudong Holiday Inn on Dongfang Road will launch the 25th German Beer Festival from October 6th to October 28th, known as "Classic Reproduction". This well-known festival brand event in Pudong will be presented through traditional Munich Beer Festival catering services and live performances by foreign bands.

In addition, sports events and activities such as China Coordinates · Shanghai City Orienteering Outdoor Challenge and the Third Shanghai Cup Chess Masters Open will be presented in the Oriental Pearl TV Tower, unlock the "sports+tourism" event development model, let the citizens actively participate in clocking, and add another fire to the Shanghai Tourism Festival.

Cultural and tourism benefits the people, allowing more citizens and tourists to share the fruits of urban development

This year, the Pudong series of activities of the Shanghai Tourism Festival will also collaborate with market entities such as catering, commerce, sports, exhibitions, and transportation to carry out a series of beneficial activities for the people, innovate consumption scenarios, stimulate consumption vitality, and promote the accelerated expansion and frequency of urban consumption.

It is worth mentioning that from September 16 to September 22, more than 20 landmark scenic spots in Pudong, such as Shanghai center, Oriental Pearl TV Tower, Haichang Ocean Park, will launch a one-week half price discount.

Among them, the Shanghai Wildlife Park will not only offer a one week adult ticket discount, but also launch a "Animal Colorful Carnival" event during the tourism festival. The new Ueno Circus Festival brings together top acrobats, showcasing exciting equestrian and aerial events that leave tourists overwhelmed and unable to leave; The new "Brown Bear Water World" project allows tourists to watch brown bears playing in the water up close, and experience the intelligence and cuteness of fierce beasts. The long-awaited "Ice and Snow Kingdom" has also opened, waiting for you to check in.

The reopened Shanghai Songcheng also participated in the tourism festival activities, launching various family and parent-child packages of "Shanghai's Eternal Love" to benefit and enrich the tourism festival life of citizens. The welfare activities will attract more citizens and tourists to visit urban landscape landmarks, experience the historical context of the city, share the achievements of urban development, and effectively enhance the sense of gain, happiness, and belonging of citizens and tourists.

Text: Cao Zhiguang

*Reprinted from official WeChat account released by Pudong

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