Picking up boxes everywhere to ship? Bee flowers responded

Amidst the public outcry over whether the 79 yuan eyebrow pencil is expensive or not, and the repeated apologies of anchor Li Jiaqi, domestic beeswabs have once again gained popularity through their "plain and unadorned" business strategy. Events such as "launching three 79 yuan shampoo packages overnight" and "picking up delivery boxes" have sparked heated discussions and also raised questions from netizens about "grabbing traffic" and "marketing".

On the 12th, Bee Flower responded that the 79 yuan package has always been available. Regarding the rumor among netizens that "Bee Blossom is picking up boxes everywhere to ship", Bee Blossom responded that it is because there were not enough boxes last year and now it has its own express delivery box. The flagship store of Fenghua Tmall stated that it has been using customized packaging boxes, and other platforms and stores are currently unclear.

Overnight launch of 3 cleansing and care packages priced at 79 yuan

On the evening of September 11, in the Tiktok Bee Blossom Studio, the anchor put on the shelf three 79 yuan shampoo sets overnight, and said that "5 jin and a half can be bought for 79 yuan". These three sets all include the same two bottles of 1L conditioner and one bottle of 750ML shampoo with different effects.

That night, tens of thousands of people flooded into the live streaming room of Fenghua, and netizens joked, "This is the most simple and unadorned business war." "This outrageous wealth and prosperity finally turn to you." # Fenghua Business War # also briefly made it to the top of Weibo's hot search list.

But some netizens said, "Isn't this not good?" "I'm really annoyed by manufacturers who do everything they can to get by."

Some netizens also said that these three sets are usually sold for 75 yuan, but they were changed to 79 yuan on the evening of the 11th for sale.

On the morning of the 12th, Zhongxin Jingwei inquired about its flagship store in the Tiktok live broadcast room and found that the price of these three cleaning kits was 75 yuan, and the sales volume of these three kits has exceeded 10000 yuan.

In addition, on the morning of the 12th, Fenghua responded in the live comment section, "Thank you for your support and recognition. You can also pay more attention to Huahua's social circle, which is also an honest domestic product. There is not only Huahua, but also rational consumption.".

Are all the express boxes picked up? Bee flower responds!

In addition, some netizens claim that the express boxes of Bee Flower are all using other product brands. Picking up boxes everywhere, focusing on being a diligent and frugal household owner.

From the comments and buyer shows posted by netizens, it can be seen that the delivery boxes for bee flower products include toothpaste boxes from other brands, boxes for Shanghai sulfur soap, and boxes for seven degree space sanitary napkins.

A netizen said, "Some people say that the boxes sent over are damaged, and Bee Blossom commented below: 'No, I didn't know. When I found them, they were still in good condition.'" Does their company have a department dedicated to picking up paper and leather boxes? ".

In response to this, Bee Flower stated in the live broadcast room, "The boxes were all picked up by Flower Flower, neither stolen nor robbed."

Zhongxin Jingwei found in the buyer review section of the flagship store of Fenghua Tmall that many buyers have displayed the Fenghua brand logo on their unboxing pictures. Upon checking platforms such as Xiaohongshu, it was found that the majority of Bee Flower's own brand express delivery boxes were damaged, and there were also many cases of box damage.

While netizens joked about the "low-carbon, environmentally friendly, and energy-saving" nature of Fenghua, many netizens also expressed concerns about the quality and safety issues of the various sources of express cardboard boxes, where to find so many express boxes with such a large annual shipment volume, and whether there is cooperation with waste stations.

On the noon of the 12th, Zhongxin Jingwei asked about the source of express delivery cardboard boxes as a consumer. The customer service of the flagship store of Fenghua Tmall responded that currently, Fenghua uses customized packaging boxes, and it is not clear from other platforms and stores. However, there was no reply from the Tiktok live broadcast room as of the deadline, and the customer service on the official website of Bee Blossom said that the leaders were not there, so it was inconvenient to answer.

In addition, according to a report by Jiupai Finance on the 12th, relevant personnel from Fenghua Company responded that it was because there were not enough boxes last year, and now they have their own express boxes.

There have been multiple incidents of "wild consumption" before

On March 8th, a netizen inquired on the official Weibo account of Shanghai Huafeng Daily Necessities Co., Ltd. in the @ Bee Flower Comment section: I heard that you are going to adopt Yaya. Thank you very much.

In response to this, @ Bee Flower stated that we are currently communicating and understanding the adoption and sponsorship procedures. If there is any news, Flower Flower will inform everyone as soon as possible.

When replying to another netizen on the official Weibo account of Fenghua, they expressed that they are currently understanding the adoption and donation process, and regardless of whether they can ultimately adopt, they hope to do their part.

On that day, in the live streaming room of Bee Blossom, many netizens expressed in bullet comments: "For Yaya", "Buy Bee Blossom, thank you for adopting Yaya", and so on. The anchor said, "Thank you very much, please consume rationally."

According to the Tianyancha App, Shanghai Fenghua Daily Necessities Co., Ltd. has a registered capital of 32.8 million yuan, with Gu Jinwen as the legal representative and actual controller, holding 90% of the shares, and 234 people paying social security. Ranked 294th among Chinese innovative brands evaluated by the China Association for Asian Economic Development and others in 2022.

Due to its low price, Fenghua was rumored to have gone bankrupt, and Shanghai Fenghua Chairman Gu Jinwen also launched a short video debut to refute the rumors. On November 16, 2022, Gu Jinwen said on the official Tiktok number of Bee Blossom, "Recently, Bee Blossom has attracted the attention of many baby fans. You can rest assured that we Bee Blossom have been developing steadily and growing healthily. For the packaging design problems raised by everyone, we hope to create a commemorative product jointly created by Bee Blossom and the whole people, and we hope you will actively participate."

The rumored bankruptcy incident has also created a wave of buzz for the brand. At that time, the popularity of the bee flower live broadcast room skyrocketed, and according to public data, 20000 orders were sold in one day, which is the usual monthly sales volume. The Chairman's debut short video has now received 600000 likes and 50000 comments.

Bee Flower also expressed on short video platforms that it is popular but will not increase in price, and hopes that everyone can consume rationally. Roast products are cheap and poorly packaged, but they have become the marketing leverage of the brand side. For example, when introducing products, they said that "it is true that the packaging has not been changed for 20 years, and the price has increased by 2 yuan". The reason why they did not change the packaging or name is that "it costs money". Some netizens commented that the product packaging is cheap, while Bee Flower responded by saying, "We are already very cheap.".

In addition, according to Gu Jinwen, in recent years, various e-commerce platforms have accelerated their embrace of the "sinking market", and Fenghua has also launched corresponding measures. Benefiting from this, the average growth rate of bee flower revenue in the past three years has reached 10%, and the total revenue in 2021 has exceeded 1 billion yuan. After October 2021, many products of bee flowers have even entered a state of supply shortage.

Zhongxin Jingwei Comprehensive, including Zhongxin Jingwei, Weibo, Jiupai Finance, Securities Times, Xinhua Finance, Tianyancha App, etc