Persist in innovation driven vitality and continue to burst out
On September 9th, at the Drum Tower in Beijing, tourists are immersing themselves in experiencing a "time concert" of ancient style and charm, including a music festival, cultural and creative market, and national style amusement park. This is one of the theme activities of the 11th Beijing Huimin Cultural Consumption Season "Performing Arts in Beijing". By exploring new spaces, scenes, formats, and models of performing arts, it brings rich and colorful performing arts experiences to citizens.
In recent years, Beijing has accelerated the high-quality development of the cultural industry, adhered to innovation driven, highlighted the development orientation of new formats, focused on cultivating new driving forces for development, further promoted the sustained burst of vitality in the cultural industry, enriched and diversified cultural supply, and continuously expanded cultural radiation, leading the new trend of cultural consumption and empowering urban development.
Technology empowers and opens up new cultural experiences
The "Tour of Heaven and Earth" project located in the second phase of Longfu Temple, with its pristine snow capped mountains, winding Yellow River, beautiful ancient city, and vast grasslands, has been well received by audiences since its trial operation. "Our independently developed patented technology allows tourists to experience a more authentic flying experience," said Lv Minghong, Chairman of Beijing Yifei, the operator.
In recent years, Beijing has vigorously deepened the integration of culture and technology, accelerated the digitization of the cultural industry, and injected new momentum into the development of the cultural industry. Currently, the new cultural formats in Beijing are maintaining a strong growth trend. According to statistics, from January to June this year, cultural new business enterprises in the city achieved a revenue of 642.08 billion yuan, a year-on-year increase of 19.2%, which is 4.2 percentage points higher than the national average.
Beijing is also promoting the transformation and development of traditional business models towards the cloud. Through the organic combination of digital technology and traditional business formats, application scenarios such as "cloud viewing exhibitions", "cloud performing arts", "cloud audiovisual", and "cloud tourism" are launched.
On September 13th, when the play "Tempest" was performed at the National Grand Theatre, ultra high definition signals were transmitted in real-time to the Taoxichuan Grand Theatre in Jingdezhen, Jiangxi, thousands of miles away, allowing audiences from both places to enjoy an artistic feast simultaneously. Among them, the "8K+5G" ultra high definition video broadcasting vehicle plays an indispensable role. Technology has also allowed art to "fly into the homes of ordinary people.". According to Gong Jicheng, Vice President of the National Theatre, as of now, nearly 200 online performances have been broadcasted at the National Theatre, with over 5 billion clicks across the network, making it an important cultural brand of the National Theatre.
Integration of culture and tourism, stimulating new cultural momentum
Creating tourism through culture and highlighting culture through tourism. Beijing promotes the deep integration and development of cultural, commercial, tourism, sports and other fields, creating high-quality cultural and tourism integrated development products such as "Walking in Beijing", "Beijing Gift", "Enjoying the Suburbs of Beijing", and "The Most Beautiful Rural Homestays", stimulating new cultural vitality and promoting high-quality development of the cultural and tourism industry.
Taking a boat from Friendship Bridge to the east, and finally arriving at Lianxin Bridge and Zhijin Bridge, the 6-kilometer cruise route of Liangma River connects "1 River, 2 Lakes, 24 Bridges, and 18 Scenic Spots". Culture, tourism, and consumption are integrated and integrated, and the Liangma River International Style Waterfront has become a model for the integrated development of cultural and tourism consumption. It has been selected as a pilot project for cultivating immersive new spaces for smart tourism in China.
In recent years, cultural tourism targeting museums and exhibition halls has become increasingly popular, and cultural and creative products have become an important part of the tourism consumption market. Beijing grasps the development trend and promotes the development of cultural and creative products. A series of cultural and creative products have been launched, including the Red Mansion of Peking University, the former residence of Li Dazhao, the former site of the editorial department of New Youth, and the Lu Xun Museum in Beijing. These products not only reflect Beijing's historical and cultural characteristics and red resources, but also meet the high-quality cultural and tourism consumption needs of citizens and tourists.
The night falls and the lanterns begin to shine. The Great Wall of Badaling stretches and undulates, magnificent and magnificent. The cultural district under the Great Wall, with the theme of "Dreaming Back to the Great Wall: Crane from All Directions", has arrived as scheduled. The experience created by dance, lighting, scenery setting, holographic projection, and other techniques has left tourists feeling exhilarated. "Digging deeper into the cultural connotations of the Great Wall and creating distinctive night performances," said Zhai Yanwei, Deputy General Manager of Badaling Cultural and Tourism Group. Since the May Day holiday this year, the Badaling Night Great Wall has received over 100000 tourists.
Beijing is tapping into the potential of its unique resources, stimulating new energy for nighttime cultural consumption, creating a new supply of nighttime consumption, creating the "Night Capital" urban business card, and enhancing the vitality of urban cultural consumption. Building a gathering area for night culture and tourism consumption, based on location and industrial advantages, with a focus on cultivating new scenes that meet the needs of citizens for night consumption such as catering, entertainment, tourism, and leisure. Nowadays, 11 blocks including Qianmen Street and Wangfujing have been selected as national level night culture and tourism consumption clusters.
Innovate supply and promote new cultural consumption
Innovation is an important guarantee for the high-quality development of the cultural industry. Through cultural product innovation and production supply, Beijing increases scene based, experiential, and leisure consumption content, enhances consumer experience, entertainment, and fun, and meets the growing spiritual and cultural needs of the people.
Create distinctive activities to attract people to experience the rich and colorful culture of Beijing. The 3-day "Shichengji" Hutong Life Festival will start on September 15th at Longfu Temple. By creating a comprehensive cultural market that integrates cultural and creative sales, handicraft experience, intangible cultural heritage interaction, anime and games, trendy sports, and live streaming, visitors can enjoy a unique and new experience in the alley.
New spaces nurture new consumption. To the north of the Bell and Drum Tower, at No. 20 Zhaofu Street, Dongcheng, Beijing, the newly unveiled distinctive cultural industry park in March this year - Jintai · Shared Space - unlocks a new map of cultural consumption. Various formats such as cultural and creative workshops, shared offices, and talent apartments are gathered here, forming a micro ecosystem of "drama incubation platform+consumer innovation platform+international communication platform".
"The 47 cultural industry parks in the entire district are not only innovative places for cultural diversity integration and gathering places for high-quality cultural enterprises, but also gradually become carriers of urban renewal and check-in places for cultural consumption, leading the city's beautiful life," said Li Jia, Deputy Minister of Propaganda Department of Dongcheng District Committee.
The old neighborhood has been renovated and revitalized. Building multiple characteristic cultural small and micro exhibition halls, creating multiple sets of commercial and cultural experience courtyards... Within the renovated Mokou Historical and Cultural District, there are all kinds of characteristic themed restaurants, boutique homestays, cafes, bars, tea culture appreciation spaces, etc. Some characteristic cultural spaces attract people to come and experience.
The rich atmosphere of fireworks, active cultural atmosphere, and vibrant commercial vitality... Many historical and cultural districts in Beijing are interpreting a new life that keeps pace with the times and integrates ancient and modern.
