Netizens say, "It's not as delicious as before, and this kind of fruit is greatly discounted."

"Sunshine rose, 7.98 yuan/jin" "Sunshine rose, 15 yuan/jin!" "Sunshine rose, 10 yuan/jin!"

Merchants promote "Sunshine Rose Grapes 2 or more strings at 8.8 yuan/jin"

At present

It's the peak harvest season for the "Sunshine Rose" grapes

This variety can be called the "king of grapes", with a delicious taste and high price

In recent years, it has become very popular in the market

Once sold at a sky high price of 500 yuan per kilogram in the supermarket

However, the reporter learned that

This year, the production and sales of "Sunshine Rose" are high

But the price has significantly decreased compared to the same period last year

The price has decreased by about 30%

The news that "Sunshine Rose" is getting cheaper and cheaper

Also made it to the trending list

Many people have found that whether it's on the streets

Or in supermarkets or fruit shops

The price of Sunshine Rose grapes has been falling again and again

It has completely shed the halo of "Herm è s in grapes" from earlier years

Becoming a popular fruit for the people

On the afternoon of September 11th, the reporter randomly visited several fruit shops in the urban area of Hefei, Anhui Province, and hardly saw sunshine rose grapes priced over 10 yuan/jin.

In a fresh food store in Hefei, Yunnan Sunshine Rose Grapes cost 8.99 yuan/jin

Subsequently, the reporter went to a fresh food store again, and a sign read Yunnan Sunshine Rose Grapes at 8.99 yuan/jin. "I've seen a lot of sunshine roses this year, and the prices are not expensive," a citizen who is currently purchasing sunshine roses told reporters. In previous years, I felt that the price of grapes was slightly higher than that of regular grapes, but this year the prices are almost the same.

Market information officer Wang Ping told reporters that the quality of sunshine roses is distinguished by single fruit size. Yunnan and Zhejiang have better grape quality, and the price will be about 2 yuan/jin more expensive than ordinary sunshine roses. Looking at the overall price trend of Sunshine Rose in recent years, it has shown a downward trend. "The price decline is mainly due to the expansion of the planting area and the increase in supply of sunshine roses, resulting in a supply-demand relationship."

Netizen comments

Reduce the price of "Sunshine Rose"

Different opinions among netizens

Many netizens say that lowering prices is a good thing

▼

But some netizens also believe that

Not as delicious as before

▼

The price has dropped, but the taste has deteriorated?

"The sweetness is gone, and the taste feels sour and astringent in the mouth." "Some fruit pulp is hollow inside." With the significant drop in price, consumers feel that the taste has encountered a "Waterloo". Looking back at the brilliant radiance of the Sunshine Rose, it is not difficult not to feel emotional.

When Xiaopei first tasted the Sunshine Rose, its price was still over a hundred yuan per kilogram. She still remembered the taste at that time, "The flesh was sweet and juicy, and there was also a rose fragrance. The skin was thin enough to be eaten directly."

The extremely high yield places a burden on the trees and prevents sufficient nutrition supply. Many farmers also use thiamethoxam as a plant growth regulator, and although the grape particles may appear larger, the flavor of the fruit will become lighter. Moreover, in order to avoid competition during the centralized listing period, the Sunshine Rose will be picked and put into the market before it is fully mature, resulting in tasting sour, lacking fragrance and sweetness.

Quality is declining, prices are further decreasing, and we are trapped in a vicious cycle. "However, for farmers, even if they sell for 5 yuan per kilogram, they may earn more than those who control production at a standard yield of 9000 kilograms per mu." An industry insider pointed out.

Some people have been adhering to the boutique route, controlling production and improving quality, and achieving "good planting and good selling" by entering mid to high end supermarkets, online e-commerce platforms, or private domain traffic.

Although good products are not difficult to sell, the overall downturn of the industry still inevitably affects the people involved. "Previously, two high-quality sunshine roses could be sold for 278 yuan, but in recent years, market prices have generally declined, and some customers may feel that our prices are too high." Therefore, Huang Wei came up with a solution and replaced one of the sunshine roses with a black emperor. "In this way, the price has decreased and consumers can also taste a different flavor."

This year's "Sunshine Rose"

The price has decreased by about 30%

At Adong Farm in Cicheng Town, Jiangbei District, Ningbo, many workers are busy harvesting, sorting, and packaging grapes.

The reporter opened a paper bag, inside which the bright green grapes and fruits shone brightly. Each fruit was squeezed and squeezed, each crystal clear. Take one and taste it, it is juicy, sweet, and meaty.

Adong Farm has planted a total of 250 acres of "sunshine roses". The workers in the garden transport the harvested grapes to the packaging area in trucks, while there are already box trucks waiting at the entrance for customers to queue up for procurement.

"The production of 'Sunshine Rose' this year is quite large, and the quality is also good, but the price cannot be sold." Chen Haidong, the head of the farm, said that for high-end grapes with particularly good quality, the price advantage is still there; But overall, the price has decreased significantly compared to the same period last year. This year, the wholesale price on the farm is about 18 yuan/kg, while it can reach 24-26 yuan/kg in the same period last year.

The same is true for the vineyards of Cicheng Tangjiazhuang Farm. Relevant personnel stated that the wholesale price this year is 16-24 yuan/kg, compared to last year's price of 24-30 yuan/kg. The market price has decreased by 8-10 yuan/kg compared to the same period last year.

"The price difference of ordinary quality 'Sunshine Rose' has widened now, and overall it is much cheaper. 'Mr. Xie, who does fruit wholesale business, told reporters that from the retail market price,' Sunshine Rose 'retail price was 20-50 yuan/kg last year, and this year it is in the price range of 16-40 yuan/kg. The overall price is about 30% lower than previous years.".

"Sunshine Rose"

Why is it getting cheaper and cheaper?

Why has the price dropped so much?

The reporter found that the main reason is the expansion of planting area and the increase in yield. Chen Haidong said that in recent years, more and more farmers in Ningbo have been planting "sunshine roses".

"Because 'Sunshine Rose' has much better stress resistance compared to other grape varieties, a longer fruiting period, stable quality, price advantages, and good commercial value, more and more farmers are planting 'Sunshine Rose'." Chen Haidong said, "Based on my understanding, the planting area of 'Sunshine Rose' in Ningbo has probably doubled in the past two years, and it usually takes two to three years for the seedlings to yield. Therefore, the yield of 'Sunshine Rose' in Ningbo may continue to increase in the next few years, and the price difference of ordinary quality may further widen."

According to incomplete statistics from the Fruit Research Institute of the Chinese Academy of Agricultural Sciences, the planting area of Sunshine Rose grapes in China reached 800000 acres in 2020. Compared to the tens of thousands of acres in 2016, the growth rate can be described as astonishing. The planting area in Shanghai is also expanding synchronously. Between 2020 and 2022, the proportion of sunshine roses in the total grape area increased from 11% to 21%.

Some industry insiders have also stated that in addition to the increase in local production, it is also related to the entry of "Sunshine Rose" from other regions into the Ningbo market. The increase in market supply has led to a decline in prices. Of course, the inability of the market's consumer power and the popularity of the gift market to keep up with the increase in production is also a factor. The sharp decline in taste is also an important reason.

Have you tried "Sunshine Rose" this year?

What is the price?

Everyone can talk about it in the comment section~