Late night rush! Hangzhou girl earned 36000 yuan with it! Someone sells thousands of orders in a day, doubling the price
Zhuji, Zhejiang is a major pearl producing area in China,
Since the beginning of this year,
The sales of local pearls are becoming increasingly popular,
The price has also doubled and increased.
The price of pearls has doubled, but they are still sold out
A boss can sell thousands of orders in a day
At 2 pm, in the largest East China International Jewelry City in the local area, there were crowds of young people queuing up to buy at each counter. It is understood that since the beginning of this year, the market's passenger flow has increased by 40% year-on-year, and many products have experienced stockouts. The closing time of merchants has also been delayed from evening to late at night.
Offline trading is booming, while online trading is equally lively. There are over 100 local live streaming rooms that start broadcasting from the afternoon until late at night, with nearly 7000 live broadcasts per day. At its best, one live streaming room can sell thousands of orders per day. With the booming sales, the price of pearls has also skyrocketed.
Pearl operator Zhou Haiping: The price of pearls has doubled. For example, this pearl was sold for 1000 yuan last year and has risen to 1500 yuan this year, but it will soon be sold out.
For the sudden popularity of pearls this year, professionals analyze that the youthfulness of the pearl consumer group is the most important reason.
Yuan Xiaopeng, Manager of Innovation and Development Department of East China International Jewelry City: More and more consumers are willing to accept pearls as an entry-level product in the jewelry category, and the audience of pearls is constantly becoming younger.
Hangzhou girl placed an order for a pearl necklace 5 years ago
Now the price has doubled
Ms. Zheng, who lives in Meiyan, Linping, Hangzhou, is a pearl enthusiast.
Five years ago, she just entered the jewelry market and bought a string of Akoya 8.5-9mm, flower bead quality pearls from an old store. At that time, the price was 7500 yuan.
Screenshots of transaction records at that time
Ms. Zheng usually doesn't wear jewelry, so this necklace is always kept in the jewelry box to eat dust.
Unexpectedly, five years later when she heard the news of pearl price increases, she went to the same store to compare prices. Akoya pearls of the same quality and specifications are sold for over 15000 yuan, and the price has more than doubled!
The latest price of the same product
Ms. Zheng said that she was also taken aback when she saw the latest pearl prices. She didn't expect that five years had passed and pearls had risen so much. However, no matter how the price changes, as a pearl enthusiast, she will not easily transfer her heart.
Pearl prices have risen significantly
A buyer in Hangzhou earns 36000 yuan in half a year!
Ms. Chen has been engaged in jewelry business in Linping for 18 years. She has two stores in Linping, mainly selling pearls, jadeite, Caibao and Hotan Jade.
Ms. Chen said that in recent years, pearls have been slowly increasing in price, with the most significant increase at the end of last year. Taking the most popular seawater pearl Australian white as an example, the Phoenix Pearl necklace was only priced at 30000 to 40000 yuan last year, but in May this year, it sold for 50000 to 60000 yuan, an increase of 20000 yuan!
Many price sensitive customers have started hoarding pearls.
Last year, Ms. Chen received 6 high-quality Akoya pearl necklaces, and a long-time customer bought them all in one go. By May this year, each necklace had increased by about 6000 yuan, and this lady had earned a net profit of 36000 yuan in just six months!
The reasons for the price increase of pearls are complex
Ms. Chen said that there are many reasons for the sharp rise in pearl prices. Firstly, in recent years, seawater pollution and global warming have led to a decrease in mother oyster production and a decrease in pearl production.
Secondly, with the rise of video sales, pearl jewelry has entered the public eye. Originally, the customer base was mostly middle-aged women, but now it is gradually becoming younger. The demand has increased, but the production has decreased, resulting in a natural increase in prices.
Xiaofeng, who has been operating a jewelry business in Shanxiahu Town, Zhuji, Zhejiang for ten years, told reporters that the raw materials, labor costs, and breeding costs of pearls are all increasing this year, so the price of pearls is also rising rapidly.
"The labor cost for raising Edison pearls in my home has increased from over 300 yuan to 430 yuan per day, and the labor cost for Akoya in Tamsui is even higher, about 600 yuan per day, and the breeding workers are facing a gap." Xiaofeng continued, "Another reason for the increase in pearl prices is that in recent years, many places have introduced restrictions or bans on the cultivation of clams, which has further reduced the national pearl breeding area and pearl production.".
This year's hot broken silver chains.
How should ordinary people buy pearl jewelry when they want to buy it? What kind of pearls are more durable?
Ms. Chen said that there are many types of pearls, including freshwater pearls and seawater pearls. The composition of freshwater pearls is unstable, and 90% of the freshwater pearls on the market are produced in China, so the threshold is not high. And the composition of sea water beads is stable. If you want to collect them, she suggests prioritizing the purchase of sea water beads.
Seawater pearls are divided into Japanese Seawater pearls and Nanyang pearls, among which Nanyang pearls are further subdivided into Australian white, Nanyang golden pearls, Tahitian black pearls, etc.
In addition, the size, defects, roundness, brightness, and gloss of pearls also determine the price and investment value of their jewelry.
Ms. Chen said that the domestic pearl industry has gradually matured, and there are even professional pearl testing institutions,
There are many varieties and detailed classifications of pearls, and appreciation requires a certain knowledge threshold. Netizens who are interested in pearls can read and learn more, and do not blindly purchase.
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