Just silently persevering! Media: When domestic products turn red, we still need to think about how to grow red, where is there any "extraordinary wealth"
The so-called "Splendid Wealth" is just a group of brands that silently persist, waiting for a chance to appear with sweat and tears. Don't lose sight of old domestic products at this time. You need to seize the time and make up for your shortcomings based on your own actual situation. There is no need to be discouraged by new domestic products. Our predecessors can establish themselves through quality, and the younger generation can still do so.
What can I buy for 79 yuan? Is it a 0.24g eyebrow pencil, 5 pounds and a half of bee flower shampoo conditioner, or 16 pounds of pure milk? A week ago, no one was probably calculating like this, but due to a dispute between a certain brand and top streamers, 79 yuan has recently become a "new measurement unit" for many domestic products.
For those over 30 years old, this wave of 79 yuan business war is both joyful and heartbreaking. I am glad to see my old friends from back then, from "Huoli28, Shashi Daily Chemical" to the southern black sesame paste that made the little boy lick his bowl, everyone can evoke a wave of memories; Sadly, my old friends are not doing well: the white jade toothpaste is full of products in the store, and they don't even have enough to raise 79 yuan. Careful skincare products are treated as selling MSG, and the white cat detergent doesn't even have a host, so they have to send a white cat to appear on camera to sell.
Younger consumers do not have such complex emotions, but the live broadcast room has opened a new door for them. They are surprised to find that there are so many domestic brands: Jiadun Biscuits, which have supported the Anti Japanese War, and Yumeijing, which has been established for 44 years... all of which are useful and not expensive. Under the leadership of some internet savvy brands, domestic products help each other and engage in team building marketing. The editors of official accounts are eager to run through every comment section to introduce themselves and try to "pick up" fans. It can be seen that these old domestic products are facing market competition pressure and life is really difficult.
From the perspective of effectiveness, the low profile and strong interactive marketing approach, combined with the long-standing and high-quality "persona" of old brands, and in line with the consumer psychology of young people pursuing cost-effectiveness, has led to multiple domestic brands becoming popular and quickly gaining followers, resulting in sales in seconds. Many people exclaim that it is finally the turn of old domestic products to achieve wealth and prosperity.
In fact, there is no such thing as "extraordinary wealth", it is just a group of brands that silently persist, waiting for a chance to appear with sweat and tears. This alternative business battle on social media and live streaming is of great significance - domestic products have overcome the barriers of insufficient channel capabilities with lower costs and finally been seen by consumers. With domestic products represented by brands such as Bee Flower, White Elephant, and Hongxing Erke breaking through time and time again, deepening their memories and continuously expanding their influence, domestic products are highly likely to embark on a path of return that is seen, recognized, and continuously chosen by consumers.
Go to the live broadcast room to bring domestic products home and see what our old friends look like now. After use, don't forget to remind them with real purchase reviews: unconditional support from consumers is not the norm, and the once wild consumption of Hongxing Erke has also returned to rationality. Under normal circumstances, consumers do not differentiate between old and new domestic products based on their price and price, nor do they decide whether to place an order based on domestic and imported products. Instead, they look at the quality, effectiveness, service, and value of the purchase.
This time, the old domestic products have won with a strong foundation, but the surprise appearance does not mean they will always be in the center of the stage. While we sympathize with and support traditional Chinese products, we also need to approach market competition rationally. New domestic products have advantages, such as their creative marketing, insight into consumer psychology, and ability to quickly and continuously develop new products. Imported brands also have strengths, such as beauty and pharmaceutical brands often have strong research capabilities, and many products even use Nobel Prize research results, with tangible and visible effects. In these aspects, domestic brands generally have shortcomings.
When old domestic products remain silent for a long time, there must be both internal and external reasons. At this time, do not be blinded by the extravagance of wealth and status. You need to seize the time and make up for your shortcomings based on your own actual situation. There is no need to be discouraged by new domestic products. The senior can establish themselves through quality, and the younger generation can still do so.
After this successful group advertisement, domestic products have the meaning of "becoming famous in one day and becoming known to the world". But the days are still long, it's too early to say that domestic products have become stronger and the days are getting better. In a market environment of sufficient, fair, and orderly competition, supporting domestic products should be a priority choice based on equal cost-effectiveness and quality. Breaking through a circle requires a long time of effort to consolidate the results. As long as the product strength is strong, 79 yuan is not the price limit for domestic products.
