Jiangsu Wildlife Park fined 250000 yuan for inducing tourists to "live with tigers". Supervision Bureau | Market | Tourists
"Living with a tiger! You can receive a cash reward of 100000 yuan per hour!" "Where is the car shock going? It will take you to a new wave of car shock!"... On September 19th, the Jiangsu Provincial Administration for Market Regulation released a typical case of illegal advertising, in which a wildlife park in Jiangsu was fined 250000 yuan for inducing tourists to "live with a tiger".
The Jiangsu Provincial Market Supervision Bureau stated that since the beginning of this year, the market supervision department in Jiangsu Province has carried out in-depth rectification of false and illegal advertising in the field of people's livelihood, focusing on key areas such as medical care, health food, education and training, and cracking down on advertising illegal activities.
Jiangsu Wildlife World Co., Ltd. Releases Illegal Advertising Case
On April 1, 2023, through WeChat official account and short video account, the parties published advertisements with the content of "Live with tigers! You can get 100000 yuan in cash award per hour!", and used the high amount of bonus to induce tourists to participate in dangerous activities, which attracted great attention from the society and violated the good social fashion. The above-mentioned actions of the parties constitute illegal acts of publishing advertisements containing prohibited situations. In July 2023, the Market Supervision Bureau of Wujin District, Changzhou City imposed an administrative penalty of 250000 yuan on the parties involved in accordance with the law.
A case of illegal advertising by a certain automobile company in Zhenjiang
The party concerned published an advertisement on his WeChat official account entitled "Where will the car shock go? Take you to set off a new upsurge of car shock!", claiming to be "secret collection of car shock", and detailed displayed such vulgar content as "boot space", "passenger experience", "original vision" in the form of text and pictures. The advertisement showed "reading 100000+". The above content, from textual description to illustrated promotion, has obvious sexual implications and seriously violates good social norms. In May 2023, the Market Supervision Bureau of Danyang City imposed an administrative penalty of 80000 yuan on the parties involved in accordance with the law.
Nantong Real Estate Co., Ltd. Releases Illegal Advertising Case
The parties involved advertised on a display board located on the west side of Zhonghuan Road in Chongchuan District, Nantong City, and in the lobby of their sales office on the first floor, that "embracing the five waters is a place of fortune and fortune, and buying property here can pass on the family's legacy", involving feudal superstitions such as feng shui. In June 2023, the Market Supervision Bureau of Chongchuan District, Nantong City imposed an administrative penalty of 60000 yuan on the parties involved in accordance with the law.
A food business department in Changshu City, Suzhou, released illegal advertisements
After purchasing a large number of portable music walkman players and storage cards online, the parties involved imported advertising audio files provided by a certain calcium supplement capsule supplier, which promoted disease prevention and treatment functions such as "long-term use can enhance physical fitness, prevent colds, supplement calcium, nourish bones, liver and kidney, and significantly improve various calcium deficiency symptoms". The advertising was then released by allowing consumers to bring audio devices home to listen to advertisements, as well as organizing centralized listening in fixed locations, in order to promote the product. Furthermore, it was found that the parties involved sold Panax notoginseng powder at their business premises without obtaining a drug business license. In April 2023, the Changshu Market Supervision Bureau imposed an administrative penalty of confiscating illegal gains of 5178.5 yuan and imposing a fine of 50000 yuan on the parties involved in accordance with the law.
Case of a certain hospital limited company in Jiangyin City, Wuxi, publishing illegal medical advertisements
The parties involved signed a product customization contract with a certain paper industry limited company, entrusting the company to produce a total of 50000 packages of napkins involved and hiring temporary workers to distribute them. The outer packaging of the napkin is printed with the message "Visit the Yangtze River for painless abortion surgery, scan the QR code for consultation with the gynecological hotline" and the QR code information of the parties involved. The back of the napkin is printed with advertising content such as "gynecological issues, scan the code for consultation", which constitutes the unauthorized publication of medical advertisements without examination. In July 2023, the Market Supervision Bureau of Jiangyin City imposed an administrative penalty of 60000 yuan on the parties involved in accordance with the law.
Yangzhou Stomatological Hospital Co., Ltd. Releases Illegal Advertising Case
The parties involved claimed in an advertisement posted at a certain bus stop that they were "professionally solving cases of full mouth/half mouth/failed dental implants" and "planting poorly planted dental implants by others, breaking through high difficulty surgeries", which constitutes the situation of uncensored publication of medical advertisements and comparison with other medical institutions in medical advertisements; The advertisement published in the underground parking lot of a certain commercial square claimed that "China Good Teeth has redefined new standards for dental implantation", and used the image of a TV host as a recommendation, constituting the situation of uncensored medical advertisements and the use of advertising spokespersons as recommendations in medical advertisements. In August 2023, the Market Supervision Bureau of Yangzhou City imposed an administrative penalty of 122200 yuan on the parties involved in accordance with the law.
Case of illegal advertising by a department store operating in Huai'an District, Huai'an City
The parties sold DHA walnut oil gel candies marked with "DHA walnut oil gel candies" and other information through live broadcast. During the live broadcast, the background slogan of their live broadcast room contained "poor learning, poor performance, poor memory, poor self-control, poor responsiveness, poor logic" and other contents. The above words are enough to cause consumers to mistakenly believe that eating DHA walnut oil gel candy can improve learning performance, enhance memory, self-control and other effects, thus having a substantial impact on purchasing behavior, seriously deceiving and misleading consumers. In May 2023, the Huai'an District Market Supervision Bureau of Huai'an City imposed an administrative penalty of 8000 yuan on the parties involved in accordance with the law.
A case of illegal advertising by a myopia prevention and control eyewear store in Jiangyan District, Taizhou City
The parties involved have placed advertising boards for intelligent training equipment products in their business premises, which are printed with content such as "multi-party assistance to unprecedented leadership attention", disguised as using the image of national leaders for promotion. At the same time, the advertisements contain content such as "easy improvement of naked eye vision for 15 minutes and 21 days every day, and the actual improvement effect of naked eye vision for more than 30000 users nationwide. 95% of children have been trained to their ideal vision" and "professional teachers who have been engaged in myopia prevention and control for many years have achieved standard vision for children with vision problems such as myopia, amblyopia, astigmatism, and hyperopia through physical training! Very safe! Very effective! Very simple!", claiming that ordinary electronic products have myopia treatment functions. In July 2023, the Market Supervision Bureau of Jiangyan District, Taizhou City imposed an administrative penalty of 20000 yuan on the parties involved in accordance with the law.
An Education Consulting Co., Ltd. in Qidong, Nantong City Releases Illegal Advertising Cases
The party concerned published advertisements on the company's window display boards, brochures, WeChat official account, Little Red Book and other platforms, claiming that "the highest score of provincial examination interview is 82.5", "the highest score of national examination is 7, and the average score is 81.95". The advertising content is unfounded and inconsistent with the actual situation. In May 2023, the Market Supervision Bureau of Qidong City imposed an administrative penalty of 100000 yuan on the parties involved in accordance with the law.
Taizhou Fitness Service Co., Ltd. Releases Illegal Advertising Case
The parties involved are posting promotional posters near the elevator advertising display board and residence, which contain images of the "News Conference of the Ministry of Education of the People's Republic of China" and content such as "Promise of the Light Pig pen: No point will be missed in sports". This is a disguised use of the name of a state agency to publish education and training advertisements, and a guarantee commitment is made to the effectiveness of the training. In April 2023, the Market Supervision Bureau of Hailing District, Taizhou City imposed an administrative penalty of 10000 yuan on the parties involved in accordance with the law.
