I grabbed the National Day flight tickets and hotels booked among people, and the number of super golden week travel orders skyrocketed! Netizens call it expensive

Release time:Apr 16, 2024 21:07 PM

The super golden week of the Mid Autumn Festival and National Day, which lasts for 8 consecutive days, is approaching, and the market expects it to be a long holiday with tourism boom.

Zhongxin Finance and Economics has noticed that the booking of tourism products during the Golden Week is currently booming, with rapid growth in long-distance travel. The prices of air tickets and hotels have skyrocketed, and many people have exclaimed that they are "very expensive". Some netizens have joked that "I am holding onto the air tickets and hotels booked among people.".

Super Golden Week Travel Orders Boost

Long term travel is growing rapidly

Traveling during the 8-day Super Golden Week and heading to "Poetry and Distant Places" is the arrangement of many people. After all, this is the last statutory holiday in 2023.

The enthusiasm of people for traveling is evident in the growth of travel orders on online travel platforms. According to data from Ctrip, as of September 6th, the booking volume of domestic tourism products has increased nearly five times year-on-year, and the order volume in the past week has increased by 63% compared to the previous week. The weekly growth of business formats such as air tickets and homestays has exceeded 50%, while scenic spot tickets have doubled in value.

The 8-day extended version of Golden Week allows tourists more time to travel far, and various long-distance trips are arranged in advance.

From the same trip, Zhongxin Finance and Economics learned that the market for long-term travel during the Mid Autumn Festival National Day holiday grew rapidly, with the popularity of tourism products in Xinjiang, Xizang, Qinghai, Ningxia, Heilongjiang and other provinces dominated by long-term travel increasing by more than 300% year on year. Among them, the search popularity of tourism products related to Xinjiang has increased by more than 10 times year-on-year.

Zhongxin Finance learned from Spring and Autumn Tourism that as of now, the number of people booking domestic tourism products during the Double Festival period has exceeded the same period in 2019. In terms of long-term travel, the Spring and Autumn Festival currently includes European travel products for the "Mid Autumn Festival+National Day" holiday, which have all been sold out. The destination countries involved include Spain, Portugal, Switzerland, France, Italy, Hungary, Serbia, Croatia, Slovenia, Greece, Iceland, Denmark, Iran, etc.

Air ticket prices are skyrocketing, ship prices are rising

Many people exclaim "so expensive"

I grabbed the National Day flight tickets and hotels booked among people, and the number of super golden week travel orders skyrocketed! Netizens call it expensive

The surge in consumer demand has driven up ticket prices. According to data from Ctrip, the per capita unit price of domestic air tickets during the National Day holiday was 1293 yuan, an increase of 20% compared to the summer vacation.

According to data from Tongcheng Travel, as of September 12th, the average ticket price for travel during the Mid Autumn Festival and National Day holiday has increased by 13% compared to the May Day holiday. In addition to the increase in ticket prices, the longer travel radius is also an important reason for the increase in average ticket prices.

Screenshot of ticket prices on online travel platforms.

According to the online travel platform of China News Finance, taking the route from Beijing to Sanya as an example, the economy class flight departing from Beijing to Sanya at around 9 am on September 29th is priced at over 4000 yuan. The price of the same flight on September 26th is only over 1000 yuan.

"I have booked a ticket hotel for the National Day" among people "" I want to travel during the National Day ", so I searched the ticket hotel fees and thought I should sleep in my bedroom for seven nights"... On social media, many netizens complained about the ticket prices for the National Day ".

Screenshot of Weibo.

Obviously, if you have paid vacation, taking a staggered trip before National Day is also a good choice, as just the airfare cost can save a lot of money.

According to Qunar's big data, as of September 11th, the top 10 popular cities for air ticket bookings during the National Day holiday are Shanghai, Beijing, Chengdu, Shenzhen, Guangzhou, Kunming, Chongqing, Haikou, Hangzhou, and Xi'an, with Beijing ranking second. Beijing residents prefer to travel to Chengdu, Shenzhen, Guangzhou, Kunming, Sanya, Haikou, Urumqi, Chongqing, Guiyang, and Shanghai.

These places are popular destinations

Outbound travel or welcoming small peak hours

According to data from Tongcheng Travel, Beijing, Xi'an, Chengdu, Chongqing, Shanghai, Changsha, Guangzhou, Nanjing, Hangzhou, and Wuhan are the most popular domestic tourist destinations during the Mid Autumn Festival and National Day holiday. In addition to convenient transportation conditions and abundant tourism resources, these cities have a profound cultural heritage and have launched numerous traditional cultural festival activities during the Mid Autumn Festival and National Day, attracting a large number of tourists.

In August of this year, the Ministry of Culture and Tourism announced the third batch of countries and regions to resume outbound group tours, and the tourism popularity of major outbound destinations worldwide has rapidly increased. Due to the time cycle required for tourism planning and visa application, the outbound tourism market only rapidly heats up during the summer season. The market expects the outbound tourism market to experience a small peak in passenger flow during this year's Mid Autumn Festival and National Day golden week.

According to data from Tongcheng Travel, Hong Kong, Thailand, and South Korea are currently the most popular outbound destinations for tourism search, and the popularity of long-term outbound destinations is also high. Among them, Hong Kong, China has attracted mainland tourists through multiple rounds of free air ticket issuance, and since September, the search popularity for tourism in Hong Kong has increased by 169% month on month.

According to data from Ctrip, during the National Day holiday this year, the search popularity for outbound air tickets has recovered by nearly 100% compared to the same period in 2019. The main search destinations for outbound air tickets are Thailand, South Korea, the United States, the United Kingdom, and Australia; Meanwhile, the search popularity for outbound hotels has increased by nearly 20% compared to 2019, with destinations such as Thailand, South Korea, Singapore, Malaysia, and the UK being popular choices for users.

What are your travel plans for this super golden week?

Chief Financial Officer of China News Network

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