Hua Xizi Apologizes and Announces Further Waves: The relevant management of the public relations department has resigned
Chinese cosmetics brand Huaxizi has not yet emerged from the recent public opinion turmoil.
On the evening of September 19th, an insider close to Huaxizi told Pengpai News that the content of the brand related statement had nothing to do with Huaxizi's public relations department and was not written by the company's public relations department. "At the time of release, the entire public relations team was unaware."
The above-mentioned insiders also revealed that the relevant decision-makers in the public relations department have resigned, leaving only a few young colleagues who will show everyone other job opportunities.
Pengpai News reporters also noticed that some members of Huaxizi's public relations department have left messages on social media stating that they have resigned.
On the evening of September 19th, the official Weibo account of Huaxizi released a letter to the public, which was the first positive response to recent controversies. Hua Xizi expressed in the letter, "I am very sorry for taking up too much public resources. I am grateful for everyone's encouragement. We have fully recorded the relevant opinions, and the team is also comparing, revising, and improving one by one. Adhering to our original intention, we will bring better products and provide better services to everyone. In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more ways. Stay grounded, walk steadily and go far; let a hundred flowers bloom, and strive for self-improvement of domestic products."
Ten days ago, internet anchor Li Jiaqi sparked controversy when introducing a 79 yuan Huaxizi eyebrow pencil in a live broadcast room. When he saw a netizen leaving a message saying that it was getting more and more expensive, he asked back, "Where is it expensive? It has been this price for so many years, so don't talk nonsense. It's difficult for domestic brands..." Later, Li Jiaqi said, "Sometimes I find my own reasons. After all these years of salary increases, have I worked hard?" Afterwards, "Huaxizi responded that eyebrow pencils are expensive", "Huaxizi workers have exclusive currency units", "Huaxizi is so expensive", "Huaxizi eyebrow pencils are 980 yuan per gram". "You can buy two grams of gold more" and other topics related to the high price of Huaxizi products have been trending on the hot search for many days.
