How to connect this wave of traffic?, CCTV Hot Review: Holiday Travel Bookings Are Overcoming again
There are still ten days left until the Mid Autumn Festival and National Day holidays, and one detail has already revealed its popularity in advance: some popular train tickets are available in seconds. The 12306 system has recently received 53.2 billion visits, equivalent to an average of over 616000 people brushing tickets per second. For this reason, the railway department reminds passengers to wait for standby ticket purchases. As of September 15th, the booking volume of popular hotels in China increased by 514% year-on-year in 2019.
The sustained recovery of the consumer market is reflected in the most specific numbers. In the first half of this year, the tourism economy steadily entered an upward trend of "supply and demand flourishing, accelerating recovery". During the summer, the number of domestic tourists in China reached 1.839 billion, achieving a tourism revenue of 1.21 trillion yuan, and most destinations received the highest number of tourists in history.
How can consumers make a good choice when faced with the possibility of overcrowding as the National Day holiday continues to heat up? Can various regions and scenic spots steadily catch up with traffic?
For popular and classic tourist destinations, high-quality and refined services under high traffic will continue to improve. In response to the surge in tourist numbers and the difficulty in obtaining one ticket for scheduled visits, it is also necessary to optimize appointment management, implement staggered regulation, and seek increment in time, space, and products. Currently, tourism consumption presents diversified and personalized characteristics. Industry analysis shows that many tourists have shifted their travel reasons from a certain city to specific attractions, streets, and even a music festival, exhibition, and so on. Multiple key tourist cities have launched various "new gameplay" options, providing more diverse supply options. This is a good way to accurately divert and attract traffic, and create deep tourism.
For emerging or niche attractions and projects, this is a good opportunity to gradually reach the public and grow from being "unpopular" to "popular". "A severely underestimated scenic spot," netizens often comment on new discoveries during their travels. A revolutionary travel route, a fresh event, and a unique cuisine can all attract many tourists. According to reports, niche destination bookings have already started in advance before the holiday, and more consumers are willing to try new options. In addition, various cross-border products such as farms, wineries, and factory tours are constantly emerging. Where is the "specialization, refinement, and novelty" of the active growth of small particle and micro format tourism industry? Perhaps it can be generated from these attractions or projects.
The scenic spots have become popular, and we need to pay attention to turning short-term benefits into long-term effects and turning traffic into "retention". There are still significant regional and seasonal differences in the national tourism market. The surge in holiday demand has driven up booking prices in some regions, which is a normal market response. However, we cannot raise prices arbitrarily or unreasonably. We need to better improve the consumer experience and boost consumer confidence. After all, the tourism development model of "a sea of people eating dividends" has passed. At the same time, by ensuring various safety measures, tourists will have a more comfortable, reassuring, and reassuring vacation.
The upcoming holiday has seen an increasing demand for travel. Every upward trend should also be accompanied by a new round of review and iteration. This year's tourism industry has been very competitive, promoting innovation and service, and should also lead to higher tourist satisfaction.
