Heilongjiang builds a new growth pole for "summer economy"
"Now the temperature in my home is over 30 degrees Celsius, and I am in a good mood in the Arctic Village, enjoying the cool breeze and beautiful scenery. Traveling north from Fujian, Ms. Qin praised the scenery of the Greater Khingan Mountains in Heilongjiang Province.". Last winter, she and her friends came to Mohe to enjoy the ice and snow. Now, the forests here are all dyed, and the colorful mountains make her feel stunning.
On both sides of the road to Arctic Village, there are lush trees. Photo by Xinhua News Agency reporter Xu Kaixin
Beiji Village in Mohe City, Heilongjiang Province is located on the banks of the Heilongjiang River. In recent years, relying on the geographical coordinates of the Arctic in China, tourism has been vigorously developed here to enrich the border and the people, and "summer vacation" has become a new business card. Tourists experience the charm of the vast forest while checking in various shops named "North", such as the "northernmost caf é", enjoying themselves.
"More and more people are coming to visit Arctic Village now, and my family's business is getting better and better." During this summer vacation, the homestays in Arctic Village were almost full every day, and the homestay owner Lu Hong has been busy, with her pockets bulging, and her days have become increasingly prosperous.
Wen Zhu, Deputy Mayor of Mohe City and Secretary of the Party Committee of Beiji Town, introduced that in 2015, Beiji Village was awarded a national 5A level scenic spot, ushering in a transformation from "poverty due to the north" to "prosperity due to the north". As of now, Arctic Town has received more than 500000 tourists this year, with over 200 homestays and catering institutions. The average annual income of villagers exceeded 30000 yuan last year, and they have gained "gold and silver" in the "green mountains and clear waters" and "ice and snow".
One view of Sun Island Scenic Area. Photo by Xinhua News Agency reporter Wang Jianwei
"In summer, there is a cool breeze and in winter, there is snow. Holding on to greenery is intoxicating. To guard good resources, one must also play a good first move." He Jing, Director of the Department of Culture and Tourism of Heilongjiang Province, introduced that this summer, Heilongjiang Province launched the "100 day action" for summer summer tourism, focusing on the demand side, adjusting the supply side, innovating and improving the entire industry chain of "food, accommodation, transportation, tourism, shopping and entertainment", and creating a new growth pole for the "summer economy".
In recent years, Heilongjiang Province has been deeply cultivating its summer ecological resources and cultural tourism characteristics. It has created 10 categories of themed tourism, including large forests, wetlands, large rivers, lakes, grasslands, self driving tours, border tours, cross-border tours, research tours, and health and wellness tours. It has designed and launched 211 boutique tourism routes, attracting a large number of tourists to "go north to escape the summer", enjoying the coolness in the lush forest wetlands and the rippling lakes and rivers, and experiencing the rich and colorful tourism experience of "summer in the north".
Not long ago, a hot beer festival kicked off on Sun Island in Harbin. Songbei, Daoli, Pingfang, Nangang and other places have created beer festival sub venues, integrating beer culture with music, art, dance, and fashion, lighting up the "night economy". According to statistics, a total of over 200000 tourists participated, with beer consumption reaching 1 million liters. More than 60 million viewers shared this grand event through online live streaming.
On July 20th, people watched a fireworks display at the Harbin International Beer Festival. Photo by Xinhua News Agency reporter Zhang Tao
"Harbin is truly a 'cool summer' with an average temperature of 23 degrees Celsius in July, unleashing a unique urban vitality and sparking a new wave of consumption." Lan Feng, a member of the Standing Committee of the Harbin Municipal Party Committee and Minister of Propaganda, said that the local government is leveraging its advantages in tourism resources, keeping up with changes in market demand, stimulating cultural and tourism consumption from multiple dimensions, and opening up new space for the development of the 'summer economy'.
The new business model of "summer vacation+" is attracting visitors from all directions. On September 11th, the 4-day 2023 Harbin International Music and Culture Industry Expo came to an end. 108 domestic and foreign exhibitors held procurement negotiations in Harbin, receiving more than 7000 professional visitors from home and abroad, with a total passenger flow of 20000 people.
Statistics show that in June and July this year, Heilongjiang Province received 34.5 million tourists and generated tourism revenue exceeding 25 billion yuan. Driven by the rapid growth of the tourism industry, the total retail sales of consumer goods in Heilongjiang Province increased by 9.6% in the first half of this year.
