【 Guangming Forum 】 Empowering Cultural Construction in the New Era with Technological Innovation Digital | Culture | Technology

Release time:Apr 16, 2024 21:19 PM

Guangming Forum

Author: Fang Li; Liu Guangyu

The 2023 Beijing Cultural Forum, with the annual theme of "Inheriting Excellent Culture and Promoting Exchange and Cooperation," opened in Beijing on the same day.

Among them, a series of ideas and measures regarding the integration of culture and technology have opened up a path for technological innovation to empower cultural construction, expanded the application scenarios of technology in the cultural field, and enabled China's cultural undertakings and industries to embark on a path of high-quality development. Continuing to promote cultural prosperity, build a strong cultural nation, and build a modern civilization of the Chinese nation at a new starting point requires us to fully grasp the trend of cultural and technological integration and comprehensively enhance the level of cultural and technological innovation. The 2023 Beijing Cultural Forum has set up a parallel forum on "Technology Empowerment: Development Opportunities and Risk Response", which provides an important communication platform for us to explore the shaping of a new pattern of cultural construction through technological innovation.

Protecting and inheriting excellent traditional Chinese culture through technological innovation. Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation, an important source of cultivating socialist core values, and also the foundation for us to stand firm in the world cultural turmoil. Nowadays, technological innovation has become an indispensable force for us to inherit and develop excellent traditional Chinese culture. From the research-based restoration of bronze artifacts using 3D scanning and 3D printing technology at the Sanxingdui Museum, to the "Digital Scripture Cave" created by the Dunhuang Research Institute using digital twins and other technologies, to the planning and launch of cloud exhibitions, cloud classrooms, and cloud lectures by major museums, all adhere to the concept of protecting and inheriting excellent traditional Chinese culture through technological innovation. Beijing, as a historical ancient capital and a national cultural development center, has also made significant progress in this area and achieved many landmark achievements. Currently, various ideologies and cultures are exchanging, blending, and engaging globally. In response to the more diverse and complex cultural development opportunities and challenges, we need to further accelerate the improvement of cultural and technological innovation capabilities and application levels, including consolidating the big data system covering all categories and processes of traditional Chinese culture from the underlying architecture, strengthening key technological breakthroughs such as cultural resource protection and development, intellectual property protection and infringement tracking, cultural art identification, and improving the integration and application of technologies such as visual presentation and immersive experience of excellent traditional Chinese culture content at the cultural consumption level. Only by further strengthening the foundation, addressing weaknesses, seeking development, and benefiting the long-term, can we lay a more solid technological support for the protection and inheritance of excellent traditional Chinese culture.

Creating a new culture that belongs to our era through technological innovation. The Chinese nation has created a long-standing Chinese culture, and it is certain that the Chinese nation can also create new brilliance in Chinese culture. In recent years, with the promotion and application of digital, networked, and intelligent technologies in the field of cultural construction, new cultural formats have emerged one after another, and traditional cultural formats have been transformed and improved. From Bing Dwen Dwen, Shuey Rhon Rhon, Archaeological Blind Box and other cultural products, to the ultra high-definition live broadcast of the National Grand Theater, the "Peking Opera Cloud Theater" built by Beijing Peking Opera Theater and other wonderful artistic performances, to the colorful cultural tourism activities represented by the "Yan'an 1938" theme cultural block and the "Longmen Immersion Experience Hall" of Luoyang Longmen Grottoes, with the help of scientific and technological innovation, the content and form of China's cultural construction have all presented a new look of prosperity and development. To further enhance the technological contribution rate in contemporary cultural development, cultural institutions need to continuously enhance their awareness of technological innovation, increase investment in technological innovation, meet the needs of cultural construction, jointly shape research and development systems and science popularization plans, and enhance the support and integration of technological innovation into cultural innovation. In this regard, Beijing should have updated and greater achievements.

Enhance the dissemination and influence of Chinese culture through technological innovation. In today's era, telling the story of China well, spreading the voice of China well, and showcasing a trustworthy, lovely, and respectable image of China cannot be separated from the assistance of technological innovation. Since the 18th National Congress of the Communist Party of China, the international dissemination and influence of Chinese culture have been increasing day by day, and the supporting role of technological innovation is indispensable. From the high-tech integrated panda model and dance robot co sculpted "Beijing 8 Minutes" at the closing ceremony of the Pyeongchang Winter Olympics, to the large-scale application of artificial intelligence, cloud computing, digital twins and other technologies in the opening ceremony of the Beijing Winter Olympics, and to the unremitting exploration of using cutting-edge technology to spread excellent traditional Chinese culture on the "CCTV Bo" digital platform of the Central Radio and Television Station, all demonstrate the powerful power of technological innovation to promote Chinese culture to radiate globally. In the future, inspired by the mission of building a modern civilization of the Chinese nation, we will also follow the trend of international communication towards mobility, socialization, and visualization. We will comprehensively utilize various cutting-edge technological achievements such as the metaverse, generative artificial intelligence, 5G, virtual reality, and naked eye 3D, constantly update and enrich communication methods and forms, present the spiritual symbols and cultural essence of Chinese culture in a multimodal way that overseas audiences are willing to accept and easy to understand, fill the "cultural gap", break down "cultural barriers", and promote Chinese culture to go out, so that the world can understand and understand today's China.

Guangming Daily

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【 Guangming Forum 】 Empowering Cultural Construction in the New Era with Technological Innovation Digital | Culture | Technology

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