Focusing on "Emotion," "Fate," and "Kinship," Young People from both sides of the Taiwan Strait Talk Together, Zhang Shengjun Believes in Cultural Exchange, Zhang Shengjun | Fujian and Taiwan | Youth

Fuzhou, September 13 (Xinhua) - "Both sides of the Taiwan Strait share the same origin and have a close connection with the" Five Fates "between Fujian and Taiwan. Folk beliefs are deeply engraved in the hearts of people on both sides of the Taiwan Strait." On the afternoon of September 13, the 2023 Fujian Taiwan Zhang Shengjun Cultural and Creative Exchange Seminar was held in Yongtai County, Fuzhou City, and Ma Yanbin, the director of the Cross Strait Integration and Development Research Institute of Sunshine College, said.

On that day, young people, experts, and scholars from both sides of the Taiwan Strait gathered together to focus on the protection and development of traditional Chinese culture, and to explore the practical significance and contemporary value of Zhang Shengjun's popular culture.

On the afternoon of September 13th, 2023, the Fujian Taiwan Zhang Shengjun Cultural and Creative Exchange Seminar was held in Yongtai County, Fuzhou City, Fujian Province. Photo by Lv Ming, journalist from China News Agency

Renowned Taiwanese scholar Qiu Yi is in Taiwan and is deeply concerned about this event. In his video speech, he said that this activity reflects the deep feelings of people on both sides of the Straits that blood is thicker than water. He hoped that through this activity, more patriotic, Taiwan loving and hometown loving young people will be cultivated, and together we will inherit and promote Chinese culture.

In a video speech, Su Heng, Chairman of the Taiwan Strait Economic and Trade Exchange Association and Deputy Secretary General of the New Party, pointed out that the people of both sides of the Taiwan Strait share the same roots and roots, and should trust, complement and assist each other, with their voices blending and their goals coordinating with each other. Through this seminar, we will actively promote cross-strait exchanges and deepen the development of cross-strait integration with a more open and pragmatic attitude.

The reporter learned that Yongtai County in Fuzhou City, Fujian Province is the hometown of Zhang Shengjun, one of the three major deities of faith in Fujian and Taiwan. Zhang Shengjun's belief in folk culture has been passed down for thousands of years in the local area. He has helped the needy, helped the world, and protected the environment and the people. He has been elevated to the gods of agriculture, commerce, and medicine on both sides of the Taiwan Strait, becoming a spiritual bond connecting compatriots on both sides of the Taiwan Strait and overseas Chinese.

At present, Zhang Shengjun's popular culture is becoming a cultural focus of common concern for cultural and creative teams on both sides of the Taiwan Strait. Zhang Shengjun's IP image and related peripheral products are being released on site.

On the afternoon of September 13th, Zhang Shengjun's IP image was released in Yongtai County, Fuzhou City, Fujian Province. Photo by Lv Ming, journalist from China News Agency

"Folk beliefs are the most natural and solid emotional and cultural bond between the two sides of the Taiwan Strait." Ma Yanbin said that the folk beliefs that have been passed down for thousands of years need to be inherited, and the best inheritance is innovation that keeps up with the times. In the field of cultural and creative industries, it is very meaningful for young people from both sides of the Taiwan Strait to unleash their creative ideas and inject their youthful vitality into traditional folk beliefs.

Taiwanese youth Zhou Weihong is a doctoral student in Drama, Film and Television at Xiamen University Film School, and also the head of Fujian Zhougongtang Cultural Communication Co., Ltd. When it comes to the promotion and dissemination of Zhang Shengjun's popular culture, he believes that through theatrical performances, combined with the current hot rural revitalization, young people on both sides of the Taiwan Strait can explore making Zhang Shengjun's popular culture a popular IP, attracting more people to come to Yongtai to experience the unique regional culture.

At the meeting, activities such as the signing ceremony of the investment project for Taiwan, the awarding ceremony of the Zhangtai Youth Saint Jun Cultural Exchange Base, and the release of personalized stamps by Zhang Shengjun were held simultaneously, focusing on the theme of "Strait sentiment, Saint Jun bond, and family ties".

On the 14th, some young people and experts and scholars from both sides of the Taiwan Strait attending the meeting will go to the ancient town of Songkou in Yongtai to embark on a journey of seeking roots. Zheng Chun, Director of the Taiwan, Hong Kong and Macao Affairs Office of the Yongtai County Committee, expressed the hope that Zhang Shengjun's belief in folk culture will become a new carrier for promoting cross-strait people's understanding.

Zheng Chun pointed out that Yongtai will continue to use Zhang Shengjun's popular culture as a bridge to build a platform for compatriots on both sides of the Taiwan Strait to exchange experiences and express friendship. Through a series of policies that benefit Taiwan, more Taiwanese compatriots and cultural and tourism professionals will be encouraged to participate in the inheritance, development, and innovation of Zhang Shengjun's culture.

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