Fined 250000 yuan, a zoo in Jiangsu hyped up "living with humans and tigers"
Recently, the Jiangsu Provincial Administration for Market Regulation released a batch of typical cases of illegal advertising.
A wildlife world limited company in Jiangsu released advertisements such as "Live with tigers! You can get 100000 yuan in cash every hour!" through WeChat official account and short video account, and used high bonuses to induce tourists to participate in dangerous activities.
The above behavior violates the Advertising Law and constitutes an illegal act of publishing advertisements containing prohibited situations. In July 2023, the Market Supervision Bureau of Wujin District, Changzhou City imposed an administrative penalty of 250000 yuan on the parties involved in accordance with the law.
Previously reported:
According to Mammoth News Oriental Today, on April 1st, there were rumors online that Changzhou Yancheng Wildlife World was recruiting warriors. On April 2nd, the park responded that it was a genuine event and global recruitment, and life safety was not guaranteed. An hourly bonus of 100000 yuan was awarded, and registration has now been closed.
The staff member said, "Really, global recruitment. The registration deadline has already passed. The registration is full within one hour, and it's in the same space as the tiger, so we need to recruit warriors!"
On April 2nd, the staff of Yancheng Wildlife Park stated that the "Living with Tigers" activity was designed to control the white tiger in a designated area, ensure the safety of the participants, and invite relevant departments to conduct on-site evaluations.
But according to the actual situation, the White Tiger is uncontrollable in the area, rejecting new objects and instantly tearing up the tent, causing the activity to be unable to proceed normally.
At noon on the same day, Yancheng Wildlife World in Jiangsu Province issued a notice stating that the "staying in the tent with the tiger" activity was temporarily suspended due to force majeure. Meanwhile, the park stated that it will select mild animals to continue similar activities in the future.
The local market supervision department stated that the short video is suspected of violating relevant provisions of the Advertising Law. The city supervision department has ordered the parties involved to stop publishing, delete it, and further investigate and handle its suspected illegal situation.
