Elegant music blooms! Let's experience the charm of this "butterfly orchid" together, butterfly dancing in the east
For many friends, the Oriental Art Center
It is very familiar,
This butterfly orchid is located on the east bank of the Pujiang River,
Perhaps many citizens
The first step in entering the theater and approaching art.
Oriental Finance · Pudong Channel
The program team of "Direct Attack on Leading Areas"
Special invitation
Liu Aihua, Deputy General Manager of Oriental Art Center
Let me introduce this butterfly orchid, which has been blooming for 18 years
——Oriental Art Center
The Oriental Art Center officially opened in 2005,
By 2023, it has been in operation for 18 years,
There are nearly 9000 performances.
Before the construction of Dongyi,
There are no professional music halls in Shanghai,
Therefore, symphony became a part of Dongyi
Ace products and core brands.
The slogan "Listening to Symphony to the East" was born from this.
In terms of public welfare and inclusiveness in art, Dongyi,
I have done a lot of work and effort.
The well-known one is the Oriental Citizen Concert.
Living in Pudong,
As long as you save money on a cup of coffee,
Can be found at the Oriental Art Center
Listen to a scene
"Noble and not expensive, culturally friendly"
Oriental Citizen Concert.
This year, the Oriental Art Education Thought Summit opened,
Dongyi invites artists and art schools in,
Jointly exploring the role of aesthetic education in current social life
And how to better practice it.
Dongyi has transformed from a stage to a platform,
This is a deep cultivation and a manifestation of social responsibility.
Nowadays,
Dongyi is also creating and operating some cultural and performance IPs,
It has caused a great response and praise in the market.
In 2017 and 2018,
Dongyi proposed the concept of "Made in the East";
In 2019,
The Shanghai style drama "Jin Family Garden" was born;
In 2021, the 100th anniversary of the founding of the CPC,
Therefore, Dongyi adapted the play "The True Way of the World is the vicissitudes of life"
The premiere is scheduled for July 1, 2021.
From "The Garden of the Golden Family" to "The True Way of the World is the vicissitudes of life",
This is also a transformation of Dongyi.
In the future, Dongyi will build "one body and two wings",
"Integration" means content is king, with good planning and operation;
"Two Wings" refers to the production of plays,
Another one is art education.
Combine them together,
Let the butterfly orchid fly higher and farther.
Production
Pudong New Area District Committee Propaganda Department
undertake to manufacture for others
Oriental Finance · Pudong Channel
Creative team
Project Director/Producer Yu Pei/Zhang Wenjie
Director/Kang Yushan Intern/Xu Chaoyu
Visual design/Li Jiaxin project promotion/Zhang Peijuan
