Does Li Jiaqi's Tiktok certification disappear? Clear the showcase? Latest response
On the 19th, Hua Xizi and Li Jiaqi both made it to the hot search again.
Does Li Jiaqi's Tiktok certification disappear? Clear the showcase?
Beauty wrist response
On September 19, a netizen reported that the yellow V certification of Li Jiaqi's Tiktok had disappeared, and at the same time, the display window also showed 0.
The US wrist clarified that the screenshot was taken 4 years ago, and the yellow V certification is an official annual certification that has not been renewed after its expiration. At that time, the product showcase was a short-term commercial cooperation trailer, and there was no claim that the product showcase was empty.
Affected by the incident of "selling goods to hate netizens", Li Jiaqi's Weibo followers are losing a large number. As of now, Li Jiaqi's Weibo followers are 28.96 million, which is 1.475 million less than the 30.435 million before the incident.
On the evening of the 11th, Li Jiaqi cried and apologized in the live broadcast room. He said he should not lose himself and let everyone down. He promised to maintain the best state to accompany everyone, sincerely accept criticism, and serve all consumers with care.
Previously, on the afternoon of September 10th, the topic of "Li Jiaqi leading goods to confront netizens" made it to the hot search, and Li Jiaqi's Weibo comment section was also occupied. The cause of this matter is that when Li Jiaqi was promoting a 79 yuan Huaxizi eyebrow pencil in the live broadcast room, some netizens questioned that "Huaxizi's eyebrow pencil is getting more and more expensive", and Li Jiaqi angrily scolded him: "Find your own reason.".
Subsequently, at 1am on September 11th, Li Jiaqi apologized for the controversial remarks in the live broadcast room through his personal Weibo account. In the comment section of this Weibo post, the opinions of netizens are polarized, and many netizens do not "buy it". But some netizens also said that they feel that Li Jiaqi needs to find a psychological counselor, and his emotions need to be regulated. They believe that "Li Jiaqi has also realized his mistake and apologized. People are not saints, who can be innocent."
The background of "Li Jiaqi's anger" analyzed by the media is the contradiction between Li Jiaqi's increasing sales pressure and the needs of consumers, which can reflect the hidden anxiety and competitive pressure in the live streaming industry to a certain extent. So, in this era of booming live streaming, what is the situation of live streaming related enterprises in China?
According to data from Qichacha, there are nearly 1.2 million live streaming related enterprises in China. In the past decade, the registration volume of live streaming related enterprises in China has been continuously increasing. As of now, there were 537600 new live streaming related enterprises added in the first eight months of 2023, a year-on-year increase of 104.49%. In 2020, there were 62900 new businesses added, an increase of 148.62% year-on-year. In 2021, there were 193600 new businesses added, a year-on-year increase of 207.79%. In 2022, there were 420500 new businesses added, a year-on-year increase of 117.20%. From the perspective of urban distribution, Nanchang ranks first with 52800 households. Haikou and Guangzhou have 43300 and 33800 live streaming related enterprises respectively. Afterwards, cities such as Hangzhou, Kunming, and Beijing followed in sequence.
