Chairman's live broadcast room dances to thank the audience, selling over 1 million yuan in 10 hours of live streaming. In 44 years, the domestic brand "Yumeijing" has made its debut on the internet: overnight entry into major platforms. Official | Brand | Platform
On September 15th, Yu Meijing appeared on Weibo's hot search. On September 13, Yu Meijing, a 44 year old Chinese children's cream brand, announced the opening of Xiaohongshu and Tiktok official accounts and tried to broadcast live.
On September 14th, Yu Meijing officially announced her full entry into major platforms, "Finally Connected to the Internet.". That night, Yu Meijing's Chairman Shi Bin appeared on her first live broadcast, dancing to thank the audience. As of 10:00 on September 15th, the number of fans of Yu Meijing has risen to 845000. According to data from Cicada Mama, as of 24:00 on September 14th, after 10 hours of live streaming, sales amounted to 1 million to 2.5 million yuan.
Recently, various "divine operations" of traditional Chinese products have sparked online discussions, and the CPs of the Tuan Tuan Commercial Warfare Department are also playing very well. Bee flower sales are out of stock and they are starting to sell Hongxing Erke. The anchor of Hongxing Erke uses bee flower to wash hair with shoes, while Yu Meijing has just registered an account. Netizens jokingly say "How did you come, Yu Meijing?" related topics # Yu Meijing finally connected to the internet # have also been trending on Weibo. Some netizens joked, "This business war caused by bee flowers is really hilarious." "Hurry up and follow 'Big Brother' to pick up fans.".
On September 14, Yu Meijing posted an article on the official microblog saying, "Don't hurry, don't hurry, and connect to the Internet overnight. After all, I'm 44 years old, so you shouldn't blame me if you don't know how to play. Xiaohongshu and Tiktok have all settled in.".
This blog post has also received many comments from netizens, including many domestic brands such as Fenghua, Chen Keming Food, Qiaqia, etc. Yu Meijing also joked in the comment section: I have fans! I have fans now! It's finally my turn to achieve this incredible wealth and prosperity.
On Tiktok, many people commented on this. China Post Shanghai Branch commented, "I heard your internet speed is not as fast as our express delivery." Xizhilang replied, "You're just a fool.".
It is worth noting that Yumeijing has also launched a product package for 79 yuan.
In addition, multiple domestic brands have recently launched a 79 yuan package.
On the evening of September 11, in the Tiktok Bee Blossom Studio, the anchor put on the shelf three 79 yuan shampoo sets overnight, and said that "5 jin and a half can be bought for 79 yuan". These three sets all include the same two bottles of 1L conditioner and one bottle of 750ML shampoo with different effects.
That night, tens of thousands of people flooded into the live streaming room of Fenghua, and netizens joked, "This is the most simple and unadorned business battle." # Fenghua Business Battle # also briefly made it to the top of Weibo's hot search list.
Subsequently, the prices of several shoes in the Hongxing Erke live broadcast room were reduced to 79, and three pieces of clothing were even less than 100 yuan.
According to the official website of Yumeijing, Yumeijing Group was born in 1958 and is a large modern enterprise group that integrates cosmetics research and development and e-commerce industries. Its headquarters are located in Tianjin, the "Pearl of Bohai Sea".
In the early 1980s, Yumeijing launched its first children's cream, ushering in a new era of baby skincare in China. So far, Yumeijing children's cream has been popular for more than 40 years.
