"Buying a house to give to my wife"? Comment from China Women's Daily: vulgar advertising is both immoral and illegal!
Recently, a real estate company claimed in its advertising that purchasing their property not only gives them a luxurious residence, but also a "wife," sparking public discussion. Subsequently, relevant regulatory authorities intervened in the investigation and imposed a fine of 30000 yuan on the real estate company.
Image from Credit China website
Bundling the sale of a house with "giving away a bride" to attract attention, increase attention, and stimulate sales, the real estate company's advertising campaign is disgusting. Seemingly trying to be clever and clever in advertisements, but in reality, the discrimination against women is blatantly displayed in front of everyone. Such vulgar advertisements are both immoral and illegal, ultimately leading to public condemnation, regulatory punishment, and public disgust and disdain.
Using "giving gifts to daughter-in-law" as a selling point and transforming women into gifts that can be attached not only violates public order and customs, and is suspected of violating advertising laws, but also is full of arrogance and prejudice towards women, and also stigmatizes marriage. No matter who creates and instructs to publish such advertisements, there is no trace of respect for women or marriage in their hearts.
Advertising is a creative industry, but such creativity cannot be based on teasing and mocking the female population without boundaries. Blindly offending and disregarding the boundaries will only damage the industry ecosystem, affect social norms, and solidify social biases. As an advertising industry that carries a certain level of social responsibility, its strict regulation and self-discipline must always be tightly enforced.
This incident also indicates that in promoting gender equality between men and women, we still need to continue to work hard and make long-term contributions in various industries. In addition, we should also be pleased to see that the criticism and condemnation of inappropriate advertisements that offend women from all sectors of society also to some extent indicate that the social atmosphere of gender equality and respect for women is becoming better and better.
Zero tolerance towards inappropriate advertisements involving women is an attitude that everyone should and must have. Only with a clear stance can more people who use their brains on women's topics be wary and not dare to act recklessly, and more people can move in the same direction to break gender bias, promote gender equality, and safeguard women's rights.
!["Buying a house to give to my wife"? Comment from China Women's Daily: vulgar advertising is both immoral and illegal!](https://a5qu.com/upload/images/7a0c4e8fe809f08f0b336059de8f8e65.png)
Source/China Women's Daily
Author/Wang Heng