What is the secret to becoming the number one MCN in basketball for the Wild Ball Emperor

Release time:Apr 16, 2024 21:09 PM

The reason why basketball is loved by people is because it can bring joy and emotional power. With this concept, the Wild Ball Emperor has embarked on a path of "basketball+life" content co creation in the basketball industry over the years, focusing on core IP and maximizing matrix effects. But the key to making it the top MCN in domestic basketball lies in its emphasis on quality and innovation of content, as well as its deep understanding and exploration of basketball culture and values.

Wild Ball Emperor invites Chinese women's basketball legend Ma Zengyu to provide guidance to the "masters"

Innovating through innovation is the core competitiveness

The Wild Ball Emperor focuses on updating and innovating content, constantly trying new forms and themes. Starting from the official account in 2014, the company first taught basketball skills in the form of pictures and texts. After judging that videos can present teaching content more intuitively than pictures and texts, the company began to arrange short videos in 2018.

What is the secret to becoming the number one MCN in basketball for the Wild Ball Emperor

Unlike the usual MCN company wide net style talent signing and training methods, the Wild Emperor has its own set of methods in selecting players and content layout. With the account "Wild Ball Emperor" as the core, each member of the team has an independent account. From practical content, skill teaching, rule explanation to court short dramas, sports outfits, evaluation unboxing, etc., the accounts are differentiated, but they also appear on each other's screens to help increase fans and gather a complete basketball content matrix. Another characteristic is that every influencer emphasizes themselves as a member of the Wild Ball Emperor, and all videos are released with the topic of # Wild Ball Emperor Courtman. The establishment of this system is equivalent to building a traffic pool, and at the same time, it forms a brand effect centered on the IP of "Wild Ball Emperor".

Not catering to traffic is sometimes more conducive to focusing on innovating content. In 2022, the Wild Ball Emperor successively released several series of videos, from internal influencers in the Fan Festival series to external players competing in teams in the "Wind, Fire, and Thunder" series. At the end of the year, he also invited former national basketball player Ma Zengyu for training, and played 5V5 with some CBA youth teams and CUBA school teams throughout the game. Finally, he produced the "Moment by Moment" series, which had over 300 million views on the entire network.

Starting from early skill teaching videos, gradually increasing the content of fancy competitions between experts, and then launching a series of offline competition content, the Wild Ball Emperor has maintained the freshness of the video content through content iteration and upgrading, and also promoted the improvement of experts' football skills. The key is that no matter what new content is launched, the most important thing is to receive good feedback from the audience. Taking the "Moment by Moment" series as an example, using the 5V5 game format to produce content, this approach may sound contrary to the logic of short video content, but the Wild Ball Emperor can grasp the concept of becoming a "team" and create a growth collection of up to 27 videos.

Illustrated: Every Moment, Wild Ball Emperor vs Guangdong University of Technology

The essence of content is to spread happiness

The Wildball Emperor advocates that basketball is not just a game and skill, but also a way of life.

In China, professional players are less likely to expose their true selves to the public based on their personality and team requirements. On the contrary, influencer creators are closer to fans and must constantly interact with them through high-frequency video updates, showcasing their various aspects and personalities. How to grasp this difference and make influencers and content more recognized by fans is the focus of the Wild Ball Emperor team. Unlike simply playing basketball and outputting hardcore game videos, Wild Ball Emperor advocates a content model of "basketball+life", emphasizing that influencers should have "empathy to capture life". Extracting resonance points from basketball and life, and then integrating them into videos, will enrich the dimensions of content.

Through various interesting stories, dialogues, and situations on the basketball court, joy is conveyed, and love is demonstrated through the continuous improvement of basketball skills and understanding. Ultimately, the reason why fans love basketball is because it can endow people with these emotions. In the era of short videos, the emotional value of sports content cannot be ignored anymore. If you can continue to provide it, it will naturally become popular.

Assist the multidimensional development of folk basketball

The Wild Ball Emperor also helps folk basketball players develop in multiple dimensions, which undoubtedly enhances the sense of participation and belonging of fans.

For athletes who cannot enter the professional stage, they are given the ability to create. For players who have the opportunity to challenge the professional stage, they are provided with training, professional trials, and other assistance. "Assisting" grassroots player Zhou Jiahao to enter the Super Three League is the best example. At the same time, the Wildball Emperor also presents team stories from different circles through communication, such as the folk women's team Jun'an Women's Basketball Team and the Lanzhou amateur team "Dream Chasing Team"; And representative teams of CUBA, such as Guangdong University of Technology, Overseas Chinese University, Taiyuan University of Technology, etc.

Image: Wild King player Zhou Jiahao in the Super Three League

Picture: The "masters" of the Wild Ball Emperor are doing public welfare activities at a primary school in Lanzhou

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