The Shanghai Virtual Sports Open has pioneered sports live streaming, with interactive television, new media, and the metaverse on three screens
Recently, the sixth stop of the SVS Shanghai Virtual Sports Open Guangming Dairy Virtual Cycling League Club Race has ushered in a "special" moment. 12068 viewers flooded into "Raspberry Sports Metaverse 2.0", watching and interacting with virtual anchors.
Both participants in virtual sports competitions and fans of immersive watching in the metaverse have their own virtual experiences. The launch of "Berry Tower Sports Metaverse 2.0" has added technological charm to the Shanghai Virtual Sports Open and pushed the popularity of virtual sports events to another climax.
What is the experience of watching SVS in the metaverse? Virtual host Chen Xiansen and commentator Li appeared in front of the Central Stage, interacting with the audience of the virtual world, commenting on the competition, and sharing exciting moments. In the competition, the host of the five-star sports TV channel and the virtual anchor in the Raspberry Sports Metaverse Space engaged in a cross dimensional connection for the first time. The audience in the virtual world welcomed an unprecedented digital feast, with thousands of spectators gathered around the Berry Tower Sports stage, dressed in various virtual costumes, and enthusiastically interacting.
![The Shanghai Virtual Sports Open has pioneered sports live streaming, with interactive television, new media, and the metaverse on three screens](https://a5qu.com/upload/images/833656589fdfa7396f36a97bba89429f.jpg)
While the virtual bicycle race is fiercely contested on the big screen, the audience is scattered throughout the entire virtual scene, discussing the details of the race, guessing the results, and cheering and cheering, as if they are in a real race venue. Netizens all over the country witnessed this historic moment together through five-star sports TV and new media, as well as 12 SVS live broadcast platforms such as CCTV Sports, CCTV Video, CCTV AV, Alipay, etc.
Through the Shanghai Virtual Sports Open and the Berry Tower Sports Metaverse, audiences are no longer individual spectators, but participants who are immersed in the virtual world. The lively scenes in the virtual world seem to have become a new way of sports interaction in the digital era, and have opened a window to the future of sports entertainment.
On August 5th last year, the first Shanghai Virtual Sports Open and the Berry Tower Sports Metaverse were officially launched. This was the first scene of the "Metaverse" sports opening ceremony presented in China, broadening the path for the collision between virtual sports and metaverse technology.
![The Shanghai Virtual Sports Open has pioneered sports live streaming, with interactive television, new media, and the metaverse on three screens](https://a5qu.com/upload/images/381f0979d822ca2de27d52d238244686.jpg)
In the past, "Raspberry Sports Metaverse 1.0" provided SVS players and hosts with an immersive sense of competition in the virtual world. Now, the application of "Raspberry Sports Metaverse 2.0" realizes hyperlinks between players, viewers, and hosts. Transforming the "off field audience" of sports events into "on field audience", providing a sense of presence for sports observation, immersing oneself in the scene created around the event itself, and breaking through geographical limitations, cheering and cheering with sports enthusiasts from all over the world.
The change from immersive participation by athletes to immersive observation by audiences has made the viewing of sports events no longer passive, but full of interactivity and participation. The emotions of the audience are fully mobilized, and the live streaming method of the metaverse immerses the audience in the constructed scene, thereby obtaining psychological feelings that go beyond traditional communication methods.
This is also the first virtual sports event in China to achieve immersive competition, commentary, observation, and broadcasting. In the future, it will further help Shanghai Virtual Sports Open break through the dimensional wall, connecting more Generation Z people to "play" and "make friends" while "learning" and "participating" in this national first comprehensive virtual sports event.
![The Shanghai Virtual Sports Open has pioneered sports live streaming, with interactive television, new media, and the metaverse on three screens](https://a5qu.com/upload/images/6cdf91324aa6b4d2f19658c24be19cea.jpg)