"City Walk is full of excitement!" The China Coordinate · Shanghai Urban Directional Outdoor Challenge has been newly upgraded
The 2023 China Coordinate · Shanghai Urban Orienteering Outdoor Challenge reunited with Shanghai sports enthusiasts on September 16th. From May's longing to September's happiness doubling, contestant Mr. Zhang said, "The deepest feeling of participating in the China Coordinate Race is the high level of participation. The city is the arena, and the City Walk is full of excitement!"
This year's competition has designed nearly 10 routes, with approximately 5000 participants participating. It consists of the main competition venue in Xuhui, as well as three sub venues: Yangpu, Lingang, and Pujiang Country Park Miracle Garden. The competition has been upgraded this year, with the first release of the event IP character X Frog. The main character is a pink frog, named after the XY axis of the coordinates. As a rising star in the fashion trend of this year's competition, X Frog and its friends have also extended their trendy peripherals to add more color to the competition.
The diversified competition themes are the main theme of this year's competition. In the competitive arena, the competition between physical strength and endurance allows sports experts to fully release hormones; Coordinate player lines, opening the game's life in motion, turning the city into a chessboard, rippling in the commercial atmosphere of the city; Food line, connecting Shanghai's time-honored brands and trendy online shops to taste Shanghai cuisine; Lingang theme line, combined with the characteristics of five new cities, showcases the port city style of young people; Get trendy sports lines and enjoy the trendy lifestyle of sports enthusiasts; The parent-child line of "Body Gathering and Magic City" collaborates with Shanghai Sports, choosing Shanghai Sports Culture Landmark Architecture to shuttle through the historical context of sports. It is a highly interactive and meaningful Happy Family Day activity.
Innovation and change are the original intention of China's unchanged coordinates. As a demonstration project of the sports industry in Shanghai, this event takes "Shanghai brand combined with Shanghai events" as its connotation, combining many local brands such as Dewu, Huili, Shenxiang, Longhu, etc., highlighting Shanghai elements and shaping brand image. The competition covers more than 60 landmarks within Shanghai, including various popular check-in spots, fashion attractions, shopping malls, cultural and tourism destinations, sports trend venues, and other characteristic landmarks. With sports+consumption, sports+commerce as its characteristics, it deeply integrates sports with the prosperity of the times, century old style, and fireworks, allowing participants to experience a unique beauty of Shanghai.
This year's medal design is very smoky. It combines the famous scenic spots such as the Oriental Pearl TV Tower, Wukang Building and Shanghai center with traditional Shanghai snacks such as Yangchun Noodles, Shengjian, Xiaolongbao, etc., so that the city's beautiful scenery and urban food can go in both directions, and the city's characteristics can be vividly reflected.
The official registration process every year is a highly anticipated and popular topic, and this year is no exception. On the morning of September 7th at 10 o'clock, the official registration began for 3 minutes, and the main competition route was declared full. The fastest team completed the official registration in less than 1 second.
The successful hosting of the competition for a long time is due to the support and love of enthusiasts, as well as the organizer's adherence to the concept of putting participant experience first. Ms. Jian, a contestant, said, "In the first two years, I could only participate in regular routes. I always felt guilty about leaving my child behind on weekends when I had fun participating. This year, when my child turned 7, I finally managed to grab the parent-child route and was very happy! The newly launched X frog this year is very cute, and our family also loves it very much."
Pioneering the concept of "urban orienteering competition", the China Coordinate · Urban Orienteering Outdoor Challenge, a major IP event founded since 2011, not only presents a diversified competition style, but its brand influence is also constantly expanding, paving the way for sustainable development. For example, in 2023, China Coordinates · Shanghai Station collaborated with the local trend e-commerce platform Dewu App in Shanghai, combining the advantages of both parties and combining online and offline linkage to open up new trendy gameplay, while showcasing the genes of sports, fashion, and youthfulness, bringing new sports experiences; Collaborating with well-known old brands in Shanghai, we aim to create products around the X Frog event, injecting youthful elements into the brand and revitalizing it.
This year marks the 13th year of the China Coordinate · Shanghai Urban Orienteering Outdoor Challenge, and the accumulated urban orienteering competition has become the "golden signboard" of the Shanghai Mountaineering Outdoor Sports Association. In December 2021, the Shanghai Municipal Sports Bureau released the "Shanghai Events" brand recognition system, announcing the first batch of 18 events that were recognized as "Shanghai Events" brand. The China Coordinates · Shanghai Urban Directional Outdoor Challenge was included in it, and was awarded the "D" event brand logo. After thirteen years of polishing, the spillover effect of China's coordinate sports events has been significant, continuously helping Shanghai build a globally renowned sports city.
