Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"
Shanghai, this weekend, "Crazy for Sports" -2023 Shanghai Rowing Open, showcasing the ever-changing urban landscape of one river and one river; The 2023 World Snooker Shanghai Masters returns, and as a sports landmark in Shanghai, the Shanghai Sports Center makes its international debut; As early as 2011, the China Coordinate · Urban Directional Outdoor Challenge, pioneered by Shanghai, returned to China. With a balance between sports and trendy gameplay, it continues to be sought after by white-collar workers in Shanghai this year.
This weekend, exciting sports events in Shanghai have been held, causing sports fans to encounter sweet troubles. At the same time, the 2023 FIFA Esports Intercontinental Cup has settled in China for the first time, and esports enthusiasts from Shanghai and even across the country can finally feast their eyes on the scene; The atmosphere in the Shanghai division of the Chinese Super League is hot, and the leader of the Chinese Super League, Haigang, will compete for the league championship; The first China Millennium Cultural Ancient Town Dragon Boat Invitational and the third Shanghai Cup Chess Masters Open also showcased the unique charm of traditional Chinese folk sports in Songjiang and Jiading, respectively.
Shanghai is built and prospered by water, and "Boating" is another sports brand event independently created by Shencheng, showcasing the urban landscape.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/1a04a232a0c7e787caa6368b414de91e.png)
As a sports enthusiast, facing this "crazy weekend", the biggest feeling for citizen Kong Yuan is that he is "lacking in skills". His words are also quite representative: "Usually, I can't do without sports on weekends. I either participate on my own or buy tickets to watch games. This weekend, there are too many games and choices, especially on the 17th, I may have to rush to watch games. Being a sports fan in Shanghai is really happy!"
Moving towards world-renowned sports cities
In April 2023, Formula One racing officially released the 2024 season schedule, and the China Grand Prix will be held from April 19th to 21st at the Shanghai International Circuit. 2024 is also the 20th anniversary of the F1 China Grand Prix, which was last held in 2019.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/5e90c35f733ca0a39adaa5098a4fadfe.jpg)
The F1 China Grand Prix will be held from April 19th to 21st, 2024 at the Shanghai International Circuit.
In April 2019, the F1 racing car drove on the streets of China for the first time in Xintiandi Taiping Lake Park in Shanghai. Against the backdrop of Shanghai city, witnessing F1 racing cars galloping in the bustling city - such scenery is not only the best promotion for F1 sports, but also another exciting display of Shanghai's urban image on a global scale.
This time, F1's return to Shanghai has also been interpreted by the outside world as: Shencheng has taken a very solid step towards becoming a "globally renowned sports city". After nearly 20 years of development, Shanghai has initially become the capital of Asian sports events and is now continuously moving towards the goal of becoming a world-renowned sports city. What are the evaluation criteria for globally renowned sports cities, and what are the benchmark cities and catch-up goals for Shanghai?
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/02d716e404bf20559914b1493a16671a.jpg)
According to Professor Liu Dongfeng from Shanghai Sport University, in his speech "Sports and Urban Development: Characteristics and Inspiration of Global Famous Sports Cities", London in the UK, Paris in France, Tokyo in Japan, New York in the US, and Los Angeles are the "globally famous sports cities" that Shanghai needs to benchmark against.
Against the backdrop of Shanghai, witness F1 racing cars galloping in the bustling city. Photo by Shao Jianping
Nowadays, Shanghai is building a "golden business card" of a globally renowned sports city, and high-level international sports events are one of the core elements of Shanghai's construction as a world-renowned sports city. Looking around the world, any internationally renowned sports city, in addition to hosting the World Cup, Olympic Games, individual World Championships, and global professional sports brand events, has its own brand sports events with distinct urban temperament and excellent urban culture, which are the original driving force towards becoming a globally renowned sports city. Any internationally renowned sports city has several brand events that belong to its own city, and gradually cultivates them into internationally renowned events.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/cfc795d9020307a925cbc99ca29d5140.jpg)
Self owned brand competitions are becoming more and more brilliant
In 2020, the Shanghai Marathon became a "platinum" and truly became the world's top marathon race. In 2021, "Shang Ya" with the same genes as "Shang Ma" emerged in Suzhou River.
During the "boarding" event, citizens along the racetrack enjoy a unique sense of tranquility, relaxation, and nature. Haishaer photography
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/53cf41f493470b4186de8ffacf8011d8.jpg)
Over the years, citizens have witnessed the changes of this mother river in Shanghai, from the main waterways that are noisy and heavily overloaded, to the picturesque river with blue waves and gulls intertwined... This is also the development history of the city. Haishaer photography
In June 2023, Shanghai Sports launched another new independent brand event: the 2024 Shanghai Sailing Open. In March and April next year, another mother river in Shanghai, the Huangpu River, will be dotted with sailboats, complementing the beautiful scenery of the Pujiang River. This not only promotes the popularization of sailing, but also conveys the spirit of fighting against the wind, waves, and rushing forward, vividly showcasing the cultural context and charm of the waterfront space on both sides of the Pujiang River.
Taking this week's "Crazy Sports Weekend" as an example, it is our self built independent brand event in Shanghai that occupies the C position and plays the main role. As pioneers of Shanghai's original local competitions, the track of "getting on the horse" is the road; This weekend's "boat riding" event features waterways and distinctive regional and cultural characteristics of Shanghai, showcasing its urban charm through landscape sports.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/faa52b26f42754f7de225709743d353f.jpg)
The first Shanghai Sailing Open is planned to be held on the Huangpu River between March and April 2024. Haishaer photography
At that time, participating athletes will have a panoramic view of the Pudong skyline and the Puxi International Architecture Exhibition Group; Shanghai citizens and tourists will have the opportunity to experience the world's top sailing events. Haishaer photography
The 4.2 kilometer "boat race track" on the Suzhou River has witnessed the changes in history. Here, there are old buildings engraved with historical memories such as the Postal Museum, Rowing Association, and Sihang Warehouse, as well as buildings that have been continuously renovated and renovated along the city's development and coastal walkways. Starting from the starting point of Puji Road Bridge, we will make a dash towards Garden Bridge of Shanghai and look at Lujiazui from Suzhou Creek, which also means that the city is moving from history to modern times.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/45f4cd05099792eac45fa67673d770a8.jpg)
"Watching this game and thinking about the changes in Suzhou River over the past few decades, my love for my hometown has deepened." A netizen's message expressed the thoughts of many Shanghai people. "Boarding boats" truly establishes the connection between Shanghai people and the mother river, and also shows people the foresight, courage, and refined management ability of Shanghai. Firstly, there will be "getting on the horse", followed by "getting on the boat", and then there will be "sailing". The series of local sports brand events will continue to be launched and held, which will further promote the construction of system facilities along the Suzhou River and the hydrophilic activities of citizens.
Sweet troubles showcase the charm of the city
The popularization of sports around the world has promoted the rapid growth of sports consumption, and the growing demand for sports has led to an emerging industry category - the sports industry. As an important component of the sports industry, "spectator" sports consumption refers to the consumption behavior of people purchasing various admission tickets, tickets to watch sports competitions and performances.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/0e7fd735fa72791352183f3a938535ef.jpg)
Going to the scene to cheer for the desired team is an irreplaceable and wonderful experience.
As the main body of "ornamental" sports consumption, the audience is the most active and influential group in the sports market. Even during the three-year epidemic period, despite the use of live streaming technology without leaving home, many loyal sports viewers still believe that going to the scene to cheer for their favorite team is an irreplaceable and wonderful experience.
Shanghai has various high-quality sports enterprises, as well as sports events, venue facilities, and other sports consumption resources. High level international sports and cultural activities have always been the best entry point to attract traffic. In Shanghai, the healthy development of high-level sports events, especially independent brand events, not only helps to improve the overall quality of sports events, further release the comprehensive benefits of sports events, and improve the level of sports event management services in Shanghai, but also drives "ornamental" sports consumption, enhancing the consumption level of this city and enriching the consumption service industry.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/c8e34273e264e8c7405c3c713b594b7b.jpeg)
In the Tomorrow's Star Champions League, the participating players are all 16-year-old players, but the 8000 open tickets for the opponent are still sold out. The market potential for ornamental sports consumption in Shanghai is enormous.
Shenhua fan's "disposable earphones" introduce that every weekend at Shenhua's home games, he will gather with friends at the Shanghai Stadium. "Eating together before the game, watching the game together during the game, and chatting about the game and going home after the game has become a way of life." He calculated that the investment for sports consumption every weekend is about 800 yuan, including various expenses such as tickets, transportation, and catering. A person costs 800 yuan, and a game with 30000 fans generates a consumption of 24 million yuan. In foreign countries, this is the income from the game day and an important source of economic income for the club. "
In the author's opinion, this "crazy sports weekend" precisely reflects the "sense of gain" that Shanghai citizens and sports enthusiasts can easily forget in the process of walking towards a globally renowned sports city - staying at home, enjoying the world's highest level international competitions and enjoying local brand competitions full of urban scenery. The "Crazy Weekend" in September 2023 is a microcosm of Shanghai's historical heritage, reform and innovation, pursuit of excellence, and continuous progress as one of the birthplaces of modern sports in China.
![Being a sports enthusiast in Shanghai is really happy, observation: this crazy sports weekend is also the city's "golden card"](https://a5qu.com/upload/images/fc70cfacc7318fcf66bcaaa2e15cc050.jpg)
In October of the golden autumn, Shanghai will welcome another "crazy sports weekend", and the Shanghai Tennis Masters will also return to Shanghai.
In Shanghai, the "grand sports" that are reflected through high-level competitions have become an important component of urban culture and spirit. Shanghai is constantly striving to build a world-class international sports capital and a globally renowned sports city. Behind each sports event and each "crazy sports weekend", it is the spirit of hard work and development tension of this city that continuously creates a sports gold business card of the city's soft power. It is also the city that welcomes global attention with a more confident attitude and a more international perspective.