The 19th Shanghai Wine Festival kicks off
On the evening of May 31, the May 5th Shopping Festival Hongkou Series and the 2024 19th Shanghai Wine Festival opened at Ruihong Tiandi Moon Bay.
According to reports, the 2024 "May 5th Shopping Festival" Hongkou series of activities integrates business, culture, tourism and other resources, and joins hands with Hongkou's key commercial enterprises and business district carriers to launch more than 30 trend-themed activities in 6 major sectors to further create a strong consumer atmosphere. At the scene, representatives of key carriers from the North Bund Commercial District, Sichuan North Road Commercial District, and Ruihong Tiandi Commercial District released theme promotion activities during the shopping festival.
As one of the main brands of the "May 5th Shopping Festival", this wine festival continues the classic theme of "Wine of the World·Wine of the World", integrating the rich and fragrant wine culture with the colorful and vibrant trend atmosphere, bringing together international and domestic Various types of wines, in Shanghai in early summer, will bring consumers a grand event of "drinking all over the world without leaving Shanghai", and also build a "meeting with wine, cooperation and mutual cooperation" for the majority of wine merchants and wine companies. Win” communication platform.
The opening ceremony of the wine festival has three areas: the wine market area, the alcohol stage area, and the fancy camping area, creating a variety of activities such as "wine molecules clinking glasses to check in", alcohol laboratory, lucky draws, bartending performances, song and dance shows, etc. A variety of activities are available for guests to enjoy and enjoy. Consumers present can look for the "wine@molecule" mascots "hidden" on site, take photos with them, and win mysterious souvenirs.
Well-known domestic and foreign participating wineries such as Moutai, Wuliangye, Changyu, Luzhou Laojiao, Custer, Gujing Gong, 1919, Tsingtao Beer, Qianzuiduo and other participating wineries brought more than a thousand fine wines, covering liquor, wine, beer, spirits Wine and other major categories. Each wine merchant carefully designed a unique booth and interactive games, allowing guests to experience its brand culture up close.
This wine festival will last for 2 months. From now on, Ruihong Tiantian will join hands with many partners to hold wine and food themed night markets such as the Dragon Boat Festival Wine Market, Havana Night, Wine Friendly City 7.0, Olive·Natural Wine Carnival, etc. Every weekend there will be rich band dance performances, game interactions and pet community activities and other entertainment experience content. At the same time, a guide to getting drunk in Moon Bay will also be released, and a month-long all-you-can-drink promotion will be held in conjunction with the European Cup season, allowing consumers to "drink and chat" during entertainment feasts and social parties.
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