The Premier League is still making great strides towards "Golden Dollar Football"! , led by "Mr. 180 Million" Haaland

Release time:May 28, 2024 10:36 AM

Yesterday, Beijing time, the authoritative German sports media "Transfer Market" updated the ranking of Premier League players' worth. There are now six players in the Premier League worth more than 100 million euros. The top 10 list is almost dominated by Manchester City and Arsenal.

In terms of price increases, Palmer topped the list with an increase of 25 million euros, Foden ranked second with an increase of 20 million euros, and Odegaard and Menu both increased by 15 million euros and ranked third. Manchester City midfielder Seat B, De Bruyne, Arsenal forward Martinelli, Liverpool forward Salah and other players have seen their values drop by 10 million euros, tied for the highest decline.

1-Palmer, 25 million, 80 million

2-Foden, 20 million, 150 million

3-Odegaard, 15 million, 110 million

3-Menu, 15 million, 50 million

5-Branthwaite, 12 million, 42 million

6-Saka, 10 million, 140 million

6-Rodri, 10 million, 120 million

6-Rice, 10 million, 120 million

6-Haverts, 10 million, 70 million

6-Gordon, 10 million, 60 million

6-Murillo, 10 million, 35 million

6-Wharton, 10 million, 30 million

6-Kwanza, 10 million, 22 million

6-Matt Tower, 10 million, 20 million

6-Munoz, 10 million, 20 million

Photo, London, April 20, 2024, Chelsea player Palmer fights during the game.

On the same day, in the semi-finals of the 2023-2024 English FA Cup in London, Manchester City defeated Chelsea 1-0 and advanced to the final.

On the list of the top 10 players in the Premier League, Haaland still tops the list with 180 million, followed by several core players from Manchester City and Arsenal. Four young British stars, Foden, Saka, Rice and Palmer, have been listed one after another, which also makes people full of expectations for England's European Cup prospects this year.

Photo, London, May 25, 2024, Manchester City player Haaland greets fans after the game.

On the same day, in the 2023-2024 English FA Cup final in London, Manchester United defeated Manchester City 2-1 and won the championship.

There is no doubt that the Premier League is still making great strides towards "Golden Dollar Football". In the second half of last year, the Premier League broke the record for transfer spending - 2.785 billion euros, which is even equivalent to the combined transfer spending of the four major leagues in Spain, France, Italy and Germany.

Why can the Premier League spend so much money? As we all know, Premier League teams are very capable of attracting money - according to Deloitte data, the average income of Premier League teams in the 21-22 season reached 275 million pounds. This is also the reason why they dare to spend money on signings. Looking back ten years ago, the average income of Premier League teams was less than half of what it is now. How did the Premier League double its revenue in ten years?

First of all, looking at the league as a whole, in 2016 the Premier League ended its 15-year partnership with Barclays Bank and decided not to seek a new title sponsor. Instead, it adopted a "clean" brand strategy and only used its own name. and logo.

This decision also directly freed the Premier League from its shackles, allowing it to have exclusive industry partnerships in different industries including apparel accessories, consumer goods, beverages, energy, public utilities, financial services, media and technology, and its commercial revenue has also increased linearly. skyrocketing.

As of now, the Premier League has 10 suppliers or partners including EASports, Barclays, Budweiser, Hublot, Nike, Oracle, PaniniSorare, and AveryDennison. These brands provide the Premier League with more than 100 million pounds in sponsorship revenue every year. In contrast, La Liga has just signed a title sponsorship with EA, which is 30 million euros per year, less than 1/3 of the Premier League.

In fact, in the competition among European football leagues in recent years, the Premier League has already stood out and become the most commercially attractive event. According to data from the "Annual Review of Football Finance" released by Deloitte, the Premier League generated a total revenue of 5.5 billion pounds in the 2021-22 season, exceeding the combined revenue of La Liga and the Bundesliga.

The most important part of it is broadcast revenue. In 2021, a three-year, £5 billion domestic media rights deal was agreed with Sky Sports, BT Sports, Amazon Prime Video and BBC Sports, which will run until 2025.

According to the "Times" report, in the media rights cycle from 2022 to 2025, the value of the Premier League's overseas contracts increased by 30% to 5.3 billion pounds. This is also the first time that the Premier League's overseas broadcast rights revenue has exceeded domestic broadcast rights revenue. The total value of Premier League domestic and foreign media copyrights has exceeded the 10 billion pound mark, becoming the largest broadcast rights transaction in world football so far.

Broadcasting revenue is one of the important sources of revenue for the professional football league and a key indicator that reflects its brand value and commercial potential. Of course, the team is also a direct beneficiary of the Premier League's huge copyright revenue. This huge income also further stimulates the team to invest in order to obtain better results and exposure, thereby obtaining more shares and commercial income. The broadcast bonus dividend received by the Premier League champion Manchester City in the 2022-23 season will reach 168.3 million pounds, higher than the 146 million pounds in the 2021-22 season-this alone is equivalent to the average annual income of two French Ligue 1 clubs.

The considerable income gives clubs a reason to survive and continue to develop in the league, and it also makes more and more small clubs eager to get a piece of the pie to get more profits. This is why the annual English Championship play-offs are also called The reason for the "billion pound war".

For the team, the rise in the overall influence of the league has also brought significant help to its own commercial sponsorship.

Jersey sponsorship is almost the largest and most important commercial income for the team. Adidas' jersey sponsorship contract with Manchester United last season was worth 90 million pounds per year, which was also the highest jersey sponsorship amount in the Premier League. In addition to Manchester United, as Arsenal's jersey sponsor, Adidas's sponsorship contract with the latter has the same value. Up to £60 million.

In addition, PUMA's jersey sponsorship contract with Manchester City is 65 million pounds per year, while the price of the cooperation between Nike and Chelsea is comparable to Arsenal.

In addition to jersey sponsorship, another equally important commercial income comes from chest advertising.

In the new Premier League season, 18 of the 20 clubs already have chest advertising sponsors. Only Chelsea and Nottingham Forest have not yet reached an agreement. According to reports, Chelsea has completed a chest sponsorship contract with Infinite worth more than 40 million pounds per year. As both the top teams in the league, the sponsorship amount of Santander Bank on the chest advertising of Liverpool jerseys has reached 50 million pounds per year.

In addition to commercial income, the performance of Premier League teams in the European war will also bring considerable shares. Manchester City, which won the Champions League last year, can earn up to 127 million euros in revenue from the Champions League. It is precisely because of this that the competition for the top four in the Premier League every season is even more exciting than the competition for the championship. The income gap between participating in the Champions League can easily reach 50 million euros. It can be seen that the increase in income of Premier League teams is the main reason why they dare to "spend money like water".

At the same time, in order to protect the living environment of small clubs, the Premier League also has a unique mechanism called "golden parachute", that is, league clubs will still have protective income in the two seasons after relegation. In the first year, each Premier League team will receive broadcasts This mechanism also protects the interests of small and medium-sized clubs to a certain extent.

However, some people are worried that such crazy investment in the Premier League will also bring about a certain degree of hidden dangers, whether it is between the top five teams participating in the Champions League and other teams, or between the Premier League and lower-level leagues. The gap will become wider and wider.

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