Sports games have become the most anticipated event for white-collar workers every spring. In this street in Shanghai

Release time:May 07, 2024 11:06 AM

During the lunch break, white-collar workers can go to the mall to play a hearty badminton match, or go to the community gym to participate in football or pickleball. The 2024 "Vibrant Huaihai" building sports season has recently launched in Xintiandi Fashion Phase II.

The first event of the building sports season is the badminton match. The atrium space of B1 of the mall was transformed into a standard badminton court. The contestants were white-collar workers from key companies in the area such as Pernod Ricard, Little Red Book, Sony, and Shanghai Xintiandi. The event arrangement and refereeing were handled by a professional team.

Although there is only one venue, the contestants are very involved, and many of them also bring their professional badminton equipment to the scene. A white-collar worker told reporters that the "Vibrant Huaihai" sports season is celebrating its fifth year this year. This season will use the theme of "New Vitality of Sports, New Power of Consumption, and New Assistance of Business" to further stimulate the consumption vitality of the business district and upgrade the business ecosystem of Huangpu through the three dimensions of space upgrading, community building and sports and medical integration. lock up.

This year, the street will make full use of the public space of the building to upgrade two new fitness places.

One is the Huaihai Community Gym, which has been optimized and upgraded to be more in line with the exercise habits of young white-collar workers. Through renovation, it can take into account emerging sports such as Crossfit, 3-a-side football and pickleball, as well as sports that young people like. The other is a public community fitness space on the rooftop of Hong Kong Plaza.

The two spaces are different from the traditional sports venues in the past. They are not only the public creation of commercial entities and the activation and utilization of the environment, but also an exploration of using sports as a lever to create daily life consumption scenes.

This season's "Vibrant Huaihai" also introduced the innovative public health management model of "integration of sports and medicine" for the first time, uniting various sports units in the region and many well-known hospitals such as Ruijin Hospital, Shuguang Hospital, and Yaoying Medical to establish a "sports-medicine integration". "Medical Alliance", through the high integration of regional high-quality sports and medical service resources, to achieve the empowerment and upgrade of Huangpu's dynamic ecosystem. In addition, the "physical examination into the building" service will also be upgraded to "AI smart physical examination" this year. With just a few simple actions, white-collar workers can understand their physical condition in 1 minute, and then get targeted health management decisions.

In order to further enhance its social attributes, "Vibrant Huaihai" has also launched joint promotions with social media such as Xiaohongshu and Shanghai Bang, a sports and fashion lifestyle sharing platform, to enhance the event's coverage of buildings and enterprises within its jurisdiction and its exposure to the whole society. rate and influence.

Since its launch in 2020, the "Vibrant Huaihai" Building Sports Season has united 35 commercial buildings and thousands of companies in the jurisdiction to carry out more than 100 cross-border events, attracting more than 3,600 building companies to participate, covering more than 70,000 white-collar workers. It has built a dynamic Huangpu ecosystem integrating "sports and social life" for tourists, residents, and white-collar workers inside and outside the jurisdiction. "Now, the 'Vibrant Huaihai' building sports season every spring is the event we look forward to the most." said a building white-collar worker.

Lu Xiaojun, secretary of the Party Working Committee of Huaihai Middle Road Street, said that the 2024 "Vibrant Huaihai" is not only a sports carnival sweeping the business district, but also a social platform that helps companies and white-collar workers expand their "circles of friends." We will bring more international sports community activities and events into buildings, penetrate into enterprises, serve white-collar workers, improve the business environment in the jurisdiction, optimize business services, promote high-quality development of the building economy, and make the "Vibrant Huaihai" Building Sports Season a A new business card to serve Huaihai’s business environment.

Sports games have become the most anticipated event for white-collar workers every spring. In this street in Shanghai

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