Shanghai Lavender Festival launches trendy music "park" series of activities, the best period for lavender flower viewing is here

Release time:May 09, 2024 14:29 PM

Entering mid-May, the best time for lavender flower viewing has also arrived. The reporter learned from Shanghai Shendi Co., Ltd. today that the "2024 Shanghai Lavender Festival", the independent event brand of Shanghai International Tourism Resort, has in-depth cooperation with the global legendary music and culture media RollingStoneChina to launch an international art exhibition with trendy music as the core. Chen, trend check-in interactive market, and "park" brand activities with outdoor life elements.

The 2024 Shanghai Lavender Festival has kicked off on May 1. Early May is the heading and early flowering stages of lavender. A total of four evening theme performances will be launched from May 1 to May 4. On May 18, 19, Four more themed performances will be launched on the 25th and 26th. Among them, the RollingStone pop music show will be held on May 18th and 19th, and the RollingStone pop music party will be held on May 25th and 26th.

On May 12, the Lavender Festival will also hold a warm Mother's Day family themed event; on June 1 and 2, a happy Children's Day themed event will be held.

According to the relevant person in charge of Shanghai Shendi Co., Ltd., this lavender festival is themed "Purple" and the sound is with you, and follows the needs of young consumer groups to create "new quality" cultural and entertainment products, integrating flower appreciation with contemporary art, brand music, and corporate activities. , freedom camping, etc. integrated into one. Until June 2, the last day of the Lavender Festival, the park lawn will have five major sections: brand interaction, art interaction, Internet celebrity catering market, music stage, and free camping.

In the art interactive area, the art platform HouseofInspiration presented the "3024 Art Container", which was comprehensively designed by artist Daniel Arsham around the quote on the back of the book "Arshamism" - "My work is my life, and I will not distinguish between the two." A corner of the creative studio; and inspired by Arsham's aesthetic concept of "virtual archeology", it presented more than ten "Future Archeology" limited series art collections from Daniel Arsham's Chinese art platform ArchiveEditions.

In addition, in the music stage section, overseas independent musician R&B artist Demxntia, who is famous for his masterpiece "Tonight", will perform on stage. The catering market area gathers many brands, including the Mexican Cantina Agave restaurant, which has been on Fumin Road for 13 years and has many loyal customers and fans, and the Vietnamese coffee brand Trung Nguyuen Legend, etc. The free camping area combines catering, brand day activities, and music interactions to become an outdoor leisure check-in point.

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