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On May 8, the first batch of Yangtze River Delta international brand innovation cases were released and the Yangtze River Delta brand international development seminar was held in Shanghai. At the press conference, 30 brand innovation cases were selected, including NIO, Shanghai Nuclear Engineering Institute, Baowu Group Maanshan Iron and Steel Co., Ltd., China National Building Materials International, iFlytek, Guanshengyuan, Jinling Gold Foil, and Ou Shiman.
The brand innovation cases selected this time cover many fields such as advanced manufacturing, modern service industry, and cultural and creative industries. They include state-owned enterprises, private enterprises, and joint ventures; there are Chinese time-honored brands and emerging brands; there are important equipment for big countries and daily necessities. Consumer goods have significant new productivity characteristics. The selected cases are mainly selected from enterprises in one city and three provinces in the Yangtze River Delta that have obtained international brand certification in recent years. They have strong benchmarking qualities and highlight the new achievements of the Yangtze River Delta brand's international development in striving to become domestically leading and world-class.
Focusing on the theme of "Brand Empowerment, Sharing the World", the press conference also held a discussion on the international development of Yangtze River Delta brands.
Shao Li, chairman of the Shanghai Inspection, Testing and Certification Association and director of the Yangtze River Delta International Brand Innovation Case Collection Organizing Committee, pointed out in his speech that since the reform and opening up, a large number of international-oriented local brands have emerged in the Yangtze River Delta region. The triangle is an important carrier for coordinating domestic and foreign resources and an important symbol of high-quality integrated development in the Yangtze River Delta.
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Shao Li said that launching the Yangtze River Delta international brand innovation case collection activity is a new exploration of the Yangtze River Delta to take the lead in shaping regional international brands in my country's coordinated regional development. It is not only conducive to creating a strong society where enterprises strive to create internationally renowned brands and the public trusts brands. atmosphere, and is conducive to promoting exchanges and cooperation in brand building, cultivating brand cultural genes, improving brand full life cycle management and operation capabilities, achieving brand value enhancement, giving full play to the exemplary and leading role of excellent brands in the international development of the Yangtze River Delta, and expanding the Yangtze River Delta brand International influence, promoting the integration of high-quality development and international development of the Yangtze River Delta to a new level.
Zhang Lili, deputy dean of the Shanghai Academy of Fine Arts at Shanghai University and an expert in reviewing international brand innovation cases in the Yangtze River Delta, believes that some of the 30 selected cases have already made great achievements in international development, and some have a strong need to "go global" and are still in the process of internationalization. Some have good potential for “internationalization” demand development. The final evaluation of the case will be witnessed by the notary institution throughout the entire process. Introducing notarization into the evaluation shows that the collection work is objective, rigorous, authoritative, professional, and high standards are in line with international rules.
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