"iShop Shanghai" global promotion and the launch of Changning District May 5th Shopping Festival

Release time:May 08, 2024 11:44 AM

On the morning of May 8, the 2024 "iShop Shanghai" global promotion launch ceremony was co-sponsored by the Shanghai Municipal Commerce Commission, Shanghai Municipal Culture and Tourism Bureau, Shanghai Municipal Sports Bureau, Shanghai Municipal People's Government Foreign Affairs Office, and Shanghai Municipal People's Government Information Office. Held at Changning Shanghai Cinema.

"Shopping Shanghai" is the core project of this year's "May 5 Shopping Festival" in Shanghai. It takes "activities to attract traffic, improve service quality, and increase publicity and energy" as the overall idea, relying on Shanghai's global influence, international reputation, and large international traffic. Tourism, cultural and sports activities, and actively expand domestic and foreign traffic. At the launch ceremony, the official promotional video for the global promotion of "iShop Shanghai" was unveiled on the naked-eye 3D large screen, kicking off the global promotion of "iShop Shanghai". The "iShop Shanghai" international friendly brochure is released to the world for the first time. The brochure condenses the city's highlights such as convenient payment in Shanghai, diverse experience scenes, citywalk routes, popular exhibitions and activities, and includes 1,000 featured hot stores, 100 business, travel, cultural and sports experience destinations and 10 international Friendly Shopping Mall includes the most selected local recommendations for "food, accommodation, travel, entertainment and shopping", helping Shanghai's business, travel, cultural and sports brands to integrate.

At the launch ceremony, 14 shopping malls including Shangjia Center, Takashimaya Department Store, Shanghai Jiuguang Center, Shanghai Florence Village, IFC Center, Bicester Shanghai Village, and Global Harbor were awarded the title of "iGoShanghai" International Friendly Shopping Mall. Shopping malls have actively launched various international-friendly services such as departure tax rebates, multilingual services, and convenient international payments. For example, Takashimaya Department Store provided shopping mall VIP services and free VIP lounges for overseas guests holding foreign cards during the May 5th Shopping Festival; Shanghai Jiuguang Center has bilingual guide tags in Chinese and English, and mall service staff can provide basic multilingual services; at Global Port World Port Town, you can buy exquisite products with characteristics from all over the world, and 90% of the brands in the mall can accept foreign card payments. Able to provide one-stop shopping services for foreigners.

Strategic partners such as Bank of China, China UnionPay, China Eastern Airlines, Airport Group, Ctrip Group and other strategic partners have released activities related to "Shop Shanghai". Bank of China Shanghai Branch will launch the theme activity of "Flowers in Shanghai, Love Shopping in Shanghai", and launch a series of discounts such as payment discounts, consumption gifts, and credit card points deductions with more than a thousand merchants. It will join hands with time-honored brands in Shanghai to launch " National Chaozhou Pavilion” profit-sharing activity. China UnionPay has continued to invest 100 million yuan to help "iGo Shanghai" launch the "Splendid China Five-Five Shopping" promotion, focusing on eight major scenarios of "food, housing, transportation, travel, shopping, entertainment, medicine, and education" to carry out special promotions Consumption activities allow friends who come to Shanghai to have a good time shopping and shopping. For the 230 million UnionPay cards issued overseas, a transaction fee discount of 200 million yuan will be provided. China Eastern Airlines has created a series of convenient measures for "Haolai", designed many attractive products, provided more than 550,000 air tickets to promote traffic, and provided passengers with a one-stop convenient travel solution. The Airport Group will set up one-stop service areas at the corridors, baggage claim, and public areas along the incoming passenger route. The system integrates WIFI easy authentication, mobile phone SIM card sales, transportation card sales, currency exchange, and ATM card withdrawal for RMB. With various functions such as UnionPay, Alipay, mobile payment inquiry and cultural tourism information, we have taken multiple measures to improve the level of entry convenience services. We will also launch a coffee culture festival in the terminal, shopping discounts, payment discounts, points redemption and Various activities such as merchant pop-ups, customized benefits for Shanghai airport travel, and online and offline linkage to create hot topic tags, all-round help improve the quality and efficiency of consumption in Shanghai. Ctrip Group has specially planned the "ShanghaiExpress free half-day tour of Shanghai exclusively for inbound passengers".

In order to better spread the charm of the "iShop Shanghai" activity to all over the world, "iShop Shanghai" has also gathered a number of outstanding companies to become global promotion partners. At the launch ceremony, Bailian Group, Shanghai Metro, Shanghai Foreign Investment Association, Fifteen companies including Shanghai Design Week, Tencent Group, and Meituan were awarded the title of the first batch of iGo Shanghai global promotion partners. Global promotion partners will further strengthen domestic and overseas publicity and promotion, attract domestic and foreign tourists to come to Shanghai to experience the "Shopping Shanghai" series of activities, and help create a friendly and convenient consumption environment.

At the launch ceremony, Changning District released a multi-themed and multi-lingual "IShop Changning" guide map. The map contains 10 different characteristic routes, which are linked to business, tourism, cultural and sports exhibitions, allowing more consumers to go shopping and "connect" with brand discounts. stand up.

The Shanghai E-Commerce and Consumption Promotion Center launched the "Colorful Magic City, Trendy Shopping" 2024 iGo Shanghai Top Ten Shopping Short Video Selection Campaign at the ceremony, encouraging mall brands to dig deep into local cultural elements and shoot videos with themes covering new consumption scenarios, new consumer experiences and new product launches, etc. Specific registration methods can be found on the "Shanghai Consumer Mobilization" official account.

"iShop Shanghai" global promotion and the launch of Changning District May 5th Shopping Festival

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