Marley, a century-old national fashion brand, celebrates its 105th birthday, adding some "color" to life
On May 9, under the witness of many artists, the Chinese color ink of the century-old national trend brand Marley added a new Chinese color - the "Snowy Splendor" Chinese color ink inspired by China's snowy plateau, was unveiled in Malaysia. Lee Arts Center debuts.
On the same day, the 105th anniversary celebration of Mali Painting Materials Co., Ltd. was held at the Mali Art Center. The appearance of the "Snowland Splendor" Chinese colored ink became the climax of the celebration.
"Snow Land Splendor" provided by the organizer of China Color Ink
The theme of the celebration is "Give Life a Color" to inspire more people to pursue and love art. Among them, the design ideas of "Snowy Huazhang" Chinese Color Ink from color selection, copywriting to product packaging are innovative applications of traditional Chinese color culture in the textile field, combining the essence of traditional Chinese color culture with modern art. At the same time, these two new products will also provide artists with more creative options.
Yan Jiawei, general manager of Marley Co., Ltd. said: "Last year, Marley launched the 'Four Seasons Jiangnan', which received a good response. This year, Marley will launch the 'Snowland Huazhang' again. By next year, the 'Dunhuang' color series may be launched."
As a professional national art brand, the name Marley has long been deeply rooted in people's hearts. Zhou Changjiang, a well-known Shanghai-style painter, has been using Marley paints for half a century. "In the 1970s, when I was still in middle school, I started painting with Marley paints. It can be said that the growth of my artistic career has always been accompanied by Marley paints."
As Zhou Changjiang graduated from university and started working, his relationship with Ma Li became closer and closer. "When they come up with new colors, they ask me to try them out first. When I go abroad, I also bring foreign pigments and colors to Marley's scientific researchers to study to see if we can develop our own colors."
"It's hard for a good woman to make a meal without rice. For painters, paint is like rice for cooking. We are proud to have our own national brand." Nowadays, Zhou Changjiang has also "settled" in the artist workshop at the Mali Art Center, and works with Mali The connection has also gone further.
Also "settled" in the Malley Art Center workshop is Ji Ping, a well-known painter. "When painting, there will often be demands for paints that are not conventional. I am very lucky that Marley's staff can allocate the paints I need in time." The Chinese painting "Spring" he painted for Marley's 105th birthday is Marley's "special" paint was used. "Different from the traditional Chinese painting method, in "Spring", I painted the bird on the plant, which means that the color of the bird needs to cover the color of the plant without affecting the color of the bird itself. This problem was finally solved by Marley The paint is solved.”
With the development of the times, the demand for painting materials in artistic creation is also constantly changing. The emergence of new painting materials not only provides artists with more creative possibilities, but also brings more challenges and opportunities.
Yan Jiawei said that Mali Painting Materials will always be committed to developing high-quality and innovative painting materials products to meet the creative needs of artists, launch creative materials that keep pace with the times, and jointly promote the progress of the art and art supplies industry. "In the past many years, Ma Li has been deeply involved in the field of professional art and has been recognized by many professional writers." Yan Jiawei said, "Next, in addition to continuing to strengthen this field, we will also increase research and development to make Ma Li Expand from the professional art field to artistic life, make art life and life art.”
At the celebration, together with the "Snowland Huazhang" Chinese color ink, there were also the Marley children's aesthetic education series and the Marley international series.
In terms of children's aesthetic education products, Ma Li and the well-known artist Zheng Xinyao jointly launched a children's watercolor powder cake for the first time. Among them, the box body is designed with the "color bus" as its design concept, and the transparent box lid allows the colorful color blocks to appear before your eyes. The waistband of the compact uses interesting characters from Zheng Xinyao's comics, adding a bit of playfulness to the "bus".
In the Marley International series, Chen Xiannan, head of the Ningbo R&D Center of Marley Co., Ltd., talked about the vision, mission, innovative design and product positioning of the Marley Red Label series of products. Each Marley international series product will be packaged in six languages, which not only reflects the Marley brand's determination to develop into the international market, but also demonstrates the confidence and openness of Made in China.
"The Marley brand is willing to share high-quality products and services with consumers around the world, so that more people can feel the charm and quality of Made in China." Yan Jiawei said.
At the celebration site, teams from the Shanghai Institute of Visual Arts, Tianjin University, China Academy of Art and East China University of Science and Technology shared the innovative research and development results of the industry-university-research cooperation project with Mali, demonstrating Mali's technical strength and innovation capabilities. In addition, the celebration announced the list of winners of the "I Want to Give Life Some Color" literary giants and the list of winners of Marley's 105th Anniversary Painting Collection.
