Putuo District uses "digital intelligence" to empower system construction and create a "government public welfare enterprise" elderly meal assistance model
On June 20, the reporter learned from the "Three Meals Warm Four Seasons Helping the Elderly with Warmth" elderly meal assistance work promotion meeting held in Putuo District that at present, all elderly people over 60 years old in Putuo District can enjoy a meal assistance discount of no less than 2 yuan after spending 15 yuan for each meal in the restaurant; elderly people with special difficulties who need meal delivery can enjoy a 4 yuan daily fixed meal delivery subsidy. In order to meet differentiated dietary needs, the elderly canteen provides customized meals, so that elderly people with special dietary requirements can also enjoy high-quality meal assistance services.
Since last year, Putuo District has been piloting the city's first district-level smart meal assistance system, the "Putuo District Smart Elderly Care Meal Assistance Service Management Platform", to lay a solid digital foundation for precise discounts and precise supervision, and to provide an opportunity for social catering to engage in the elderly meal assistance business. The digital delivery of "elderly meal assistance" ensures that subsidies are accurately distributed to the target group through the government's approved whitelist system. On the one hand, the system has developed an "elder mode" that allows the elderly to place orders at home with one click; on the other hand, Ele.me's digital technology has injected new momentum into the delivery service, with full-area delivery, efficient and timely delivery, effectively alleviating the problems of tight community meal delivery forces and the difficulty of dining for the elderly, and improving service accessibility and user experience.
In addition, Putuo District tapped into the power of public welfare, with Le Yang Public Welfare and Alibaba Public Welfare building a cooperation platform, and high-quality enterprises in various fields such as logistics and finance helping. The meal delivery subsidy is jointly borne by the government, Fengniao Logistics and public welfare forces, forming a virtuous cycle system for meal delivery services. Through the tripartite cooperation between the government, community canteens and Internet platforms, effective integration and optimal allocation of resources are achieved. Through the government’s subsidies, collective contributions, social donations, operators’ concessions, and individuals’ contributions, a diversified financing mechanism is formed with the joint efforts of the government, enterprises, and collectives, strengthening the closed-loop hematopoietic function of government services, logistics companies, and public welfare forces.
On the same day, the Pudong District Civil Affairs Bureau signed a strategic cooperation agreement on Pudong District's meal assistance for the elderly with all streets and towns in the district, Lazzus Network Technology Co., Ltd., Elderly Technology Co., Ltd., Shanghai Aihuwang Health Management Co., Ltd., and Shanghai Leyang Mangrove Charity Public Welfare Center. The parties collaborated and gathered forces in order to enhance the level of the smart elderly meal assistance system, promote the development of the elderly meal assistance industry, and explore and create a silver-haired meal assistance ecosystem. The construction of the "digital intelligence" empowerment system for elderly meal assistance services in Pudong District has entered a new stage.
It is reported that in recent years, under the basic framework of government-enterprise cooperation, Putuo District has set the goal of "enabling the elderly to eat, eat well, and eat healthily" by building Shanghai's first smart meal assistance system and strengthening the "market digital" of meal assistance distribution, creating a Putuo sample of "government public welfare enterprise" for elderly meal assistance, providing safe, healthy, and nutritious personalized meal services for the elderly, and building a 15-minute elderly enjoyment life service circle. In the next step, the Putuo District Civil Affairs Bureau will continue to enrich and improve Putuo's elderly meal assistance service system, improve the quality of meal assistance services, actively create an elderly meal assistance service ecosystem that is more compatible with the development of the silver economy, and promote the high-quality development of Putuo's elderly care industry.
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