Why is Shanghai the first stop for overseas tourists? , first visit and second visit to China
62 scenic spots have launched tickets to benefit the people, five series of "Cultural, Business, Tourism and Sports Exhibition" routes have been released, and the "ShanghaiPass" urban travel card helps inbound tourists pay conveniently... As the 14th China Tourism Day approaches on May 19, with " With the theme of “VisitShanghai, this is Shanghai”, a series of various China Tourism Day Shanghai theme activities that benefit the people have been launched one after another, further linking the integrated development of the “Culture, Business, Tourism and Sports Exhibition” and helping Shanghai accelerate the construction of an international consumption center city.
Since the beginning of this year, Shanghai's cultural tourism market has recovered strongly, with both supply and demand booming. The inbound tourism market has recovered steadily and is taking advantage of the momentum. Shanghai's blueprint for building a world-famous tourist city is gradually turning into a "real picture."
Integrating "Shanghai", the first stop for inbound tourism has begun to take shape
Follow a professional chef to the vegetable market to purchase ingredients. Starting from washing vegetables, cutting and rolling noodles, you will learn to make special Chinese snacks or dishes such as steamed buns, dumplings, Kung Pao chicken, and sour pork. Try using chopsticks. Eat with vegetables. Since this year, this special route of "Being a Shanghainese for a Day and Learning to Cook Chinese Cuisine" launched by Shanghai Destination International Travel Company has attracted many overseas tourists to experience it. Special routes such as Shanghai City Walk and Water Village and Ancient Town Tour show Shanghai’s beautiful image as the “preferred destination” for urban tourism to tourists at home and abroad from multiple angles.
A series of inbound tour routes starting from Shanghai are constantly being launched, attracting more and more overseas tourists to visit China. The person in charge of Tang Dynasty International Travel Service, which focuses on providing customized routes for overseas tourists, said that whether it is the first visit to China or multiple visits to China, overseas tourists usually make Shanghai the first stop when entering China. "Shanghai is well-known overseas, with many international and domestic flights to choose from. A variety of customized routes can be combined from Shanghai." Yang Xin said that currently the most popular route for overseas tourists is the "Overview of China" route, which has visited Shanghai, Guilin, Three Gorges Cruise, Xi'an and Beijing are the first choices for many overseas tourists visiting China for the first time; the "Beautiful Jiangnan" route including Shanghai, Suzhou, Hangzhou and Huangshan is favored by overseas tourists who prefer in-depth travel.
As an important gateway for overseas tourists to enter China, Shanghai is making every effort to build the first stop for inbound tourism in China by focusing on product quality, payment facilitation, and service internationalization. At the launch ceremony of today's China Tourism Day Shanghai themed event, ten "See Shanghai·Travel China" high-quality itinerary products were released to provide reference for overseas tourists to experience China; the ShanghaiPass launched by Jiushi Group's urban travel card company brings together non-real-name It has three major features: cross-scenario and micro-payment, covering diverse consumption scenarios such as transportation, scenic spots, cultural tourism venues, and supermarket shopping, helping inbound tourists shop conveniently and travel safely in Shanghai.
Expanding capacity "benefiting the people" and diversifying products to highlight the warmth of the city
Cultural tourism benefiting the people is a constant theme in Shanghai during China Tourism Day. From May 17th to 19th, more than 60 scenic spots in Shanghai, including the Oriental Pearl Tower, Wildlife Park, Haichang Ocean Park, Shanghai Happy Valley, etc., will offer half-price or free ticket discounts to highlight the city's warmth with practical measures to benefit the people.
On the first day of the attraction ticket benefit campaign, the Oriental Pearl Tower, Shanghai Ocean Aquarium, and Shanghai Nature Insect Museum all saw peak passenger flow. The second day of ticket benefits falls on a Saturday, and the full-day passenger flow of Shanghai Haichang Ocean Park has doubled compared to 2023.
On the day of China Tourism Day, various districts and key cultural and tourism companies in Shanghai launched new highlights and new products, using all-platform communication channels to set off an upsurge of public participation. As the five branch venues of this China Tourism Day Shanghai theme event, Putuo, Hongkou, Baoshan, Jiading and Lingang are linked with the main venue, focusing on cruise tourism, cultural tourism consumption, inbound tourism, cultural tourism and benefiting the people. Series of activities.
Among them, Putuo released the "Be a Shanghainese for a Day" boutique tourist itinerary, Hongkou launched three major themed activities of "Leyou", "Enjoyment" and "Lohas", and Baoshan launched a series of Baoshan cruise tourism special projects of "Happy Life, Dreaming to the Sea" , Jiading launched 19 activities in 5 sections with the theme of "Traveling to see the beauty, uniqueness", and the Lingang New Area held the "Lingang·Meeting Love" romantic theme month activities, etc.
Focusing on "culture and tourism", the integrated development of "culture, business, tourism and sports exhibition"
Taking China Tourism Day as an opportunity, Shanghai Culture and Tourism integrates urban tourism resources and tourism products, unlocks a variety of new ways of cultural tourism consumption experience, and brings rich and diverse consumption and leisure experiences to citizens and tourists.
In Shanghai, from "fashionable" vegetable markets such as Wuzhong Market, to the story shops on Yuyuan Road, from the "Internet celebrity coffee belt" on the Xuhui Riverside, to the Citywalk route on Nanchang Road, this city uses fireworks in a way that is full of fireworks. It interprets the rich Shanghai style. At the event site, the Municipal Bureau of Culture and Tourism released 30 cultural, business, tourism and sports exhibition integrated routes in five series: "Fireworks Tourist Line", "Film and Television Tourist Line", "Shopping Tourist Line", "Cultural and Sports Tourist Line" and "Exhibition and Exhibition Tourist Line". These routes combine the advantages of Shanghai's urban tourism resources and further demonstrate the charm of Shanghai's modern, magical and magical international metropolis to tourists at home and abroad through the large traffic driving effect of exhibitions, literature and art, tourism, sports, and shopping.
Based on consumption big data and real user feedback, the "Shanghai Cultural, Commercial and Tourism Complex Business District Popularity List" released by Meituan shows that in terms of attracting local tourists, traditional business districts such as Wujiaochang and Xujiahui are still very attractive, Qibao, Da Emerging business districts such as Ningbo and Ningbo are also rising rapidly, and their spatial distribution is characterized by global dispersion and local agglomeration. Among the business districts most popular among foreign tourists, Shanghai's iconic business districts such as Disneyland, People's Square, Lujiazui, Nanjing East Road, and the Bund More attractive.
On this year's China Tourism Day, Shanghai also launched the launch of the "Shanghai Holiday Train Taizhou" special train, the opening of the first offline collection store of "Shanghai Gifts", and the "Leyou Cloud Shopping 9·17" China Tourism Day special event, in order to New cultural tourism formats provide new impetus for urban consumption growth. Leaving the best resources to the people and using rich and diverse cultural and tourism activities to interpret the image of Shanghai as a city that is close to people and people long for, is becoming a long-term practice for Shanghai Culture and Tourism to deeply implement the concept of a people's city.
