Poly Development releases the concept of “humanistic service”

In 2023, adhering to the brand positioning of "Leader of Better Life", Liu Ping, Chairman and Party Secretary of Poly Development Holdings, proposed that China's real estate industry has entered a quality era of high-quality development. In the same year, Poly Development Holdings launched the "Humanistic Community" product concept and the "Tian Yue Ren Ren" product brand to create a benchmark for quality human settlements and lead a new model of industry development.

In 2024, on the occasion of the 40th anniversary of the establishment of China Poly Group, Poly Development Holdings will run Hengye with perseverance, establish a brand with quality, and start from customer needs and use value. It will officially release the concept of "humanistic service" and diversified service sub-brands, integrating humanistic The spirit is injected into the products and services of various industries on the real estate ecological platform to promote new trends in real estate operations.

On May 11, at the 8th China Brand Day, the "2024 Poly Development Holdings Service Brand Conference" was successfully held. Relying on the scene advantages of the real estate ecological platform, Poly Development Holdings has injected the humanistic spirit into the products and services of various business types on the real estate ecological platform based on insights into trends and customer research, and officially launched a new sub-brand of the "humanistic service" concept and service sequence: Poly Heyu. Apartment brand, Poly time series commercial brand.

Liu Hualong, Chairman and Party Secretary of China Poly Group, Li Laixing, Director of the Party and Mass Work Office of China Poly Group, Zhou Dongli, General Manager and Deputy Party Secretary of Poly Development Holdings, Zhang Fangbin, Deputy Secretary of the Party Committee of Poly Development Holdings, and Dean of the School of Urban and Regional Sciences of Shanghai University of Finance and Economics Zhang Xueliang, editorial board member of China Youth Daily and director of the Communist Youth League News Center Huang Yong attended the meeting.

The theme of this press conference - "Beautiful Everyday Life with You" aims to enable ordinary people to "live a better life." Poly Development Holdings hopes to give full play to the people's livelihood value of the real estate ecological platform and better serve the daily lives of ordinary people through higher-quality and more humanistic products and services.

Adhering to the humanistic spirit of "starting with customer research and ending with customer experience", this conference specially invited Zhang Xueliang, Dean of the School of Urban and Regional Sciences of Shanghai University of Finance and Economics, to discuss the construction goals of urban space quality, market logic, and scene paths. On the other hand, we jointly discuss the corporate brand responsibility of urban space quality construction.

Zhang Xueliang, Dean of the School of Urban and Regional Sciences at Shanghai University of Finance and Economics

What are the urban living trends? What are the real needs of customers? What kind of life do they want? Poly Development Holdings and China Youth Daily jointly produced the "Livable Urban Life Report". Huang Yong, editorial board member of China Youth Daily and director of the News Center of the Communist Youth League, said that the functions of community life are now being expanded to a wider dimension. People hope to open community boundaries and allow more flexible and mobile connections between life, community and city, especially through home. The community at the doorstep has regained the warmth and meaning of the "neighborhood" and has become a major manifestation of the city's soft power.

Huang Yong, editorial board member of China Youth Daily and director of the Communist Youth League News Center

Linking real estate with humanity and empowering real estate with quality

Strengthen brand building based on the "real estate concept". The research results of the "Livable Urban Life Report" once again confirm the forward-looking insights of Poly Development Holdings. Poly Development Holdings has released industry white papers for eight consecutive years. This year it officially changed its name to "Real Estate Industry White Paper". Behind this is the fact that the industry is shifting from traditional residential development, investment, and sales to paying more attention to the residential attributes of real estate and its use value as an asset. , business value, and more emphasis on the return of the humanistic spirit.

The key to building a real estate brand is “humanities”. Following the release of "Humanistic Community" in 2023, Zhou Dongli, General Manager and Deputy Secretary of the Party Committee of Poly Development Holdings, released the "Humanistic Service" service concept. He pointed out that last year, based on the era of quality, Poly proposed the "humanistic community" product concept, taking "people" as the main body and fully integrating them into the three major product lines of "Tian, ​​Yue and He" to form "Tian Yue Ren" with Poly characteristics. Product brands, and based on these three series of residential space products, supporting community properties and neighborhood commercial services are provided. This year, we further return to the use value of real estate, put forward the concept of "humanistic service", and use more dimensional service scenarios, hoping to create a more happy, young, and warm life experience, and can resonate with customers from resonance to mutual understanding. The emotional value of love. This concept will also create more ideal life scenarios for customers through Poly Development Holdings’ diverse service formats such as property services, commercial services, apartment rentals, health care, and exhibitions and events.

Products and services are the cornerstone of the brand. Zhou Dongli said that the core of integrating "humanities" into real estate brands lies in the pursuit of quality, services and products. Poly Development Holdings will persist in running a sustainable industry with perseverance and building a brand with quality.

Zhou Dongli, General Manager and Deputy Secretary of the Party Committee of Poly Development Holdings

Create beautiful scenes with products and activate beautiful daily life with services

The core of the "humanistic service" concept of Poly Development Holdings released this time is to inject the "humanistic" spirit into the entire chain of the real estate ecological platform and into products and services in various business formats.

Zhang Fangbin, deputy secretary of the Party Committee of Poly Development Holdings, said: "The humanities we understand are respect for people, care for emotions, and all-round satisfaction of customer needs from material to spiritual levels. Whether it is 'Leader of a Better Life' 'The brand positioning is still the brand concept of 'harmony builds goodness', the core of which is the focus on 'people'."

Poly Development Holdings practices the humanistic spirit with practical actions, thus forming a series of good products and services with cultural depth, living warmth and urban height, from homes to communities and blocks, and continues to extend outward to urban areas, building a More and more scenes of good life. A blueprint full of humanistic colors—Poly Development Holdings’ “Real Estate Ecological Platform”—jumped out.

Renew multiple service sub-brands with the concept of "humanistic service"

Poly Heyu's new products inherit the product concept of "nature' and 'beauty'" of Poly Development Holdings, and are committed to providing young people with new products that are "harmony but different, and beauty is shared" to create a "better living environment" The "three updates" of Xinhe Apartment are "good, more interaction, and better experience".

In 2024, Poly Apartments will launch 21 new projects and about 10,000 apartments in 15 cities including Shanghai, Guangzhou, Hangzhou, Dongguan, Fuzhou, Dalian, and Changchun. It is expected that the scale of opening during the "15th Five-Year Plan" will reach 80,000 to 100,000.

In addition, Poly Business Travel, a subsidiary of Poly Development Holdings, creates urban complexes, resort complexes, etc. that can create psychological empathy with partners and consumers to create a diverse and beautiful life, continue to recharge the city, and promote urban transformation.

The official launch of the "Poly Time Series", a heart-beating energy field of shopping mall product series, is a new practice by Poly Development Holdings to continuously meet people's yearning for a better life and continue to provide upward and forward momentum for the city's in-depth construction.

Implementing national strategies, discerning the trends of the times, and responding to customer needs, Poly Development Holdings will anchor the world's first-class real estate brand, adhere to long-termism, return to the roots of the company, and use higher-quality "humanistic communities" and "humanistic services" to systematically improve Brand value, persistently strengthen brand building, drive the entire industry chain to work hard to meet the people's yearning for a better life, and contribute more profit-making power to promote Chinese-style modernization.