What makes cultural tourism planning successful? Experts and scholars agree: Tourism cannot be without its soul
Yueyang Tower has been passed down through the ages because Fan Zhongyan "worried about the world's worries first, and rejoiced after the world's joy"; Mengjiao has been warm for thousands of years because of a "Wandering Son's Song". According to Shen Zuxiang, a professor at the Department of Tourism at Fudan University, tourism is great because of its soul.
On the occasion of the 14th China Tourism Day on May 19, the "Tourism Creates a Happy Life" and "I Am Traveling for Tourism" jointly organized by the Shanghai Culture and Tourism Industry Research Institute, Yuyuan Oriental Life Aesthetics Research Institute, and Shanghai Fusi Tourism Consulting Co., Ltd. "Design Soul" New Book Seminar" was held in Shanghai. Based on his long-term practical experience in cultural tourism planning, Professor Shen Zuxiang shared the creative concepts and highlights of his new book "I Design the Soul for Tourism - The Secret of Successful Cultural Tourism Planning".
The event closely focused on the theme of this year's China Tourism Day "Travel China, Live Happyly", bringing together experts from cultural and tourism think tanks, universities, enterprise groups, and government departments to discuss the practice of promoting high-quality development of the tourism industry, making it steady and long-term, and creating a happy and beautiful life. path to help the construction of Shanghai as a tourist city.
You Hai, general manager of Shanshan Cultural Tourism Development Co., Ltd., looked at it from a capital perspective and pointed out that capital’s understanding of tourism is changing from a single economic attribute to a cultural and creative attribute, which has brought new development impetus to the tourism industry.
Through the "Oriental Aesthetics Guide" project, Jin Song, executive secretary of Yuyuan Oriental Life Aesthetics Research Institute, demonstrated how to display cultural taste, fashion sense and international style through multiple functions such as traffic diversion, navigation, experience, shopping and communication. Greater Shanghai Life helps Shanghai become the “first stop” for inbound tourism to China.
Combining the changing characteristics of urban-rural relations, Sun Wenhua, a senior economist at Shanghai Lixin University of Accounting and Finance, proposed that tourism planning research requires the coordination of policy design and dynamic data, as well as the optimization of industrial clusters and industrial chain layouts, in order to form the core competitiveness of the tourism economy.
Dr. Li Meng, Chinese Academy of Social Sciences-Shanghai Municipal People's Government Shanghai Research Institute and Shanghai Culture and Tourism Industry Research Institute, shared how to use "upright" tourism creativity to give soul to tourism development and enhance the subjectivity of Chinese culture; to use "innovative" technology to empower capabilities to enhance the contemporary nature of tourism development; use "creative technology" to support the construction of talent teams and enhance the leading role of the first resource.
The event is supported by the Shanghai Culture and Tourism Development Center, the China Intelligent Engineering Research Association Planning Professional Committee and other institutions. It is one of the 100 people-benefiting tourism theme activities in Shanghai during the "5.19 China Tourism Day".
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