International Olympic Committee President Bach awards medals to the China Central Radio and Television Station Paris Olympics team

On May 19, International Olympic Committee President Bach visited the Shanghai International Media Port of China Central Radio and Television Station, and together with Shen Haixiong, Deputy Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television Station, gave training to the broadcasting team of the Paris Olympic Games of the China Central Radio and Television Station. brand, released the CCTV Olympics coverage logo, and launched the CCTV Paris Olympics column "Sports Morning News".

International Olympic Committee Vice Chairman Huang Simian, International Olympic Committee members Yu Zaiqing, Li Lingwei, and Zhang Hong, and members of the editorial board of the main station Xue Jijun, Jiang Wenbo, and Peng Jianming attended the event.

Shen Haixiong said in his speech that not long ago, when President Xi Jinping was invited to visit France, he and President Macron exchanged Olympic torches and reached a series of consensus on the Paris Olympics, especially the global ceasefire and cessation of war during the Olympics proposed by the two heads of state. The initiative aroused strong resonance and further confirmed the practical significance of the Olympic spirit of "more unity".

Shen Haixiong, Vice Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television

Shen Haixiong said that as the world's largest comprehensive international media aircraft carrier, China Central Radio and Television will go all out to fulfill its responsibilities as the main broadcaster of the Paris Olympics and an all-media rights-holding broadcaster. Recently, the main station's 8K ultra-high-definition broadcast truck departing from Beijing will depart from Ningbo Zhoushan Port and arrive in Paris, France in late July. This is the first time in the world that 8K ultra-high definition technology is used to broadcast the Olympic Games. Previously, 1,256 pieces of broadcast reporting equipment in 10 standard containers had been shipped from Ningbo Zhoushan Port to Le Havre Port in France. The headquarters is willing to work with the International Olympic Committee to continue to deepen cooperation in accelerating technological innovation and developing e-sports events. The main station is ready for the Paris Olympics. We will send a strong broadcast and reporting team to present wonderful Olympic events with world-class event production and broadcasting levels, bringing more surprises to global audiences.

Bach said in his speech that he was very happy to gather with old friends from China Central Radio and Television at the Shanghai International Media Port and feel everyone's enthusiasm for the Olympic movement. China Radio's internationally leading sports communication capabilities have made great contributions to promoting the Olympic spirit.

Bach pointed out that he was very pleased to see that the development of the main station's technology has brought new presentation methods to the Olympic Games' broadcast reports, and looked forward to the main station's artificial intelligence, immersive audio technology and other applications to bring a new Olympic viewing experience to the audience. In the future, the International Olympic Committee will continue to deepen cooperation with the China National Olympic Committee in the fields of e-sports and artificial intelligence. It is believed that the development of new technologies represented by artificial intelligence will bring new changes to the Olympic movement. He emphasized that he once again congratulated the main station for its world-leading reporting level and looked forward to our cooperation being faster, higher, stronger and more united in the future. I believe that with our excellent historical experience in cooperation and China's world-class sports communication capabilities, we will surely achieve greater success in Olympic communication and make greater contributions to promoting the Olympic spirit.

Bach and Shen Haixiong jointly awarded medals to representatives of the Paris Olympics broadcast team of the main station

Representatives from the CCTV's international public signal production, broadcast reporting, and technical support teams introduced the current preparations of the CCTV's Paris Olympics reporting teams at the event site. Bach and Shen Haixiong jointly awarded licenses to representatives of the broadcast reporting, technical support, table tennis public signal production, badminton public signal production, gymnastics public signal production, and rock climbing public signal production teams.

China Central Radio and Television Station Paris Olympics reporting logo

The CCTV Paris Olympics reporting logo was released at the event. This logo combines the characteristics of the Paris Olympic Games and artistically integrates the main station logo, the Olympic rings, the Eiffel Tower, the landmark building in Paris, and Chinese characters. This is the first time in the history of the broadcaster that the joint artistic reporting logo of CMG and the five Olympic rings has been used, marking a new level of cooperation between the broadcaster and the International Olympic Committee.

Bach and Shen Haixiong jointly launched the "Sports Morning News" column

The "Sports Morning News" column of CCTV Sports Channel, which was launched at the event, has opened multiple sections such as "People in the Olympic Year" and "Olympic Express". Starting from May 20, it will be broadcast on CCTV Sports Channel, CCTV Sports Client, CCTV, Yunting Client and other platforms simultaneously broadcast live broadcasts to introduce Olympic preparations and event-related information to the audience.

According to reports, as the main broadcasting organization and the international media that has won the most bids for the Paris Olympics broadcasting projects, China Central Radio and Television will have the largest scale of Paris Olympics broadcasting coverage in history, with more than 11,000 hours of broadcasting and distribution processing through channels, frequencies and new media clients. High-quality event signals, and the first full 4K/8K ultra-high-definition broadcast production overseas. The main station will be responsible for the production of international public signals for four major sports: gymnastics, table tennis, badminton and rock climbing, with more than 400 hours of live broadcast time.

Bach and Shen Haixiong jointly opened the art exhibition "From Beijing to Paris - Olympic Tour of Chinese Artists"

On the same day, the art exhibition "From Beijing to Paris - Olympic Tour of Chinese Artists" opened at the Shanghai International Media Port. Bach and Shen Haixiong jointly opened the art exhibition.

This exhibition consists of two parts: "Encountering the Olympics" and "Walking with Art". It displays a total of 68 works of art by 62 well-known Chinese artists, as well as 11 treasures from the Shanghai Sports Museum. Previously, the Chinese art exhibition "From Beijing to Paris - Olympic Tour of Chinese and French Artists" was successfully held in Paris, France, and received an enthusiastic response. This exhibition is one of a series of cultural and sports exchange activities.

Xu Bin, Director of the Shanghai Municipal Sports Bureau, Xia Yujing, Party Secretary and Full-time Vice Chairman of the Shanghai Federation of Literary and Art Circles, Fan Yang, winner of the Coubertin Medal and Deputy Director of the Traditional Chinese Painting Art Committee of the China National Academy of Painting, Chen Jialing, representative of "Shanghai Artists", Olympic Art of the International Olympic Committee Ambassador, famous sculptor Huang Jian, etc., as well as heads of relevant departments of the International Olympic Committee, the State Sports General Administration, China Central Radio and Television, and representatives of some creators of the art exhibition participated in the event.