Hundreds of people-benefiting cultural and tourism activities in Shanghai have been launched one after another, China Tourism Day on 5·19
On May 19, 1613, the "traveling saint" Xu Xiake wrote the opening chapter of "Xu Xiake's Travels" and made his first trip to Tiantai Mountain in Zhejiang the next day. May 19 became China Tourism Day. This year marks the 14th anniversary of the establishment of China Tourism Day. Various districts and cultural tourism companies in Shanghai have launched new highlights and new products, setting off an upsurge of national participation in China Tourism Day.
At the Wusongkou International Cruise Port in Baoshan District, a special China Tourism Day event with the theme of "Happy Life, Seeking Dreams in the Sea" was held today.
On the century-old Steinway piano in the Qindao Performance Hall of the "Gulangyu" cruise ship, Luo Wei, a young composer and Baoshan art master, presented classic film and television works to everyone. The strong emotions and musical tension left a deep impression on the audience. . At the event site, the "Silver Age Life and Laoyu Leisure" cruise tourism project was officially launched, and the "Baoshan Pan-Asia Cruise Tourism Legal Service Studio" was simultaneously unveiled and established to provide exclusive preferential cruise tourism products for the silver age group, as well as more updated Complete legal service guarantee.
With the full resumption of global international cruises, China International Cruises has settled in Baoshan. Baoshan District will rely on its first-mover advantage and good foundation for the development of the cruise industry to promote the cruise tourism industry to become one of the six leading industries in Baoshan's industrial transformation. During the China Tourism Day, Baoshan District also launched theme activities such as the Cruise Tourism Resort Life Festival, Museum Market, Shanghai Cruise Port International Regatta, and "Youth Encounters Yang Xiaoqie" Fruit and Vegetable Picking Festival, linking cultural museums, museums, and scenic spots in the area. We have launched special measures to benefit the people and carefully created a comprehensive leisure and holiday feast for citizens and tourists.
In Xuhui, the "Dayin Bookstore·Impression Wukang Theme Store" located in the Wukang Building has returned after an upgrade and has become a new public service demonstration site integrating culture and tourism. In 2016, when the Wukang Road store of Dayin Bookstore opened, adhering to the concept of "warming tea for watchers and lighting lamps for night walkers", it took the initiative to set back nearly 10 square meters of the store to create a space convenient for passers-by to cool off while waiting. There is a bench seating area and free tea and other services. The quiet bookstore environment is in sharp contrast with the lively Wukang Road neighborhood, giving people a sense of peace and harmony "hidden in the city".
In this upgrade, in addition to highlighting the Shanghai theme and Shanghai-style characteristics in the book selection, Dayin Bookstore Wukang Road store also added a Shanghai tourism consultation service logo and set up service points to provide cultural tourism-related consultation in the Xuhui area. services, information on various cultural and tourism integration activities and other special public welfare services, to facilitate citizens and tourists to experience better cultural and tourism integration public service products, and to enhance the "beautiful index" of the Wukang Road-Anfu Road tourist and leisure district. In the Xuhui characteristic cultural and creative display and sales area in the store, there are also displays around many Xuhui cultural and creative brands such as Shanghai Soong Ching Ling’s Former Residence Memorial Hall, Wukang Building Post Office, Charming Hengfu, etc., linking the special commercial and cultural tourism resources in the area.
In recent years, Xuhui District, as one of the country's first public cultural service system demonstration areas, has actively explored the construction of a public service system integrating culture and tourism. Relying on Xuhui District's deep resources, high-quality content, rich scenes, and huge traffic and other advantages, it has basically established a "1 "Level flagship store, Level 2 professional station, Level 3 express station" cultural tourism public service system.
In Yangpu and Huangpu, a cultural tourism activity with the theme of "Spring scenery is bright on the riverside and the people's city is new" connecting the two districts led citizens and tourists to check out the unique riverside cultural and tourism resources here: listen to the red melody in the national anthem exhibition hall, echo Loud and bright; board the "Birthplace of the Party" themed cruise ship to cruise along the banks of the Pujiang River and set sail with original aspirations; stroll along the Yangpu Riverside to experience the construction of the people's city and its fruitful branches; take a double-decker bus to witness the spring-filled city streets and green grass and flowers; walk on Nanchang Road Learn about celebrity anecdotes and traces of time.
The "Birthplace of the Party" themed cruise ship is a red-themed cruise ship jointly built by the National Memorial Hall of the Communist Party of China and Shanghai Jiushi Group. Tourists use the ship as a medium to tour the Pujiang River and understand the red history. Mr. Zhang, a tourist, said with emotion: "I went to Jiaxing Red Boat a few years ago, but regrettably I was not able to walk around the lake. I didn't expect this wish to come true on the theme cruise ship in Shanghai."
Ms. Zhuang, a tourist, was very happy after boarding the "Urban Sightseeing" double-decker tour bus that offers a 360-degree view of Shanghai's famous landscapes: "As a Shanghainese, this is my first time on a tour bus, and it feels novel to have an unobstructed view." At the end of the itinerary, the tourists followed the tour guide into Nanchang Road. The high-end residential areas and villas here retain a variety of architectural styles and exude the elegance of old Shanghai, leading people to explore the history of the city in a sense of relaxation. and culture.
For tourists, what kind of gift best represents Shanghai and can convey beautiful travel memories to relatives and friends? On China Tourism Day, the first collection store of "Shanghai Gifts", which combines classic Shanghai-style elements, officially appeared in the zero-meter hall of the Oriental Pearl Tower, inviting tourists at home and abroad to "shopping in Shanghai" easily.
The fragrant white magnolia has transformed into a flower-shaped plate buckle, the graceful and slim-fitting cheongsam has transformed into soap, the endlessly delicious xiaolongbao has transformed into a refrigerator magnet, and the sweet "white rabbit" has transformed into a derivative cultural creation... Different from traditional tourist souvenir shops, the first collection store of "Shanghai Gifts" selects nearly 100 items from 462 pieces of "Shanghai Gifts" in four major series: national intangible cultural heritage, Shanghai-style delicacies, parent-child toys, and daily necessities, covering Food, daily necessities, cultural and creative products, jewelry and jade and other categories are all available.
The first collection store of "Shanghai Gifts" has many tourist products rated as "Chinese Gifts" by the Ministry of Culture and Tourism, such as Lao Fengxiang Enamel Art Company's "Beautiful Garden Butterfly" series, the prestigious International Hotel Butterfly Souvenirs, the Yi Food has specially launched a series of afternoon tea snacks and a series of tourist products talking about Shanghai, as well as cultural and creative refrigerator magnets that represent Shanghai's characteristic architecture and famous snack styles. In addition, cultural and creative products with classic cartoon IP images such as Black Cat Sheriff, Monkey King, Calabash Baby, etc. are even more popular among children. In order to allow more tourists to conveniently purchase "Shanghai gifts", the relevant mini program will start online trial operation today.
Also on China Tourism Day, an "Oriental Life Aesthetics Guide" was released, aiming to guide inbound tourists to deeply experience Shanghai's unique cultural charm and life aesthetics. It will guide international friends from all aspects of sight, hearing, taste, smell and touch. Experience the oriental life aesthetics.
The guide map is divided into four chapters: Must-visit Shanghai, Shanghai Rhythm, Authentic Shanghai, and Treasure Shanghai. It carefully selects 140 experience points to tell the city story of Shanghai to the world from shallow to deep. The selection of points is based on oriental culture and Shanghai style, and combines high-frequency promotions on foreign travel platforms, new internet celebrities on social media and official recommendations from the Shanghai Municipal Bureau of Culture and Tourism. It is a favorite for travelers from all over the world visiting Shanghai. Features are a must.
For example, Shanghai Old Hotel and State Banquet Restaurant Green Wave Gallery, which represent Shanghai’s authentic catering, Bimo Palace and Tong Han Chun Tang, which integrate intangible cultural heritage experience and cultural heritage, and Julu Road, Sinan Road, Xintiandi, as well as the South Bund Textile Fabric Market and Shanghai Steel Market, which incorporate the urban fireworks atmosphere. The guide map adopts a hand-drawn style, using delicate brushstrokes and rich colors to vividly display Shanghai's oriental charm and life aesthetics.
In order to facilitate the use of tourists at home and abroad, the guide map is divided into Chinese and English versions, and an H5 applet is designed online to link with Suishenxing, Yuyuan, etc. to provide convenience for tourists in transportation, payment and other aspects. In addition, the guide map cooperates with the "Enjoy Yuyuan" mini program to launch a special tour of Shanghai Old Town. After scanning the QR code to enter, you can obtain information on various commercial activities in the Yuyuan area, receive exclusive coupons, and obtain offline consumption discounts.
