What are you most interested in?, The activities in Zone 16 are exciting, and the Shanghai Tourism Festival will kick off on Saturday
In two days, the 34th Shanghai Tourism Festival will be grandly unveiled. During the tourism festival from September 16th to October 6th, various districts in Shanghai will have a diverse range of cultural and tourism festival activities that combine offline and online activities, promoting the inheritance of classics and breaking through boundaries.
At the theme press conference of key activities in various districts of the Shanghai Tourism Festival held today, Cheng Meihong, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, highlighted the overall situation and characteristics of key activities in each district. Relevant leaders from Pudong New Area, Jing'an District, Putuo District, Jiading District, Jinshan District, and Songjiang District jointly attended the press conference, introducing the activities of tourism festivals in each district and answering questions.
At the theme press conference of key activities in various districts of the Shanghai Tourism Festival held today, Cheng Meihong, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, highlighted the overall situation and characteristics of key activities in each district. Relevant leaders from Pudong New Area, Jing'an District, Putuo District, Jiading District, Jinshan District, and Songjiang District jointly attended the press conference, introducing the activities of tourism festivals in each district and answering questions.
One is to inherit classic brands, evoke city memories and emotions. This year's tourism festival has fully returned to offline, and major city level events such as float parades and colorful boat displays, which have been popular among citizens and tourists for many years, will be reintroduced. At the same time, regional brand activities such as the Shanghai International Tea Culture Tourism Festival, Shanghai Roots Culture Tourism Festival, Fengjing Water Town Wedding Ceremony, and Tang Yun Mid Autumn Festival will also be revitalized, awakening the public's collective memory of the tourism festival.
During the tourism festival, the key activities in each district of the Shanghai Tourism Festival presented three characteristics:
The second is to iterate and innovate scenarios to enhance urban charm and quality. This year's Tourism Festival, each district will further strengthen technological empowerment, enhance the youthfulness of cultural and tourism activities and scenes, and further showcase the international style, Shanghai style, fashion taste, and fireworks of Shanghai city.
One is to inherit classic brands, evoke city memories and emotions. This year's tourism festival has fully returned to offline, and major city level events such as float parades and colorful boat displays, which have been popular among citizens and tourists for many years, will be reintroduced. At the same time, regional brand activities such as the Shanghai International Tea Culture Tourism Festival, Shanghai Roots Culture Tourism Festival, Fengjing Water Town Wedding Ceremony, and Tang Yun Mid Autumn Festival will also be revitalized, awakening the public's collective memory of the tourism festival.
The third is to create universal participation and ignite the beauty and joy of the city. This tourism festival adheres to the principle of shaping tourism through culture and highlighting culture through tourism. Based on urban landmarks, tourist attractions, key commercial districts, and sports events, a series of themed activities and boutique projects are launched.
During the opening ceremony of the tourism festival, citizens and tourists can watch colorful boat formations dressed up and appearing on the banks of the Huangpu River; On September 17th, at the opening ceremony of the "Banmashu River" Cultural Tourism Festival in Putuo District, seven Suzhou River colored boats will also shine and be integrated into daily operations within a limited time, allowing citizens and tourists to share the beautiful life by the riverbank; The Shanghai International Tea Culture Tourism Festival will create a "Tea in the City" event that covers the entire city and provides a nationwide experience, and for the first time, launch the "Hundred Tea Houses" and "Ten Tea Gifts" in Shanghai; Songjiang District Shanghai Roots Cultural Tourism Festival has entered its 30th year this year, with China-Chic Art Festival, Happy Songjiang Season, Cultural Tourism Consumption Season as the main segments of the "18 Autumn Roots Hunting" and other activities, so that citizens and tourists can find new discoveries and experience new ways of playing in Shanghai Roots; The Fengjing Water Town Wedding Ceremony, which travels through "Wu Sui Yue Jiao", will reappear during the 2023 Jinshan Tourism Festival, adding more romantic charm to the ancient town of Fengjing in Jiangnan.