This year's Shanghai Tourism Festival has these attractions: China-Chic style, fireworks, new ways to play
The 34th Shanghai Tourism Festival, which will be unveiled this Saturday, will fully return to offline activities this year. In addition to a number of classic projects and activities, this year's tourism festival will also innovatively launch many new activities and scenes, fully reflecting the characteristics of deep integration of culture and tourism and high-quality development. Fang Shizhong, Director of the Shanghai Municipal Bureau of Culture and Tourism, stated at today's municipal government press conference that "urbanism, comprehensiveness, and internationalization" are the biggest characteristics of Shanghai's cultural and tourism industry. Red culture, Shanghai style culture, Jiangnan culture, and fashion culture are the most abundant advantageous resources in Shanghai. To fully leverage the functions of cultural and tourism as a major industry, people's livelihood, and exhibition, this year's Shanghai Tourism Festival will focus on three aspects.
First, highlight the cultural flavor and China-Chic. This year's tourism festival will deeply cultivate red culture, Shanghai style culture, Jiangnan culture, fashion culture, hold festivals with rich cultural heritage, such as ancient town conferences, China-Chic conferences, ancient style fairs, and launch a series of premiere projects and cultural arts exhibitions, vigorously promote the creative transformation and innovative development of China's excellent traditional culture, so that Shanghai in ancient books, Shanghai in cultural relics, and Shanghai in relics can live through time and space, and better display the extensive and profound Chinese civilization with a long history.
First, highlight the cultural flavor and China-Chic. This year's tourism festival will deeply cultivate red culture, Shanghai style culture, Jiangnan culture, fashion culture, hold festivals with rich cultural heritage, such as ancient town conferences, China-Chic conferences, ancient style fairs, and launch a series of premiere projects and cultural arts exhibitions, vigorously promote the creative transformation and innovative development of China's excellent traditional culture, so that Shanghai in ancient books, Shanghai in cultural relics, and Shanghai in relics can live through time and space, and better display the extensive and profound Chinese civilization with a long history.
The third is to highlight new tracks and new gameplay. This year's tourism festival will actively embrace the new generation of Z, fully seize the new track of the cultural and tourism metaverse, vigorously cultivate new scenarios, new content, and new models of cultural and tourism consumption that are symbiotic, super sensory, and immersive interactive. It will support market entities to hold festival activities that are both online and offline, such as immersive light and shadow shows, international light and shadow festivals, and digital tourism festivals, to enhance the youthful power and youthfulness of urban culture, and comprehensively enhance the core competitiveness of Shanghai's cultural and tourism industry for the future and the world.