There will always be new stories to listen to! More than 1500 citizens and tourists roam the Magic City, Shanghai style urban archaeology
This past weekend, a "2023 One River, One River, One Sea style Urban Archaeology" event was held, attracting more than 1500 citizens and tourists. Starting from the Shanghai Digital Culture and Tourism Center, over a thousand citizens and tourists explored the charm of the magical city and experienced the Shanghai style heritage through the vivid explanations of spring and autumn tourism guides through hiking and bus tours.
On the morning of the 17th, Ms. Jia, a resident of Suzhou, arrived in Shanghai with her 10-year-old daughter Zhenzhen and joined the "Time Lost Pearl Charm Restoration" themed hiking tour. Ms. Jia said that in order to arrive at the assembly point on time, she and her daughter departed from their Suzhou home at 6:50 am, took the high-speed rail and then transferred to the subway, and arrived at the assembly point of the Leyou Square in Shanghai Digital Culture and Tourism Center at 8:40 am.
The hiking trip began, and Zhenzhen and several elementary school students walked in the first row of the queue, listening to tour guide Wu Rongjun explaining the stories along the way. "Do you know the origin of the name of Caoxi Road?" Standing at the intersection near Caoxi North Road, Wu Rongjun said that Xie Zheng'an, a tea merchant born in Caoxi, Huizhou, opened a tea shop in Shanghai to exclusively sell the self-developed Mount Huangshan Maofeng, becoming the No. 1 shop in Huizhou and the No. 1 in Shanghai. The Xuhui Street where it is located is also named Caoxi Road because of the origin of Mount Huangshan Maofeng. Many elderly hikers in Shanghai exclaimed repeatedly, "I really didn't know this story before, it has increased my knowledge!"
![There will always be new stories to listen to! More than 1500 citizens and tourists roam the Magic City, Shanghai style urban archaeology](https://a5qu.com/upload/images/220b4f3e9144bfa1f3b3011de3ea2906.jpg)
As one of the series of activities of the Shanghai Tourism Festival, the "2023 One River, One River, and One Sea style Urban Archaeology" event relies on the "One Network Management" platform of the Shanghai Digital Cultural and Tourism Center to analyze the data of the city's tourism resources, cultural and tourism consumption hotspots, and tourism consulting services. It carefully plans and launches 19 micro tourism routes, covering 32 tourism consulting service centers in the city, passing through cultural and tourism landmarks such as Xujiahui Academy, Mao Zedong's Former Residence in 1920, Modern Chaozhou Lane 8, Yangpu Binjiang, and Panlong Tiandi, and focuses on showcasing and promoting cultural and tourism public services that benefit the people.
Among the 19 micro tour routes, 10 are suitable for hiking. They started from the main venue of the Shanghai Digital Culture and Tourism Center Leyou Square and 8 sub venues in the central urban area, and ended at the Huangpu District Bund Tourism Comprehensive Service Center. The route covers both sides of the "One River, One River" and passes through 9 historical and cultural areas such as Hengfu, Yuyuan Road, and the Bund, 67 scenic spots, 117 cultural relics protection units and excellent historical buildings, as well as 26 museums and memorial halls.
On the day of the event, in addition to hikers, more than 400 citizens and tourists participated in 9 bus tour routes. Starting from the main venue, they went to 8 suburban areas such as Baoshan, Jiading, and Chongming, strolling through ancient towns, old streets, ruins, museums, ecological parks, and cultural and creative parks, experiencing the beautiful countryside scenery and delicious food of Shanghai in autumn. Each district's cultural and tourism public service center actively coordinates to incorporate cultural and tourism resources rich in local characteristics into the journey, offering exquisite and warm "tourism festival packages" to citizens and tourists.
![There will always be new stories to listen to! More than 1500 citizens and tourists roam the Magic City, Shanghai style urban archaeology](https://a5qu.com/upload/images/444f9ac0bc6d80c06e1d182996925729.jpg)
The event also meticulously designed a segment of entering the city's tourism consulting service center, leading citizens and tourists to check in the tourism consulting service centers in various districts of the city, deeply experiencing the integration of culture and tourism, distinctive information consulting services and extended functions, deeply feeling the convenient and beneficial cultural and tourism services available everywhere, and striving to provide citizens and tourists with a more welcoming and warm supply of cultural and tourism public services.