There are also hotels that only book 30% to 40% of their bookings, and hotels for the Mid Autumn Festival and National Day holiday are polarized: top tier and economy hotels are the hottest

Release time:Apr 16, 2024 21:09 PM

This year's Mid Autumn Festival and National Day holidays are combined, and the 8-day "PLUS version of the Golden Week" has boosted the enthusiasm of the people for travel. According to the predicted consumption trends of Mid Autumn Festival and National Day tourism released by multiple tourism platforms, as of now, the booking volume of domestic tourism products during the National Day holiday has increased by nearly 6 times year-on-year, and the booking volume of outbound tourism products has increased by more than 20 times year-on-year. The booking volume of multiple domestic tourism categories such as hotels, group tours, scenic spot tickets, and car rentals has far exceeded the same period in 2019.

The number of outbound tourists will also reach the peak within the New Year. With half a month left until Super Golden Week, the booking volume of international flights and hotels has far exceeded that of the same period last year. At present, there is a clear trend of polarization in hotel bookings.

An 8-day extended version of the Golden Week, with various long-term trips scheduled in advance. According to data from Tongcheng Travel, as of September 12th, the average ticket price for travel during the Mid Autumn Festival and National Day holiday has increased by 13% compared to the May Day holiday. In addition to the increase in ticket prices, the longer travel radius is also an important reason for the increase in average ticket prices.

Domestic long-distance travel is growing rapidly, and hotel bookings are uneven in terms of hot and cold

Among domestic long-distance destinations, the tourism popularity of Xinjiang, Xizang, Qinghai, Ningxia, Heilongjiang and other places has risen rapidly, with year-on-year growth of more than 300%. Among them, the search popularity of tourism products related to Xinjiang has increased by more than 10 times year-on-year. Products such as chartered cars, small packages, and private packages from these provinces and cities are the most popular among users, with routes such as the Northern Xinjiang Ring Road, Lhasa Linzhi Line, Gannan Line, and Qinghai Ring Road being the most popular.

Transportation and accommodation are the main expenses for long holiday travel. During the Mid Autumn Festival and National Day holiday, hotel prices in popular cities in China have increased by 30-40% compared to previous years, with popular hotels mainly located in core urban areas. In contrast, the prices of resort hotels around the city have increased less. At the same time, the phenomenon of polarization in hotel bookings is evident. Some top brand vacation hotels and economy hotels are popular for bookings, but there are still many other hotels with bookings currently only 30% -40%, and tourists are still observing changes in hotel prices.

Among them, Beijing, Xi'an, Chengdu, Chongqing, Shanghai, Changsha, Guangzhou, Nanjing, Hangzhou, and Wuhan are the most popular domestic tourist destinations during the Mid Autumn Festival and National Day holiday. In addition to convenient transportation conditions and abundant tourism resources, these cities have a profound cultural heritage and have launched numerous traditional cultural festival activities during the Mid Autumn Festival and National Day, attracting a large number of tourists. Among them, the Shanghai Tourism Festival held from September 16th to October 6th will feature hundreds of unique activities in various districts of the city, becoming a highlight of the city's festivities.

Self driving tours, concerts, music festivals, young people play like this

This National Day holiday, many post-2000s will also welcome their first overseas travel in life. Data shows that free travel is currently the most popular way for young people to travel abroad, with orders accounting for over 80%. Recently, the international certified driver's license translation jointly launched by Feizhu platform and car rental platform has sent out over 30000 copies for free.

As of September 13th, the average price of travel during the National Day holiday has slightly increased compared to summer, but there are still many cost-effective options worth picking up. According to Feizhu data, based on the average booking price and the richness of local tourism resources, destinations such as Anhui, Henan, Jiangxi, Guangxi, and Guizhou rank high in terms of travel cost-effectiveness; In terms of travel rhythm, choosing "peak travel" from September 23rd to September 27th and October 1st to October 4th provides higher cost-effectiveness.

In addition to the "music+travel", the Three Gorges cruise, the the Xisha Islands cruise, the desert wild luxury camping, the intangible cultural heritage immersion experience tour, the "firework gas" food route tour, and the in-depth explanation and study tour of celebrities are also new ways for young people to play on the National Day holiday. The reporter saw on the tourism platform that the sales of star products, including the "the Xisha Islands Changle Princess 4 days and 3 nights cruise", "Xining Qilian Zhangye Dunhuang 6 days and 5 nights wild luxury camping spacesuit photography", "Xi'an one-day tour online red tour guide Tao adult group", are far ahead.

In August of this year, the Ministry of Culture and Tourism announced the third batch of countries and regions to resume outbound group tours, and the tourism popularity of major outbound destinations worldwide has rapidly increased. Due to the time cycle required for tourism planning and visa application, the outbound tourism market only rapidly heats up during the summer season and will experience a small peak in passenger flow during this year's Mid Autumn Festival and National Day golden week.

In addition to traditional online travel platforms, more and more consumers are learning about destination hotels through new forms such as live streaming and videos, and placing orders directly on corresponding platforms. Taking the "Golden Autumn Live Festival" launched by the weekend hotel APP as an example, the platform launched a number of popular hotels to make live recommendations on Tiktok and WeChat video accounts every day, and the sales volume of a live broadcast can reach 300000 to 400000 yuan. Among them, more than 1100 people have made reservations for a single live broadcast of Banyan Tree in Mount Huangshan, and more than one thousand of them have been made live broadcast of two-hour shop visits by Suzhou Hengli Resort Hotel. The cost performance ratio has become the most important factor for tourists.

In addition, relatively niche outbound destinations such as the United Arab Emirates and the Kingdom of Saudi Arabia, located in the Middle East, are experiencing rapid growth in tourism popularity. From September 7th to September 9th, Tongcheng Travel launched the blind box for Yas Island, bringing visitors tickets to Abu Dhabi's iconic attractions and local specialties. The event drove the search for tourism related to Yas Island and Abu Dhabi to increase by over 400% month on month. At present, some popular vacation products for the Mid Autumn Festival and National Day holidays in Central and East Africa on the Tongcheng platform have been sold out.

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