The "Small City Relaxation Tour" during the National Day holiday has become popular, with an average airfare of 770 yuan and 300 yuan for staying in a high star hotel

Release time:Apr 16, 2024 21:19 PM

Today is the sales day of train tickets for the National Day holiday. According to data from travel platforms such as Ctrip and Qunar, tickets are only available for 30 minutes. Multiple train tickets from Beijing to Wuhan, Xi'an, Zhengzhou, Changsha, and other places have been sold out. At the same time, the peak flight volume for this year's National Day holiday has arrived early. As of today, the number of advance bookings for domestic popular cities during the National Day holiday on Qunar platform has exceeded 20% of the same period in 2019, and the number of advance bookings for popular city hotels during the National Day holiday has increased by five times compared to the same period in 2019.

"During the 8-day holiday of 'Eleven', I prefer to be a 'salted fish' lying flat at will, rather than a 'special forces soldier' who competes against time. 'This year's' Eleven', He Ying and his friends from the North Drift decided to go to Jiujiang, Jiangxi for a few hundred yuan by plane and 300 yuan by staying in a high star hotel, and have a 'small city relaxation tour'.".

Multiple train tickets sold out on the first day of the National Day holiday

As of now, the number of room nights reserved for the National Day holiday hotels in "small airport" cities nationwide has increased by 6.7 times compared to 2019. Among them, the number of room nights reserved for high star hotels has increased significantly, an 8.8 times increase compared to the same period in 2019, making it a more favored reverse tourism city in the platform. In addition, cities with branch airports such as Handan, Luoyang, Liuzhou, Huai'an, and Yichun may experience new peak passenger flows during the National Day holiday.

Compared to train tickets, air tickets and hotel bookings for the National Day holiday started earlier. Starting from September 10th, the number of flight reservations for "National Day" travel on tourism platforms has significantly increased, with a 60% increase compared to the previous week. At present, the advance booking volume of domestic popular cities during the National Day holiday on Qunar platform has exceeded 20% of the same period in 2019.

Multiple train tickets sold out on the first day of the National Day holiday

The demand for travel stimulated by the long holiday has led to a surge in hotel bookings at popular destinations. Among them, the advance booking volume of "Eleven" hotels in Beijing, Hangzhou, Wuhan, Shanghai, Chongqing, Chengdu, Changsha, Xi'an, Nanjing, and Guangzhou increased by more than three times year-on-year in 2019. Beijing ranked first with a growth rate of 5.4 times, while Hangzhou and Wuhan ranked second or third with a growth rate of 4.8 times and 4.5 times, respectively.

At 8 o'clock today, train tickets for the first day of the holiday in multiple departure destinations, including Beijing, were available for grabbing. From the appointment situation, the top 10 popular destinations are Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Hangzhou, Shenzhen, Wuhan, Nanjing, and Zhengzhou. At present, tickets for multiple popular destinations are sold out, and some tickets for departure destinations are available for grabbing in the afternoon.

The heating up of the "small airport" city drives hotel reservations

According to search data from tourism platforms, the average search volume for users before making reservations before holidays was 16 times, which is double the average in 2019. Among them, the "post-90s" and "post-00s" are the main groups enjoying the joy of price comparison, accounting for nearly 80%. "For young people today, the demand for tourism is not purely for checking in. Ritual, vacation, and cost-effectiveness are all important. To save money, it is important to have a decent trip, so many people compare prices before setting off." said a person from Qunar Big Data Research Institute.

From the perspective of popular destinations for holiday flights, long-distance travel is the preferred choice for many users, with Beijing, Chengdu, Shanghai, Shenzhen, Guangzhou, Chongqing, Kunming, Haikou, and Xi'an being popular destinations for summer long-distance travel, and parent-child travel being the main force of summer travel. In the analysis of holiday travel age, the age range of 24-33 accounts for the highest proportion of travel age during the "11" holiday, reaching 33%.

As of today, the number of advance bookings for flights to "small airports" cities during the National Day holiday has exceeded the same period before the epidemic. Air ticket bookings in cities such as Qionghai, Shache, Bazhong, Hechi, Wudalianchi, Baicheng, Quzhou, Tumushuke, and Mohe have increased by more than 2 times, while Qionghai has increased by 24 times, ranking first. Air ticket booking has driven local consumption growth, and the advance booking volume of "11" hotels in "small airport" cities has increased by more than six times compared to the same period in 2019. Among them, the booking volume of high star hotels has increased significantly, with a year-on-year increase of 8.8 times compared to the same period in 2019.

The increasing number of people traveling to "small airport" cities has directly driven a growth of about 1.6 times in local hotel bookings. According to calculations, the average ticket price for a "small airport" city is 770 yuan per ticket. Based on a 3-day 4-night trip to the "small airport" city, each ticket drives a comprehensive consumption of over 2500 yuan for local accommodation, catering, tickets, shopping, and other expenses.

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