The Shanghai Tourism Festival helps Shanghai build the first stop for inbound tourism in China, revitalizing and illuminating the world reception hall

Release time:Apr 16, 2024 21:00 PM

On Saturday, September 16th, the 34th Shanghai Tourism Festival will grandly open on the banks of the Huangpu River and continue until October 6th. This was revealed by Fang Shizhong, Director of the Shanghai Municipal Bureau of Culture and Tourism, at today's municipal government press conference. This year's Tourism Festival will uphold the purpose of being a "holiday for the people", adhere to starting from the most resource and advantageous places in Shanghai, help Shanghai build the first stop for inbound tourism in China, and help Shanghai become a world-renowned tourist city.

In the first half of this year, the cultural and tourism consumption market in Shanghai showed a good trend of high opening, stable growth, and accelerated recovery. The city received 139 million domestic tourists and achieved a domestic tourism revenue of 155.19 billion yuan, with year-on-year growth exceeding 100%. This year's tourism festival has taken advantage of the situation and established a "trillion yuan" goal, which is to plan 100 events, launch 1000 products, gather tens of thousands of enterprises, attract millions of tourists, activate billions of traffic, and better empower urban economic growth and people's better lives.

This year's Shanghai Tourism Festival will actively integrate into the new development pattern, use the spotlight effect of festival activities, tell the story of China well, interpret the brilliance of Shanghai, and strive to make Shanghai the first stop for inbound tourism in China.

Integrating dual circulation and creating the first stop for inbound tourism in China

From September 16th to October 6th, 12 cities in Jiangsu, Zhejiang, Anhui, Jiangxi, and Fujian provinces will set up sub venues for the Shanghai Tourism Festival. By expanding their "circle of friends," they will empower each other to promote the prosperous development of cultural and tourism, and strive to play a leading role in Shanghai's cultural and tourism industry as a central node in the domestic circulation.

Highlighting urban characteristics and comprehensively enhancing the level of cultural and tourism consumption promotion

"One River, One River" is a representative space and iconic carrier for Shanghai to build a socialist modern international metropolis with global influence. On the evening of September 16th, the opening ceremony of this tourism festival will be held at the intersection of "One River, One River", with the theme of "Revitalizing the World Reception Hall". Through four chapters of "Reception World", "Colorful and Colorful", "Abundant Resources and People", and "Radiant Light", it will showcase the unique charm of socialist modernization as an international metropolis to the world. In the opening performance, not only will there be classic tourism festival elements such as themed floats and colorful boats, but also light and shadow art will be integrated into the real scenery on both sides of the Pujiang River. With a blend of emotions and scenery, a wonderful and diverse performance will be performed to start the exciting urban celebration of the tourism festival.

In terms of further activating urban traffic, this year's Tourism Festival will organize cultural and tourism industry associations to jointly mobilize enterprises, collaborate with relevant market entities such as catering, commerce, sports, exhibitions, transportation, etc., launch over 200 key activities and over a thousand cultural and tourism products, innovate consumption scenarios, lead consumer fashion, and promote the accelerated expansion and frequency of urban consumption. Among them, the "Leyou Cloud Shopping 9.17" tourism consumption season will bring a batch of popular tourism destination cultural and tourism boutiques through online live streaming and offline carnival; Ctrip, Meituan, Tiktok, Donkey Mother and other cultural and tourism platforms will launch various preferential products.

Strengthening technological empowerment and actively embracing the new generation of Z, this year's Shanghai Tourism Festival is actively seizing the new track of the metaverse. The Shanghai Cultural and Tourism Metaverse Demonstration Project "Wind Rises Luoyang" and "Disappearing Pharaoh" will continue to provide citizens and tourists with an ultimate sensory and surreal travel experience; Shanghai center, Oriental Pearl TV Tower, Tian'an Qianshu and other landmark buildings in Shanghai will launch immersive new scenes such as light and shadow show, VR art flash store, and the first exhibition of the meta universe multimedia series.

This year's Shanghai Tourism Festival will also focus on event hosting, event planning, product marketing, and other key areas. We will carefully set up topics and build platforms to guide everyone to experience and share the beautiful city life, and enhance the city's influence. Especially targeting the world and the entire internet, we will hold discussions on the topic of the "Shanghai Tourism Festival in My Heart" and participate in activities such as the selection of the most beautiful float. We will launch a new season of "Reasons to Like Shanghai" celebrity storytelling series reports, and use our hearts and emotions to interpret China in the eyes of foreigners, Shanghai in the eyes of Chinese people, and the hometown in the eyes of Shanghai people.

This tourism festival will continue to uphold the purpose of being a festival for the people, empowering the city with a better life and allowing citizens and tourists to fully experience the unique urban charm of Shanghai.

Highlighting urban characteristics and comprehensively enhancing the level of cultural and tourism consumption promotion

From September 16th to 22nd, a one week limited time half price tour will also be launched as scheduled, with a total of 70 cultural and tourism institutions participating. This year's Shanghai Tourism Festival will also carry out cross-border linkage with the Shanghai International Art Festival, Shanghai Rowing Open, and Golden Autumn Shopping and Tourism Season, focusing on the integration of culture, commerce, tourism, and sports. With the support of urban landmarks, tourist attractions, key commercial districts, and sports events, a series of themed activities and boutique projects will be launched, making "scenery everywhere, suitable for travel at all times, visible for travel, and shared by everyone" a vivid picture of a better life in the "People's City".

Is there a market for wearing VR headsets to visit "Cloud Park"?, Shanghai Park will have over a thousand parks during the 14th Five Year Plan period | Shanghai | Cloud Park

As of the end of 2022, Shanghai has included 670 types of parks under the management of the urban and rural park directory, including 438 urban parks, 172 pocket parks, 59 rural parks, and 1 theme park. By the end of 2025, Shanghai will add more than 600 new parks through construction or renovation, bringing the total number of parks to over 1000. How can the landscaping industry assist Shanghai in building a "park city"? How can we contribute to the implementation of the "dual carbon" goals? At the 19th China International Landscape Industry Trade Expo, which opened on June 29th, many enterprises were eager to give it a try and rubbed their hands together. Walking around the park without leaving home, wearing a virtual reality headset display device, the Mianqing Park, built and opened earlier this year, will come into view. With the control handle, you can stroll around the park

Shanghai's banking industry has released a self-discipline convention, scientifically setting interest rate pricing, and not using interest rates as a single means to compete for customer development | industry | interest rates

Under the guidance of the Shanghai Banking and Insurance Regulatory Bureau, the Shanghai Interbank Association recently formulated and released the Self Discipline Convention on Creating a Sustainable Credit Market Environment for the Shanghai Banking Industry, which applies to all member units of the Shanghai Interbank Association engaged in credit business. The Self Discipline Convention emphasizes that member units should adhere to the general principle of seeking progress while maintaining stability, operate in accordance with the law and regulations, based on changes in the interest rate market and the strategic positioning of the bank, adhere to the principle of deposit to loan, play the guiding role of LPR in loan interest rates, and reasonably determine the pricing level of interest rates. Interest rates should not be used as a single means to attract customers, while balancing the social responsibility and commercial sustainability of banking institutions, and maintaining the bottom line of avoiding systemic risks. Member units should establish a healthy, compliant, and sustainable performance concept, adhere to the origin of financial services for the real economy, scientifically formulate interest rate pricing strategies, and

A heavy rainstorm is coming, two days earlier than usual, and Shanghai will be in the plum blossom tomorrow | rain belt | a storm

The Shanghai Meteorological Bureau announced today that according to the latest meteorological data analysis, the atmospheric circulation situation in East Asia is currently adjusting, with the subtropical high pressure rising northward and the precipitation process increasing in the middle and lower reaches of the Yangtze River. Shencheng will officially enter the plum blossom season on June 17th. This year, the onset of the plum blossom season is slightly earlier than usual by two days. In the early stage of the rainy season, the rain bands are unstable and show a north-south oscillation trend. Shanghai also experiences occasional cloudy and rainy weather. The Shanghai center Meteorological Observatory forecast that a heavy to rainstorm was on the way. Affected by the eastward movement of the high trough, there will be a heavy rain to rainstorm process in Shanghai on Sunday and next Monday, accompanied by lightning, short-term heavy rainfall and thunderstorm gales. The main precipitation period occurs from Sunday afternoon to next Monday morning, with uneven distribution of rainfall. The cumulative rainfall is 40 to 60 millimeters, locally 70 to 90 millimeters, and the maximum hourly rainfall intensity is 30 to 50 millimeters. Expected rain belt south next Tuesday

Welcome foreign institutions to China for business expansion. In these four financial fields, Li Yunze said finance | management | welcome

At the 14th Lujiazui Forum held today, Li Yunze, Director of the State Administration for Financial Regulation and Co rotating Chairman of the Forum, stated that he will always adhere to the unwavering opening up of the financial industry to the outside world, and the door to the opening up of the financial industry will only continue to widen. Recently, Faba Bank Wealth Management will open in Shanghai. "We will continue to adhere to the combination of 'bringing in' and 'going out', steadily promote high-level opening up of the financial industry to the outside world, and continue to create a market-oriented, legal, and international business environment." Li Yunze said that in areas such as wealth management, green finance, elderly care and health, and asset management, we warmly welcome foreign-funded institutions with stable operations and excellent qualifications to come to China for business development, and encourage eligible foreign-funded institutions to participate in various business pilot projects. Implement high-quality regional comprehensive economic partnership agreements and continuously improve the level of institutional openness in the financial industry. Optimize cross-border

What high-quality public resources will be implemented?, The collection of public building and landscape project proposals for the five new cities in Shanghai this year concludes with Architecture | New City | Public Buildings

On June 7th, the Shanghai Municipal Planning and Resources Bureau announced that the design plans for 15 public buildings and landscape projects in five new cities in 2023 have come to an end, and will accelerate the gathering of high-quality public resources in the new cities. 15 public building and landscape projects have attracted 45 design units from 9 countries to participate. A batch of excellent design proposals stood out in the layers of evaluation. The proposals presented this time have basically demonstrated the planning and design trends of the new city. For example, highlighting "people's cities" and caring for the needs of the people. In March of this year, relevant departments in Shanghai held an event to solicit opinions from citizens on the construction of the new city. As of March 31, a total of 3786 proposals have been received. These suggestions revolve around transportation facilities, ecological environment, public services, outdoor public spaces, etc., and are provided to the design team in the early stage of the design, as the focus of the scheme design

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