The CIIE is truly a worthwhile trip, as New Zealand small businesses enter the Chinese market

Release time:Apr 16, 2024 21:46 PM

The 6th China International Import Expo is approaching, but the New Zealand Chinese Chamber of Commerce has been busy saying "sorry" recently.

"This year is too hot! We can only tell the companies applying that the quota is indeed full. Remember to come earlier next year," said Li Ruiqin, Secretary General of the Chinese Chamber of Commerce in New Zealand.

The relationship between the Chinese Chamber of Commerce in New Zealand and the China International Import Expo has a long history, and New Zealand companies have been organized to participate in exhibitions since the first CIIE. Over the years, Li Ruiqin clearly felt that this year's popularity was different from before. In mid April, companies began to sign up, and 24 exhibition spots and a 450 square meter booth were quickly sold out.

Photos of the booth at the New Zealand China Chamber of Commerce CIIE

Small businesses, large markets

The CIIE is truly a worthwhile trip, as New Zealand small businesses enter the Chinese market

New Zealand's national economy is highly dependent on foreign trade, with 90% of its products used for exports, mainly resource-based products such as agriculture, fisheries, and forestry. The majority of exporters are small and medium-sized enterprises with less than 20 employees. According to data from the National Bureau of Statistics of New Zealand, China remains New Zealand's largest trading partner, with a total trade volume of SGD 9.38 billion in goods and services in the first quarter. For New Zealand, the Chinese market is not only large, but also has increasing potential.

On one hand, there are small businesses and on the other hand, there is a large market. As the world's first national level exhibition with an import theme, the CIIE is undoubtedly an excellent platform for New Zealand small and medium-sized enterprises to enter the Chinese market.

The Chamber of Commerce also understands this principle well. Li Ruiqin said that as a non-profit organization, everyone in the Chamber of Commerce has their own job responsibilities. The reason why they can persist in organizing enterprises to participate in the CIIE is precisely due to the Chamber of Commerce's purpose of promoting economic and trade exchanges between China and Singapore, as well as their trust in the CIIE.

"In the past two years, we have a feeling that any exhibitor who has participated in the CIIE will not be absent afterwards. Therefore, the focus of the Chamber of Commerce is on" attracting new visitors ", and the focus is to make those enterprises who do not understand what the CIIE is and how to participate move forward, making the CIIE more well-known in New Zealand.".

Most of the exhibition roadshows for this Forward Expo are held in Auckland, but New Zealand's exporters are mainly distributed in the North and South Islands, and roadshows in Auckland alone can no longer meet the demand. In 2022, apart from Auckland, the Chamber of Commerce will begin holding exhibition roadshows for CIIE in Christchurch and Nielsen.

During the roadshow, the Chamber of Commerce also heard more voices from enterprises. "They really want to go to China to participate in the exhibition. They haven't been able to see their dealers for two or three years, and they feel like they have a distance from the market. They really want to go back and take a look," said Li Ruiqin.

Wimpex is a dairy company that has participated in two consecutive CIIE sessions through the Chamber of Commerce. Last year, against the background of the global COVID-19 pandemic, the exhibition process was not smooth. But just as the exhibition ended, Wimpex exhibitors sent a message to Li Ruiqin, saying that he had seen many interested buyers at the exhibition, signed many letters of intent, and all the efforts were worth it. It was really a worthwhile trip! Li Ruiqin said that at the moment he saw this message, he really felt a sense of achievement.

Organizing enterprises to participate in the CIIE is not an easy task. From organizing registration, to coordinating exhibition logistics, booth decoration, to visa processing and itinerary arrangements, all the tasks at hand are very detailed. From the overall coordination and layout of the exhibition work, to how to solve the problem of catering, all need to be implemented by the Chamber of Commerce. "Looking at the entire process, the average communication time for each enterprise is 40-50 hours," Li Ruiqin sighed.

Looking back at the CIIE roadshow, it feels like a seeding process, where flowering and fruiting are natural things. This year, the Chamber of Commerce only held one roadshow because "the difficulty this year is not being able to register," Li Ruiqin said with a smile.

Live roadshow

From commodity trading to cultural exchange

In 2017, New Zealand signed the "the Belt and Road" cooperation agreement with China, becoming the first western developed country to sign relevant agreements. On January 26, 2021, both sides signed the Protocol between the Government of the People's Republic of China and the Government of New Zealand on Upgrading, further improving the quality and efficiency of China Singapore free trade relations on the basis of the Regional Comprehensive Economic Partnership Agreement.

In the past decade, the "the Belt and Road" has become a popular international public product and international cooperation platform. As a window for China to build a new development pattern, a platform to promote high-level openness, and an international public product shared globally, the Expo and the "the Belt and Road" complement each other and jointly promote development.

On this road, there are not only economic and trade exchanges, but also cultural exchanges.

China is one of the most important markets for tourism in New Zealand. At the 5th China International Import Expo, the New Zealand Joint Brand Pavilion had a total of 400 square meters of exhibition booths. In addition to enterprises, the Chamber of Commerce also specially invited the New Zealand Tourism Bureau and the New Zealand Education Bureau to participate in the exhibition, showcasing New Zealand's tourism and educational resources.

This year, in addition to tourism resources, Maori War Dance will also showcase local cultural characteristics to the world again through the open window of the CIIE.

Maori War Dance, also known as New Zealand Maori War Dance, refers to the traditional dance form of New Zealand Maori people, which is a group dance consisting of movements, beats, shouting, and humming. On June 25th of this year, New Zealand Prime Minister Hopkins led a delegation to Beijing. Among the members of Hopkins' delegation to China was a representative from the champion tribe of this year's New Zealand National Maori War Dance Competition. At this year's CIIE, the Maori War Dance will be performed on the stage of the "Four Leaf Grass" central square, and also in the exhibition hall.

Trading goods and services, exchanging culture and ideas. "I hope that through the grand stage of the CIIE, the most distinctive Maori war dance with New Zealand cultural characteristics can shine brightly, allowing China and the world to see the unique charm of New Zealand," said Li Ruiqin.

New Zealand Maori War Dance

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