Shanghai tourists exclaim that their dreams have come true! How to restore the "blockbuster world"? Official spoilers

Release time:Apr 16, 2024 21:05 PM

Speaking of domestic theme parks

Universal Studios Beijing is definitely a

A fantastic feast that immerses movie fans

It is the fifth in the world

The third Universal Studios in Asia

It is also the largest Universal Studios so far.

This summer

Shanghai tourists exclaim that their dreams have come true! How to restore the "blockbuster world"? Official spoilers

This summer

Beijing Universal Resort welcomes a sustained peak in passenger flow

Where to go platform big data display

Beijing Universal Resort is located in

One of the top 10 popular tourist attractions in China during the summer.

How is it possible to turn the "blockbuster world" in movies into reality?

This well-known international theme park

How is it possible to turn the "blockbuster world" in movies into reality?

Let's take a look at the official spoilers——

On the morning of early autumn in Beijing, Qin Jianming, a fan of the movie "Dragon Taming Master", quickly stepped into the Beijing Universal Resort. Just finished watching the documentary "The Amazing Journey of Creation" that showcases the creative journey of the Beijing Universal Resort, Qin Jianming was both shocked and moved, and decided to do another performance of "Uncontrollable" in the park.

"Before watching the documentary, I could imagine the complex mechanical structure and difficult movement scheduling of the toothless character in" Unbreakable ", but I didn't expect the difficulty level to be so high. It took 3000 hours just to achieve the action of making the toothless character fly in the air!" Qin Jianming watched the updated "Amazing Journey of Creation" documentary on Tencent Video and felt that for all the designers and builders of Beijing Universal Resort, they are not only creating a theme park, but also shaping and reproducing the beloved IP characters in the movie with craftsmanship and love, ultimately bringing scenes that are infinitely close to the "blockbuster world" to tourists.

On September 20th of this year, Beijing Universal Resort celebrated its second anniversary and launched a special event called "Beijing Universal Resort Birthday Month" for the first time since September 1st. This grand festival, celebrating the second anniversary of the opening of the "blockbuster world", runs through the entire September: new characters, limited tracks for global pop music, new themed products and dining, and surprising experiences such as classic movie replays.

Happy birthday month with constant surprises

On the first day of the birthday month, Princess Bobby, wearing a pink braid and blue flowers, made her debut on the Universal Pop stage at the Beijing Universal Resort. Tourists raised their phones in unison. Princess Bobby has a bright smile, and in the cheerful rhythm of the music, she sings and dances with the actors on stage, just as passionately as she did in the DreamWorks animated series "Magic Hair Elves". The charming voice, energetic dance, and full of celebrity style instantly immerse the on-site tourists in the lively atmosphere of the birthday party, releasing joyful energy along with the music and rhythm.

The equally popular character from the DreamWorks animated film, Booted Cat, also returned on the same day and brought his girlfriend, Soft Claw Kitty, to interact with tourists for the first time. They sometimes shake hands and greet tourists, and sometimes show their love and take photos with tourists, playful yet adorable. In addition to these new limited time characters, visitors who enter the park during their birthday month also have the opportunity to see the illuminated and entertaining monster Little Yellow Man, as an advanced "highlight" for the subsequent seasonal experience of the "blockbuster world".

During the birthday month, the new character will make a limited time appearance.

During September, at the Universal City Avenue Cinema, five classic films were specially screened, including "Little Yellow Man with Big Eyes: Prequel to the Thief Dad" and "Happy Voice" from Lighting Entertainment, "Kung Fu Panda" and "Dragon Taming Master" from DreamWorks animated films, and "Jurassic Park", leading tourists and audiences to relive the moving experience brought by phenomenal blockbusters. More second anniversary celebrations have been launched one after another: the "Big World" second anniversary collection commemorative cup is shaped like a camera, inviting tourists to "taste" the precious memories and beautiful times of each scene together, creating a full sense of ceremony; The new yellow person popcorn bucket brings a cute and irresistible new banana shaped yellow person, which can chat, shake hands, blink, and interact with tourists in various ways.

An amazing journey of creation

Kang Zhaoning, Executive Vice President and General Manager of Beijing Universal Resort, said, "Over the past two years, Beijing Universal Resort has embarked on a wonderful journey with thousands of tourists. The sincere love from tourists and team members, as well as the strong support from the government and partners, have continuously ignited the energy of Beijing Universal Resort, leading the recovery of the cultural and tourism industry, and creating unforgettable moments for our tourists. We will continue to focus on meeting the needs of tourists for high-quality vacation experiences, and bring more exciting 'blockbuster worlds' into Beijing Universal Resort."

An amazing journey of creation

Immersing oneself is the impression that many hardcore fans have of Beijing Universal Resort. Qin Jianming, who was studying for a PhD, recalled the scene when he first entered the Universal Resort in Beijing to watch the performance of "Uncontrollable": "At the beginning of the performance, the music sounded, and it was the background music that I was extremely familiar with in the movie" Dragon Taming Master ". In an instant, goosebumps appeared on his body, and tears welled up in his eyes."

As a post-90s generation, Qin Jianming was already a fan of "Dragon Taming Master" nearly a decade ago. At that time, he was under immense pressure as he was studying very nervously before the college entrance examination. During the summer vacation of his sophomore year, he accidentally watched the movie "Dragon Taming Master" and was immediately moved: "I really yearn for the feeling of soaring around riding a dragon in the movie, maybe because the contrast between that sense of freedom and the tension of preparing for exams is very big!"

Some scenes from the documentary "The Great Journey of Creation".

The continuous acquaintance and acquaintance between the male protagonist Xiaohiccup and Long in the movie also left a deep impression on Qin Jianming. Looking back at the movie repeatedly, Qin Jianming gradually became familiar with the various dragons in the movie. "The design of these dragons incorporates many elements from other animals. They have the appearance of dragons, some of which even breathe fire, but upon closer inspection, one can see that their personalities are actually very similar to the little cats and dogs we raise at home. This feeling of freshness and familiarity is very attractive to me." Qin Jianming gave an example, saying that the toothless mount in the movie Hiccup has its own personality traits: as long as it determines to do something, it will seriously gather energy to do it, but when it is with familiar people in life, it will let go of its guard and make a cute "snoring" sound like a big cat.

For Qin Jianming, the love and warmth conveyed by "Dragon Taming Master", as well as the courage to constantly explore new worlds, supported him through the tense and oppressive time before the college entrance examination, and also motivated him to keep moving forward in his later academic career. Therefore, when he first saw the performance of "Uncontrollable" at the Beijing Universal Resort two years ago, he was so excited that he couldn't help but feel uncontrollable.

The continuously updated documentary "The Great Journey of Creation" reveals more details about "Untamed". In the performance, in order to achieve better immersive effects, the actor who plays the role of Little Hiccup will ride a toothless child from the sky and soar several times over the theater. In order to achieve this stunning scene for the audience, the director team spent 3000 hours, equivalent to more than 4 months day and night, continuously testing and debugging mechanical equipment, smooth movements, and IP character expressions. "When I saw that scene in the theater, it felt like I was in a movie, swimming in the endless world with Little Hiccup and Toothless Boy."

Xu Wenyi, a seasoned "Harry Potter fan" who arrived from Shanghai, is no exception. Her whole body is dressed in a magical world outfit: a black robe, a green plaid tie, exquisitely crafted necklaces and badges, earrings, and rings all related to Harry Potter. More than ten years ago, I learned about Harry Potter's magical world from books and movies ™， I am very eager to have this magical world. The first time I saw Hogsmead in Beijing ™ When the village appeared in front of me, there was a feeling of a dream coming true

At the Universal Resort in Beijing, it is common to see Harry Potter fans wearing Harry Potter Wizarding World robes and matching plaid scarves or ties.

The castle in the Harry Potter themed area.

In the past two years, every time Xu Wenyi visited the Universal Resort in Beijing, she almost always headed straight to the magical world of Harry Potter ™ Theme Zone, Harry Potter and Forbidden Journey ™ The project has already been completed countless times, and at other times, she would use the "three brooms" in the scenic area ™” Dine at the restaurant and have another glass of popular butter beer from the magical world ™。 In addition to the projects and atmosphere of the scenic area, she also loves Harry Potter's magical world very much ™ The theme of "love and courage" expressed. "This is an eternal theme that makes me empathize with problems in my studies and life. When I encounter a downturn, my friends around me will support and help me, making me regain my courage. Even at the age of 80, I will love this magical world."

The magical world of Harry Potter that immersed Xu Wenyi so much ™， It also embodies the hard work of countless designers and builders of Beijing Universal Resort, working day and night. The details revealed from "The Amazing Journey of Creation" show that in order to make Hogmold Village within the scenic area ™ The snow on the roof and the ice under the eaves were realistic enough, and the staff made countless adjustments. From the grooves that appear on the surface after the snow melts, the transparent texture of ice cream, to the crying of the peach blossom in the bathroom, all are "devilish details.".

Beijing tourist Sun Lin is a deep fan of Jurassic World, and he shares many stories about the Beijing Universal Resort on his social account @ Woow. What impressed him the most in the Beijing Universal Resort was the thrilling Jurassic World Adventure ride. "Whether it's the background music and scenes, or the dinosaurs suddenly appearing in the jungle, the restoration is very high, as if they have truly entered the Jurassic world in the movie."

Some scenes from the documentary "The Great Journey of Creation".

In fact, the Beijing Universal Resort, which opened during the epidemic, has undergone countless tests during its design and construction. For example, Sun Lin's favorite Jurassic World Adventure has modified dozens of versions based solely on design proposals and sketches. When the project progressed to the assembly stage, there was a sudden outbreak of the epidemic, and foreign teams were unable to come to Beijing to complete the on-site installation of the simulated dinosaur. When everyone was at a loss, Zhang Han, a Chinese staff member who was originally responsible for technical services in the park, led her team to overcome difficulties and accept new challenges.

Zhang Han admitted in his later recollection that there was a lot of pressure when he first installed dinosaurs, and he dreamed of installing dinosaur skins. "Those dinosaur skins are like a puzzle that needs to be assembled bit by bit without any mistakes during the process. This is not only because dinosaur skins are very expensive, but more importantly, there is no time to make a second copy. It is the sincere cooperation and perseverance of the staff from both China and abroad, coupled with the meticulous attention to detail throughout the park, that has brought more shock, emotion, and joy to people at the Beijing Universal Resort.".

Continuation of exciting chapters

Today, as people stroll around the Beijing Universal Resort, lush trees, exhilarating background music, a dazzling array of shops, gentle or thrilling amusement projects, and unique performances work together to create an immersive "blockbuster world". High quality, themed, and immersive experiences are important reasons why tourists choose to visit top international theme parks.

As the annual card holder of Beijing Universal Resort, Sun Lin often brings her wife and children to the park to watch performances and browse amusement projects, sometimes just to come in for a meal or a cup of coffee. Whether it's experiencing the atmosphere of the park or discovering some new and interesting gameplay, he enjoys the feeling of being constantly new. Sun Lin has a group of friends with similar interests around her, many of whom hold the Beijing Universal Resort annual pass.

In the view of Lin Huanjie, the director of the China Theme Park Research Institute, as a world-class theme park, the ability of Beijing Universal Resort to transform well-known movie IPs into theme park entertainment projects is beyond doubt. Chinese tourists are also happy to experience world-renowned theme parks at their doorstep. Therefore, the vast population base of over 21 million in the capital is an important passenger flow foundation for Beijing Universal Resort. At the same time, tourists, business people, and students from all over the country who come to Beijing are also an important potential customer group.

September limited edition new product surprise debut.

Industry insiders say that during the two years since its opening, the epidemic has had a significant impact on Beijing Universal Resort. The peak passenger flow from April and May this year to the summer is the real situation faced by this world-class theme park. During this year's May Day holiday, the tourism market in Beijing was booming, with the Forbidden City, Badaling Great Wall, and Beijing Universal Resort occupying the top three popular scenic spots on the list. In the "May Day" national scenic spot popularity list released by multiple tourism platforms such as Ctrip, Tongcheng, Feizhu, and Meituan, Beijing Universal Resort has repeatedly made it onto the list, becoming a new cultural and tourism landmark in Beijing.

Continuing the passenger flow boom in the first quarter, the Beijing Universal Resort has experienced a sustained peak in passenger flow during the summer. According to big data from Qunar platform, Beijing Universal Resort is among the top 10 popular tourist attractions in China during the summer, and is also the most popular tourist attraction in Beijing during the summer. In July this year, the booking volume of tickets for Beijing Universal Resort on Qunar platform increased by 30% compared to June this year, and 2.5 times compared to July last year; The booking volume of hotels around the Universal Resort increased by 20% month on month compared to June this year, and by 2.1 times compared to July last year. Between July and August this year, the Universal Studios Beijing Hotel and Nuojin Hotel in the Universal Beijing Resort had a total of about 1200 rooms, maintaining a very high occupancy rate. One room is hard to find on some days.

In the two years since its opening, millions of tourists from all over the world have visited Beijing Universal Resort. With these passions and expectations, Beijing Universal Resort is continuously creating innovative themed experiences, festival activities, and various products to meet the diverse travel needs of tourists.

Among them, the "Universal Beijing Resort Birthday Month" coincides with the "back to school season" of colleges and universities starting in September. For this reason, we launched preferential tickets for college students, and two new year cards - Universal Studios Beijing Annual Card - Zhenxiang and Universal Studios Beijing Annual Card - Jiaxiang, bringing more diversified choices for tourists to play blockbusters in the world. All new users who purchase the Universal Studios Annual Pass before October 20, 2023 and all old users who hold valid annual passes can enjoy an additional 30 days of validity. In addition, the newly created seasonal event "Jingcai" Global will take over its birthday month, presenting visitors with a wonderful and constantly surprising journey; Popular activities such as the "Winter Holiday" and "Global China Year" at Beijing Universal Resort will also be revitalized one after another.

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