Passionate overseas destinations! "Global Moments" Return, International Tourism Fair Shanghai Unveils
The Mid Autumn Festival and National Day holiday are approaching, and good news related to tourism is constantly emerging: the Shanghai Tourism Festival will start at half price for attractions this Saturday; Yesterday and today, Georgia and Thailand respectively announced that they will exempt Chinese citizens from visa applications; At the 2023 ITB China International Tourism Fair held in Pudong in the past two days, many destinations from Asia, Europe, the Americas, Oceania, and others have brought the latest news, and the "global circle of friends" of tourism has officially returned.
"After more than three years of silence, this year's ITBChina has been very lively, with almost all major destinations around the world appearing!" "The on-site popularity is very strong, indicating a strong demand for industry communication and cooperation!" "A bit touched, a bit like crying, long gone!" Several tourism related practitioners exclaimed at the ITBChina opening yesterday.
"After more than three years of silence, this year's ITB China has been very lively, with almost all major destinations around the world appearing!" "The on-site popularity is very strong, indicating a strong demand for industry communication and cooperation!" "I am a bit touched and want to cry, it has been a long time since we parted ways!" Several tourism related practitioners exclaimed at the opening of ITB China yesterday.
The joint exhibition booth of multiple European countries is very popular.
The reporter saw at the exhibition site that the exhibition stands in Spain, Türkiye, Finland, European Tourism Commission, Maldives, Malaysia, Kenya and other destinations cover a huge area, and the information display of various overseas landscapes, culture, architecture, recuperation, and food themes is dazzling. Not long after the exhibition began, the two large boxes of business cards on the European Tourism Commission booth had been emptied by attendees and urgently needed to be restocked. In order to facilitate communication with Chinese partners, some foreign exhibitors who visited Shanghai for the first time also downloaded WeChat immediately: "In China, I heard that WeChat is better than business cards!"
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The joint exhibition booth of multiple European countries is very popular.
Before the epidemic, France was a popular destination for Chinese tourists, and shopping at Paris Saint Louis was often included in their travel itinerary. At this trade fair, Paris department store Lafayette brought a number of free travel projects, including appreciating the century old historical buildings where the department store is located under the guidance of a professional tour guide, watching fashion shows in the mall, and participating in macaron making courses organized by the mall. The booth staff member Qin Nan told reporters that this project was in a stagnant state during the epidemic. After the restart of the Chinese market, we are considering re launching free travel projects on travel platforms such as Ctrip, allowing Chinese tourists to experience French lifestyles and trends from more perspectives while shopping.
Due to the impact of visas, flights, and other factors, the recovery of the Chinese citizen outbound tourism market this year is not as expected, but exhibitors are still actively working towards the recovery and development of the market in the future. Due to the visa free policy for Chinese citizens, Maldives is one of the better destinations for China's outbound tourism recovery this year. A local hotel practitioner told reporters that the current level of recovery in the Chinese market is equivalent to 60% in 2019.
At the European booth, Yageb Sofia, Deputy Director of the Hungarian National Tourism Administration, and her companions have come to China for the second time this year. Yageb Sofia said that Hungary is one of the first countries on the list of Chinese citizen outbound team tours, and had already come to China to hold roadshows and industry exchanges as early as April this year. This ITB China exhibition has brought numerous destinations and recommended routes related to local hot spring therapy, historical culture, and cuisine to Hungary.
"Our hot springs and food resources are very good, and Chinese tourists also love these themes," said Yageb Sofia. The Hungarian tourism industry is also preparing a Hungarian tourism information related mini program for the Chinese market, which will provide tourists with more convenient and authoritative channels to obtain information after its launch.
During the three-day exhibition, a series of tourism business conferences, themed lunch exchange meetings, and industry forums will also be held simultaneously, providing participants with more professional information.
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