More promotional activities are about to be launched, with 70 cultural and tourism institutions jointly promoting half price tickets for the Shanghai Tourism Festival, promoting cultural and tourism consumption

Release time:Apr 16, 2024 19:18 PM

The opening of the 34th Shanghai Tourism Festival has entered the countdown. Cheng Meihong, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, revealed at the theme press conference of the sub venue of the Shanghai Tourism Festival held today that during this year's Shanghai Tourism Festival, a large number of key cultural and tourism enterprises will cross border with financial institutions, e-commerce platforms, etc., jointly launch a series of consumption promotion activities and high-quality products that are rich in content, diverse in form, and combined with offline and online, fully unleashing new momentum of cultural and tourism consumption, allowing more citizens and tourists to enter the beauty and joy of the festival.

Starting from September 16th, the one-week Shanghai Tourism Festival will continue to offer a half price discount on admission tickets to scenic spots, with 70 participating cultural and tourism institutions.

Focusing on benefiting the people and creating a golden autumn welfare season

Among them, the "Leyou Cloud Shopping 9.17" 2023 Tourism Consumption Season event will bring a batch of popular destination food and cultural tourism discount products through online live streaming and offline carnival. The highly anticipated domestic cruise ship Aida Modu will also meet with citizens and tourists offline for the first time. Well known cultural and tourism enterprises and platforms such as Ctrip, Meituan, Tiktok, Mummy Donkey will launch products with large discounts; Ferris wheel, ticket planet, flash delivery and other enterprises will launch various tickets for public welfare exhibitions and performances.

During this tourism festival, key enterprises actively participated and continued to carry out cultural and tourism consumption activities to benefit the people, continuously stimulating the development vitality and consumption potential of the cultural and tourism industry, and launching a series of heavyweight cultural and tourism welfare packages.

Activate all elements and shape a new model of "cultural tourism+"

Famous landmarks in Shanghai, such as Shanghai center, Oriental Pearl TV Tower, Tian'an Qianshu, Xingye Taikoo Hui, will launch light and shadow shows, VR art flash stores, and the first immersive exploration and experience exhibition of the Metauniverse multimedia series to create new consumption scenes; Baidu, Qichuang and other companies have launched large-scale immersive art exhibitions and research activities such as "AI Call Plan" and "Exploring the Classic of Mountains and Seas" to showcase new digital content; Major platform enterprises such as Bilibili and Dingdong Maicai are planning to launch a limited series of special events for the Shanghai Tourism Festival, providing new consumer experiences.

The popular half price promotion for scenic spots in the Shanghai Tourism Festival will also be launched on September 16th, the opening day of the festival, for a week. 70 cultural and tourism institutions, including the Oriental Pearl TV Tower, Shanghai Wildlife Park, Shanghai Natural History Museum, Shanghai Disneyland, Shanghai Haichang Ocean Park, Shanghai center Tower Shanghai Summit Sightseeing Hall, and Shanghai Eternal Love, will participate in the half price discount event.

In the golden autumn, there are many surprises for traveling, shopping, and entertainment in Shanghai. During the tourism festival, multiple participating companies broke through boundaries and launched characteristic products such as the "Urban Trendy Play Card", "Enjoy the Yangtze River Delta One Ticket Pass", and "Shanghai Tourism Festival Limited". They also organized exciting activities such as the "Beautiful Shanghai Garden Life Festival" and the 2023 Tiandi World Music Festival. Among them, the "Travel with Performance" Performing Arts World Special Event and the First Shanghai Tourism Festival · City Street Art Exhibition - "Meeting You, Touching You" Special Gift Event will present a "comprehensive" experience to citizens and tourists through the deep integration of culture and tourism.

Activate all elements and shape a new model of "cultural tourism+"

In order to actively promote the integration and symbiosis of cultural and entertainment consumption formats, continuously meet the consumption needs of the masses, and continuously stimulate urban vitality, this tourism festival also actively plans to launch cultural and tourism consumption experience activities that combine "cultural flavor" and "fireworks atmosphere".

During this year's Shanghai Tourism Festival, a group of people will actively embrace new audiences and create more futuristic digital cultural and tourism new content, new scenes, and new experiences, which will also be launched one after another.

Cultural tourism is the entrance to a traffic oriented city and the engine of a service-oriented economy. As a festival for the people, Shanghai Tourism Festival has always been committed to building a platform for enterprises and providing real benefits to the people. We hope to gather the strength of upstream and downstream industries and cross-border partners in the industry chain, and make cultural and tourism consumption an important lever to boost the economy.

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