More female users are mastering the steering wheel, with orders significantly exceeding the same period in 2019, and the summer car rental market is booming

Release time:Apr 16, 2024 17:07 PM

This year, the summer tourism market has reached a historic high, with Xinjiang's Duku Highway being blocked and crying, Guizhou's Rongjiang Village Supermarket being hard to find a room, and Dunhuang's Camel waiting for traffic lights. According to data from the China Tourism Research Institute, the number of domestic tourists in China reached 1.839 billion this summer, accounting for 28.1% of the total number of domestic tourists in the year. Realize a domestic tourism revenue of 1.21 trillion yuan, accounting for approximately 28.7% of the annual domestic tourism revenue.

Self driving tours have become one of the most common travel options for tourists. This summer, the order volume in the car rental market has increased significantly year-on-year, and data from multiple platforms shows that it has surpassed the same period in 2019. From the perspective of order types, it has also shown new characteristics, with a significant increase in types of orders such as long-term leases and "large transportation+land rental", and more female users taking control of the steering wheel themselves.

Order volume exceeds the same period in 2019

The trend of self driving, which has gained popularity due to its convenience and privacy, has once again sparked a heat wave this summer. "Self driving tours have become one of the most commonly chosen modes of travel for Chinese tourists. The growth in demand for self driving and the expansion of the population without a license have provided a user reserve for the car rental market," said Song Zhen, CEO of Ctrip Car Rental.

According to the "2023 Summer Car Rental and Self driving Tour Report" previously released by Ctrip Car Rental, the number of domestic car rental and self driving orders this summer has increased by more than 80% compared to last year, an increase of 352% compared to the same period in 2019. The per capita cost of renting a car during the summer has increased by 18% compared to before the epidemic, and the overseas car rental revenue has increased by 164% year-on-year.

The big data of Shenzhou Car Rental also shows that the total summer orders increased by 50% year-on-year, significantly exceeding the same period in 2019. The number of new user orders increased by nearly 80% year-on-year, reaching a new historical high for the same period. Beijing, Guangzhou, Shanghai, Shenzhen, and Chengdu, as first tier and new first tier cities with developed economies and abundant tourism resources, continue to occupy the top 5 of the list of cities with high popularity for self driving tours. The summer performance of cities such as Xining, Urumqi, Lanzhou, Zhuhai, and Guiyang is very impressive, ranking among the top 5 cities with growth in self driving tours.

Long term self driving tour orders skyrocketing

This summer, various scenic spots in various regions have launched discount measures such as ticket reductions, continuously introducing unique tourism products, such as cross regional study tours, river rafting tours, island camping tours, etc. Personalized customization, outdoor sports and other new formats and highlights of new gameplay continue to drive a significant increase in demand for long-distance and cross city travel.

"Our summer off-site and cross city orders have seen a significant increase, with orders accounting for over 80%. Self driving tours with longer lease terms have seen a surge in orders, with orders with a lease term of 5 days or more increasing by 70% year-on-year." The person in charge of Shenzhou Car Rental told reporters that the number of pick-up vehicles at hub locations has increased by 80% year-on-year, and the flexible travel mode of "Da Jiao Tong+landing rental" has become increasingly popular. ".

The popularity of self driving tours is also reflected in pre booking times. According to the Ctrip car rental report, summer self driving users book rental products an average of 7 days in advance. Last summer, this time was 2.77 days, while the average advance booking time for the 2019 summer before the epidemic was 4.76 days.

This is related to the booming sales of car rental products this summer, and self driving travelers putting their travel plans ahead of schedule. When the Duku Highway was just opened and "village supermarkets" made it difficult to find a house in Rongjiang, rental cars in Xinjiang, Guizhou and other places also encountered a situation where "one car is hard to find".

Due to the fact that cooling off has become the primary demand for many tourists during the summer, summer self driving tours in the western region have become popular this year. Especially the Xinjiang Duku Highway, which only offers a limited experience of 4 months per year, has been included in the travel experience list by countless young people.

The enthusiasm of tourists for travel has driven up the prices of airfare and accommodation. The round-trip airfare from the Yangtze River Delta to Xinjiang this summer is generally around 4000 yuan, and long-distance travel products including airfare and hotels are also showing a trend of increasing both quantity and price.

More women control the steering wheel themselves

This summer's self driving tours are mainly characterized by youthfulness, personalization, and technology. More female users are starting to master the steering wheel and join the self driving army.

According to big data from China, the order volume of female users has increased by over 60% year-on-year, and the proportion of orders has been increasing for three consecutive years, with an increasing preference for luxury car models. On the Ctrip platform, the ratio of male to female car rental and self driving users this summer is 6:4, with nearly 40% of female car rental orders.

With the rapid development of China's new energy vehicle industry, the scale of charging infrastructure construction continues to expand, and more and more people choose new energy vehicle models for self driving trips. This summer, the new energy order volume for car rental in Shenzhou increased by over 150% year-on-year. Guangzhou, Hangzhou, Shenzhen, Chengdu and other cities saw the fastest increase in new energy order volume. New energy models such as the stylish and technologically advanced Xiaopeng P7, Volkswagen ID6/ID4, and Nissan Arria were widely welcomed.

In addition, consumers have increasingly high demands for travel quality. According to big data from China, luxury car orders increased by over 140% year-on-year this summer, mainly booked by users in cities such as Beijing, Chengdu, Shenzhen, and Shanghai. Models such as the Hongqi H9, Volvo S90, BMW 5 Series, and Audi A7L were very popular during the summer.

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