Jiangnan Food Festival, Baoshan Fun Tour Festival, "Playing High Pudong"... Tourism festivals in various districts of Shanghai have been held
On September 16th, the 34th Shanghai Tourism Festival was grandly unveiled, with activities such as the Rose Wedding Ceremony, Suzhou River Colorful Boat Parade, and Hengfu Golden Autumn Shopping Festival held successively. From now until October 6th, during the tourism festival, more than 200 regional cultural and tourism festival activities with rich content, diverse forms, and a combination of offline and online activities will also be held in various districts of Shanghai, promoting the inheritance of classics and iteration of the Shanghai Tourism Festival.
Are you interested in these ongoing and upcoming regional tourism festival activities? Don't miss out on the beauty and joy around you!
Minhang: Make a "Jiangnan Foodie"
Taste the most authentic Jiangnan cuisine, appreciate the most charming Jiangnan culture, enjoy the most unique Jiangnan scenery, and listen to the most trendy Jiangnan music... On September 17th, the 2023 4th Lebao Beer "Jiangnan Food Festival", one of the Shanghai Tourism Festival celebrations, opened at Jinjiang Park and will last for 8 days.
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The opening ceremony of the Jiangnan Food Festival was held for the first time in the form of a "reality show". From the two star rated culinary teams of New Jinjiang Hotel and Minhang Hotel, they conducted on-site culinary competitions around "Memories on the Tongue", "Hometown on the Tongue", and "Jiangnan on the Tongue". After three rounds of intense competition, the two culinary god teams finally revealed their score results and were respectively awarded the titles of "Jiangnan Kitchen King" and "Jiangnan Ding Zu Shi". The Shanghai Star Kitchen God team showcases the unique charm of Chinese culinary culture in the harmonious unity of color, aroma, taste, form, and beauty.
The Jiangnan Food Festival has gathered over 150 types of delicacies and attracted 22 food companies to participate. After carefully selected by local cultural and tourism bureaus, the highly distinctive exhibited delicacies gathered in Shanghai, showcasing different flavors from various regions at over 20 booths. Not only can you enjoy the local traditional food with unique Shanghai and Minhang flavor, such as Qibaolilong Laowu Cong you bing, Zhuanqiao bucket steamed cake, Maqiao dried beancurd, Jinjiang International Hotel butterfly cake, which evokes the flavor of childhood after years of fragrance; You can also taste Suzhou Xiangcheng fresh meat moon cakes, Shengzhou Xiaolongbao, Quzhou Xinmeiju handmade Wonton, eat Suzhou and Zhejiang pastries, and understand the customs of Jiangnan; There are also franchises of brands such as Ziyan Baiwei Chicken and Xinglong, which are freshly cooked on site to allow citizens and tourists to taste a variety of unique Jiangnan cuisine.
Food and culture are inseparable. The Jiangnan Food Festival gathers multiple traditional cultural and artistic activities with local characteristics, including Suzhou Pingtan, Sichuan Opera Face Changing, and Ancient Tea Ordering, inviting citizens and tourists to watch and experience them up close. The event also invited bands to assist in the opening ceremony, featuring jazz, rock, pop, and rap in various styles. The Wind Forest Volcano Fusion Band, composed of members of the Shanghai Ethnic Orchestra, sang "Vermilion Bird" and the unique Shanghai style "Tianya Song Girl"; The internet celebrity traffic band Laser Band brings familiar songs such as "Rice Fragrance" and "Mojito" to young people... Various cultural and musical performances not only serve as a catalyst for on-site activities, but also allow citizens and tourists to appreciate traditional culture and Jiangnan cultural customs from multiple perspectives.
During the event, special cultural and tourism resource promotions will be held in Huainan, Tengchong, Xinjiang and other places, where citizens and tourists can experience the cuisine and customs of various parts of the country at their doorstep.
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Baoshan: Enjoy the Golden Autumn with LEGO Fun Tour
During this year's Shanghai Tourism Festival, Baoshan will launch two key activities, five series of festivals, and ten themed activities around the theme of "Fun Journey to Baoshan Meets Beauty", linking various cultural and tourism enterprises, sports events, and commercial districts to stimulate and release new driving forces for cultural and tourism consumption.
On September 16th, accompanied by the melody of "I'm Waiting for You in No.1 Bay", the 2023 Shanghai Tourism Festival · Lego Baoshan "Fun" Tourism Festival opened in the Smart Bay Park. In the next month, five festival activities including the Shanghai Science and Art Joy Festival and Baoshan Flower Art Festival, as well as 10 themed activities such as the float parade, museum pop-up boutique exhibition in commercial districts, Baoshan Intangible Cultural Heritage Food Cooking Competition, Yangtze River No. 11 Theme Post Office Series, and Baosteel Industrial Tour, will be held in a colorful manner, allowing citizens and tourists who come from afar to "enjoy visiting Baoshan and encounter beauty".
Xu Chaonan, a senior national tour guide who has worked and lived in Baoshan for many years, is very excited about this tourism festival. "Strolling along the Baoshan Riverside is a historical dialogue about the 'Five Centenaries', and walking through the Smart Bay and Glass Museum is also a city walk full of fashionable colors. I want to lead more tourists to understand, get to know, and fall in love with Baoshan in this golden autumn."
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In order to welcome the commercial maiden voyage of the first domestically produced large-scale cruise ship, the Shanghai Cruise Culture Festival held during the tourism festival will once again ignite a wave of cruise fever, with a focus on launching the "Postal Point Market" - International Pier Trend Festival, Mediterranean Cruise Ticket Discount Promotion Activities. The "Aida Magic City" will launch its 2024 cruise route in the 917 Taikoo Gathering City of Leyou Cloud Shopping. The Wusongkou Forum, with the theme of promoting high-quality development of Shanghai's international cruise economy, will also hold multiple keynote speeches and roundtable meetings to promote the development and exchange of the cruise industry, and activate the vitality of the cruise consumption market.
This tourism festival has also innovatively integrated various high-quality cultural, tourism, and commercial resources, exploring and creating new scenarios for cultural and tourism experiences, such as the museum's pop-up boutique exhibition in the commercial district, the "Enjoy Sports" activity in the scenic area, and the "Mix and Match" box collection music festival of the Science and Art Joy Festival. Share the treasure market of the Science and Technology Innovation Style in the trendy play. At the same time, the Glass Museum has launched 24-hour non-stop activities, Baosteel has integrated study tours into industrial tours, experienced cute pet fun during flower festivals, and autumn harvest camping events. A series of innovative measures have presented new scenes, new models, and new linkages in Baoshan's "Fun" tourism festival.
At the same time, the "Benefiting Baoshan, Benefiting the People" activity will gather various museums, shopping malls, parks, hotels, catering, farms, travel agencies, etc. in the area, fully integrating cultural and tourism resources, and benefiting more citizens and tourists in the form of half price and discounts.
Pudong: Playing High with Generation Z
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As one of the main entrances to Shanghai's tourism flow, Pudong will launch more than 20 series of activities this year, actively embracing the new consumer group of Generation Z, planning and creating new digital cultural and tourism consumption scenes and experiences with a sense of future in urban landmarks, and continuously promoting the "play high Pudong" tourism brand.
During the tourism festival, Shanghai center, the tallest building in China, will combine the highest art space in the world with the damper of "Treasure of Zhenlou" - Tianshi 632 art space on the 126 floor, and link with the city tourism image promotion song "Our Shanghai". It will be the first to set up the "Yuan" glory show of the tourism festival "Our Shanghai", the top of Shanghai. During the tourism festival, the Light and Shadow Show will be showcased in a daily cycle at the Tianshi 632 Art Space, allowing tourists to experience "Light and Shadow Technology+Sound and Painting Art+Immersive Interactive Space+Digital Media Communication" while sightseeing.
The Oriental Pearl TV Tower Radio and TV Tower will launch a variety of experience packages, such as the newly built Star Inspiration - Aerospace Culture and Tourism Exhibition, classic sightseeing+cloud art museum customization combination, to help improve the sense of gain and experience of citizens and tourists, and boost the city's consumption level. The new image of the mascot of the Shanghai Tourism Festival, the cosmotraveler Lele, will also appear in the form of an art installation in Oriental Pearl TV Tower, attracting tourists from all over the country to take photos and punch cards.
From September 26th to October 22nd, Shanghai International Tourism Resort Music Valley will hold the "2023 Shanghai Better Life Festival". As a key event of the tourism festival in Pudong, the "2023 Shanghai Better Life Festival" closely follows the new trend of cultural and tourism development in the metropolis of Shanghai, which is "internationalized, family oriented, and open". The event will take the Music Valley as the main battlefield, connecting destinations such as Lavender Park and Bist Shopping Village in the resort area, integrating multiple trendy elements such as camping, music, cultural and creative, food, parent-child, and consumption. It will launch multiple activities such as large-scale outdoor music festivals, camping carnivals, and the golden autumn shopping season, to help the resort deepen the integration of "cultural, tourism, sports, and business" as a tourist destination.
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From September 27th to October 6th, the Lingang New Area will launch a National Day Carnival event. As an enduring brand event of the Shanghai Tourism Festival, the float parade will embark on a trip around Dishui Lake this year, renewing its traditional appearance and awakening the beautiful memories of citizens and tourists. Major scenic spots and cultural venues in the surrounding areas will also collaborate to launch a series of activities.
During the carnival in the Lingang New Area, branded hotels such as Intercontinental, Yachen, and Haichang will launch food and accommodation activities, and will also hold public markets in the commercial district and the surrounding lake area. The Pudong Holiday Inn on Dongfang Road will launch the 25th German Beer Festival from October 6th to October 28th, featuring a classic replica. This well-known festival brand event in Pudong will be presented through traditional Munich Beer Festival catering services and live performances by foreign bands.
Songjiang: New Experience of "Autumn Roots 18 Tour"
As one of the first batch of national tourism demonstration areas, Songjiang District during the Shanghai Tourism Festival will benchmark the theme of "going into beauty and joy", launch the Shanghai Roots Cultural Tourism Festival in an all-round way, and launch the new experience of "18 Autumn Roots Hunting Tours" with China-Chic Art Season, Happy Songjiang Season and Cultural Tourism Consumption Season as the main parts.
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On September 16th, the seminar on "Strengthening the Policy Source Function of the G60 Science and Technology Innovation Corridor in the Yangtze River Delta and Promoting the Coordinated Development of Ancient Town Culture and New City Construction" was held in Sijing Ancient Town. Several attending guests and experts and scholars provided suggestions for the development of the ancient town on the topic of "Promoting the Coordinated Development of Ancient Town Culture and New City Construction"; On September 17th, as one of the series of activities of the Shanghai Tourism Festival, 28 dragon boat teams from millennium old towns across the country gathered in Sijing to compete in dragon boats, focusing on dragon boat racing, commercial and folk cultural exhibitions, and exploring the dragon boat culture of the ancient town.
From now until October 6th, a batch of cultural and tourism activities will be held successively in Songjiang. Among them, the opening ceremony of the Shanghai Roots Culture and Tourism Festival will be held on September 24th at the Shanghai Film and Television Park. At that time, new experiences and cultural tourism products for the "18 Autumn Roots Hunting Tour" will be released, including immersive boutique hotel themed special events and new scripts for the immersive drama "New World". On that day, 16 city tourism festival floats will participate in a grand parade of the amusement park with the Old Master Racing Team, actors from the immersive manor of "New World", stilt performers, and NPCs dressed in new Chinese style costumes, allowing citizens and tourists to immerse themselves in the excitement of Songjiang.
To welcome the Mid Autumn Festival and National Day holiday, the Guangfulin Cultural Heritage Site will officially launch a themed event for citizens and tourists from the mountains and seas to Guangfulin on September 28th. The "China-Chic Shengqi" themed activities, such as the first Xiangwai Mountain and Sea Classic Exhibition, the Mountain and Sea Classic Cultural and Creative Catering Fair, and the Mountain and Sea Classic Sports Competition in Guangfulin, will lead tourists to experience the journey of seeking roots from "ancient roots" to "Shanghai roots".
On the first day of the long holiday, the Shanghai Recitation Art Festival will be held at the head of Pujiang. This activity will create an immersive poetic plot with Chinese elements, Jiangnan characteristics, and Songjiang intangible cultural heritage, creating an experiential and interactive life aesthetic scene. At the same time, citizens and tourists can also sit around the wooden table with the inheritors of intangible cultural heritage here, enjoy the moon, listen to poetry, listen to Kunqu Opera and Pingtan, taste tea, and experience the beauty of intangible cultural heritage such as Paper Cuttings, prints, and cloth art. Three days before the holiday, the top of Pujiang will also hold the preferred agricultural market in Pujiang, showcasing and selling local seasonal specialty agricultural products and cultural and creative products.
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In Shanghai Film and Television Paradise, the eight day cheongsam culture and art festival will take the "flag" fantasy as the theme from September 28, focusing on national fashion, China-Chic scenes, Shanghai style consumption, bring AR cheongsam+reality show, virtual reality interactive musical flash "Forget Worry World" and other digital exploration, to meet the new needs of urban tourists for immersive cultural tourism business. During the tourism festival, the film and television amusement park will offer a half price discount on admission tickets.
During the tourism festival, the Yunjian Hall Cultural and Art Center, Yunbao Future City, Shanghai Drunken White Pool Park, and others will also launch painting exhibitions, art carnival seasons, and autumn park activities to offer rich Songjiang cultural and tourism meals to citizens and tourists.