Holiday flight tickets and hotel searches are both more popular than the same period in 2019, and the Mid Autumn Festival and National Day Super "Golden Week" is approaching
With more than 20 days left until the Super Golden Week of Mid Autumn Festival and National Day, the demand for holiday travel has been on the rise. As of September 6th, the booking volume of domestic tourism products has increased nearly five times year-on-year, and the order volume in the past week has increased by 63% compared to last week. The weekly growth of business formats such as air tickets and homestays has exceeded 50%, while scenic spot tickets have doubled in value.
As the highly anticipated "dual festival integration", the hot trend of the National Day tourism market can also be seen from the search popularity one month in advance. According to the Ctrip Transportation Market Search Index, as of August 30, the search popularity for domestic air tickets during the National Day holiday in 2023 exceeded 190% of the same period in 2022, and has recovered to 104% of the same period in 2019; The popularity of the accommodation industry is particularly high compared to the transportation industry. The search popularity of the domestic hotel market during holidays has reached more than four times that of the same period in November 2022, an increase of nearly 120% compared to the same period in November 2019.
The sharp increase in consumer demand has driven up the price of air tickets. During the National Day holiday, the per capita passenger unit price of domestic air tickets was 1293 yuan, an increase of 20% compared to the summer vacation. Based on the current registration situation, Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Xi'an, Chongqing, Shenzhen, Nanjing, and Changsha have entered the top ten popular destinations for the 11th National Day holiday. Affected by the Asian Games, Hangzhou stands out from many tourist cities and ranks third. Many sports enthusiasts have booked hotels early to go to Hangzhou to watch the Asian Games for the holiday. Data shows that from September 23 to October 8, hotel bookings in Hangzhou increased by more than 8 times year-on-year and more than 5 times month on month compared to a month ago.
In addition, the popularity of booking long-distance travel during the 8-day super long holiday is higher. According to the trend of booking flights and hotels, the proportion of inter provincial trips during the "National Day" holiday reached 84%, an increase of 30 percentage points compared to last year. Long term travel destinations are mainly concentrated in the northwest region, such as Burqin, Urumqi, Lanzhou, and Dunhuang; Or in places such as Sanya, Guangzhou, and Xiamen in southern China.
The sharp increase in consumer demand has driven up the price of air tickets. During the National Day holiday, the per capita passenger unit price of domestic air tickets was 1293 yuan, an increase of 20% compared to the summer vacation. Based on the current registration situation, Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Xi'an, Chongqing, Shenzhen, Nanjing, and Changsha have entered the top ten popular destinations for the 11th National Day holiday. Affected by the Asian Games, Hangzhou stands out from many tourist cities and ranks third. Many sports enthusiasts have booked hotels early to go to Hangzhou to watch the Asian Games for the holiday. Data shows that from September 23 to October 8, hotel bookings in Hangzhou increased by more than 8 times year-on-year and more than 5 times month on month compared to a month ago.
![Holiday flight tickets and hotel searches are both more popular than the same period in 2019, and the Mid Autumn Festival and National Day Super "Golden Week" is approaching](https://a5qu.com/upload/images/b46af27525d6c3de31eac35920d2342f.jpg)
In addition, the popularity of booking long-distance travel during the 8-day super long holiday is higher. According to the trend of booking flights and hotels, the proportion of inter provincial trips during the "National Day" holiday reached 84%, an increase of 30 percentage points compared to last year. Long term travel destinations are mainly concentrated in the northwest region, such as Burqin, Urumqi, Lanzhou, and Dunhuang; Or in places such as Sanya, Guangzhou, and Xiamen in southern China.
Concerts and music festivals continue to heat up, and the flourishing development of concerts brings immeasurable economic benefits to destination tourism. Taking Nanyang, Henan Province as an example, the Midi Music Festival will be held in Nanyang during the National Day holiday this year. The hotel bookings in Nanyang have skyrocketed by 57 times compared to the same period last year, while igniting the development of surrounding tourism in the neighboring city of Luoyang. Holiday hotel bookings in Luoyang have increased by 7 times compared to the same period in 2022.
Xinjiang, with its oil painting like autumn resources, continues to lead the recovery and growth during this year's National Day holiday. The data shows that tourism bookings in Kashgar City during holidays increased by 439% compared to the same period in 2019, and in Burqin increased by 207%.